{"id":8487,"date":"2021-10-29T05:18:00","date_gmt":"2021-10-29T05:18:00","guid":{"rendered":"https:\/\/www.shopbase.com\/blog\/?p=8487"},"modified":"2021-11-26T02:47:27","modified_gmt":"2021-11-26T02:47:27","slug":"10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html","title":{"rendered":"10 seasonal marketing strategies to increase sales on your online shop"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Running out of ideas on how to sell more products on your site? Give seasonal sales a shot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike normally, when you run general campaigns to increase sales throughout the entire year, this time you shift focus to selling products on special occasions only.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, you\u2019ll learn how to make money by putting into practice proven seasonal marketing strategies. Keep reading to increase sales on your online shop on holidays and annual events.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680ca4b06b0c6\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680ca4b06b0c6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#Sell_more_products_with_these_seasonal_marketing_strategies\" title=\"Sell more products with these seasonal marketing strategies\">Sell more products with these seasonal marketing strategies<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#1_Plan_effectively\" title=\"1. Plan effectively\">1. Plan effectively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#2_Write_a_blog_post_about_seasonal_deals\" title=\"2. Write a blog post about seasonal deals\">2. Write a blog post about seasonal deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#3_Run_ads\" title=\"3. Run ads\">3. Run ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#4_Write_themed_content\" title=\"4. Write themed content\">4. Write themed content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#5_Create_compelling_landing_pages\" title=\"5. Create compelling landing pages\">5. Create compelling landing pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#6_Post_often_on_social_media\" title=\"6. Post often on social media\">6. Post often on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#7_Include_giveaways\" title=\"7. Include giveaways\">7. Include giveaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#8_Gamify_your_content_marketing\" title=\"8. Gamify your content marketing\">8. Gamify your content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#9_Offer_personalization_options\" title=\"9. Offer personalization options\">9. Offer personalization options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#10_Add_testimonials_that_are_relevant_to_your_seasonal_campaign\" title=\"10. Add testimonials that are relevant to your seasonal campaign\">10. Add testimonials that are relevant to your seasonal campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.shopbase.com\/blog\/en\/10-seasonal-marketing-strategies-to-increase-sales-on-your-online-shop.html\/#Improve_your_seasonal_marketing_strategies_now_to_increase_sales\" title=\"Improve your seasonal marketing strategies now to increase sales\">Improve your seasonal marketing strategies now to increase sales<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sell_more_products_with_these_seasonal_marketing_strategies\"><\/span><span style=\"font-weight: 400;\">Sell more products with these seasonal marketing strategies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You probably hear a lot about seasonal promotions and sales, but you are not sure how to make them work for your business. We suggest you start your seasonal marketing planning with a few effective strategies:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Plan effectively<\/b><\/li>\n<li><b>Write a blog post about seasonal deals<\/b><\/li>\n<li><b>Run ads<\/b><\/li>\n<li><b>Write themed content<\/b><\/li>\n<li><b>Create compelling landing pages<\/b><\/li>\n<li><b>Post on social media<\/b><\/li>\n<li><b>Include giveaways<\/b><\/li>\n<li><b>Gamify your content marketing<\/b><\/li>\n<li><b>Offer personalization options<\/b><\/li>\n<li><b>Add testimonials that are relevant to your seasonal campaign<\/b><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"1_Plan_effectively\"><\/span><span style=\"font-weight: 400;\">1. Plan effectively<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">That\u2019s the first rule!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to be sure your seasonal marketing campaign is a success, make an elaborate plan beforehand. What does elaborate planning mean? Well, it should tick the following steps:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start planning early<\/b><span style=\"font-weight: 400;\"> to avoid the time pressure that pops up around the holidays.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Establish a very specific campaign goal<\/b><span style=\"font-weight: 400;\">. For example, sell products from a specific category, products that have been in stock for a long time, products that will expire soon, new products added to the shop, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Schedule events precisely<\/b><span style=\"font-weight: 400;\">. Make sure you know exactly when you run your seasonal campaign. Is it before or during the event? Should you keep it active a few more days after the event ends?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target seasonal campaigns to past customers<\/b><span style=\"font-weight: 400;\">. If someone bought from you in the past, there\u2019s a good chance they will buy again in the future.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exclude irrelevant audience<\/b><span style=\"font-weight: 400;\">. Only target specific segments of people who showed interest in buying a product for the respective holiday, occasion, or event. One method to display your seasonal promotions to an audience that is likely to convert is <\/span><a href=\"https:\/\/mailchimp.com\/resources\/what-is-retargeting\/\"><span style=\"font-weight: 400;\">retargeting<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add timestamps to your promotions<\/b><span style=\"font-weight: 400;\"> to urge potential customers to decide faster and buy a product sooner than they normally would.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Write_a_blog_post_about_seasonal_deals\"><\/span><span style=\"font-weight: 400;\">2. Write a blog post about seasonal deals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the effective seasonal marketing strategies is to write a blog post about your upcoming promotions, where you can feature all the products that you market during the campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then share the article with your audience via social media, <\/span><a href=\"https:\/\/themeisle.com\/blog\/cheapest-email-marketing-software\/\"><span style=\"font-weight: 400;\">newsletters<\/span><\/a><span style=\"font-weight: 400;\">, public groups, and other sites that you find relevant for this purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even partner with other brands and make an extensive roundup of seasonal promotions that people can purchase. This way, your partners will also share your post with their audience and your products will reach new potential customers.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8489\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/blog-about-seasonal-deals.jpg\" alt=\"blog-about-seasonal-deals\" width=\"834\" height=\"427\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/blog-about-seasonal-deals.jpg 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/blog-about-seasonal-deals-300x154.jpg 300w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Run_ads\"><\/span><span style=\"font-weight: 400;\">3. Run ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Speaking of ads, this is one of the most effective seasonal marketing strategies to look into. Be it via Google or a social media platform &#8211; or both &#8211; ads will increase your chances of selling more products. They will expose your promotions to more people so it\u2019s worth putting aside a substantial budget for this practice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can invest in <\/span><a href=\"https:\/\/www.google.com\/adsense\/start\/\"><span style=\"font-weight: 400;\">Google AdSense<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2404190?hl=en#:~:text=The%20Google%20Display%20Network%20can,using%20mobile%20devices%20and%20apps.\"><span style=\"font-weight: 400;\">Google Display<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/ads.google.com\/home\/\"><span style=\"font-weight: 400;\">Google AdWords<\/span><\/a><span style=\"font-weight: 400;\"> if your budget allows you. Involve the people in your team who have this expertise or hire freelancers who can help you with this experiment.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Write_themed_content\"><\/span><span style=\"font-weight: 400;\">4. Write themed content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When running seasonal campaigns, you need to create new content that fits the event you want to focus on. Copying the same content that you use on a daily basis on your site won\u2019t do. People will notice that it is recycled content and won\u2019t buy it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, in order to convince people that your product is exactly what they need for that special occasion, you must come up with clever and on-point <\/span><a href=\"https:\/\/themeisle.com\/blog\/content-writing-vs-copywriting\/\"><span style=\"font-weight: 400;\">copywriting<\/span><\/a><span style=\"font-weight: 400;\"> that speaks to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content must address the importance of the moment, the timing, the need it solves, and the audience of the product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content should also tell people why a product makes for a perfect gift in the given context. Sometimes, people need suggestions and guidance on what to buy for their friends and family. You can give them the perfect reason why your products are the best gifts for the people they love.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Create_compelling_landing_pages\"><\/span><span style=\"font-weight: 400;\">5. Create compelling landing pages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you run a campaign with promotions, you need a <\/span><a href=\"https:\/\/www.codeinwp.com\/blog\/landing-page-basics-you-should-know\/\"><span style=\"font-weight: 400;\">landing page<\/span><\/a><span style=\"font-weight: 400;\"> with good copywriting and good looks. The landing page is the page that a potential customer sees after clicking your ad or seasonal promotion link.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8490\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/create-landing-page.jpg\" alt=\"Create compelling landing pages\" width=\"774\" height=\"325\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/create-landing-page.jpg 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/create-landing-page-300x126.jpg 300w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The landing page is an essential step in the process of acquisition because it provides potential customers with a short description, compelling copywriting, calls-to-action, and visual elements that are meant to get people closer to converting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, the landing page is the place where people can directly buy your seasonal offers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to put in the spotlight all the essential information about the seasonal promotion. For example, the promotion countdown, number of items available for selling, old pricing vs new pricing, discounts, rules, and a brief description of the product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the occasion of the campaign, you can add elements that are specific to the holiday or event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s Halloween, use a design that contains horror motives, relevant colors, iconic characters, appropriate language, and anything that you see fit.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8491\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/halloween-landing-page.jpg\" alt=\"halloween-landing-page\" width=\"802\" height=\"224\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/halloween-landing-page.jpg 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/halloween-landing-page-300x84.jpg 300w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Post_often_on_social_media\"><\/span><span style=\"font-weight: 400;\">6. Post often on social media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Needless to say that you have to <\/span><a href=\"https:\/\/nealschaffer.com\/holiday-posts-social-media\/\"><span style=\"font-weight: 400;\">keep posting on social media<\/span><\/a><span style=\"font-weight: 400;\"> once your seasonal marketing strategies are in place. You can even post before the campaign starts in order to create some buzz and anticipation around it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the campaign is active, post often to make sure you reach as many people as possible. Especially if the campaign runs for a short period of time &#8211; say, four days &#8211; the more you have to push the social media posts with the links that lead to your seasonal sales.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8492\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/social-post.jpg\" alt=\"Post often on social media\" width=\"800\" height=\"586\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/social-post.jpg 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/social-post-300x220.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Include_giveaways\"><\/span><span style=\"font-weight: 400;\">7. Include giveaways<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To give more incentives to your followers, you can run contests and offers prizes to people who participate in your seasonal campaign. For example, offer gifts to some of the customers who bought your products during the campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This idea will add up to the final decision of pressing the buy button and acquiring products during the promotion. It\u2019s a motivation factor that will return valuable conversions for your online store.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8493\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/giveaway.jpg\" alt=\"Include giveaways\" width=\"843\" height=\"430\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/giveaway.jpg 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/giveaway-300x153.jpg 300w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Gamify_your_content_marketing\"><\/span><span style=\"font-weight: 400;\">8. Gamify your content marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are not a fan of the classics, you can create campaigns that are fun. Through playful content marketing, you will attract people who might not be specifically interested in buying a product but will at least engage with your content and spend more time on your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you gamify your seasonal campaigns, people not only read or see your offers but also interact with them actively, which will result in more conversions and brand awareness. Through <\/span><a href=\"https:\/\/www.outbrain.com\/help\/advertisers\/gamification\/\"><span style=\"font-weight: 400;\">gamification<\/span><\/a><span style=\"font-weight: 400;\">, you can give people small prizes in return for them taking a certain action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can give them discounts, points, vouchers (or whatever you like) that they can use to later purchase products from your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A boost in engagement is an effective marketing strategy in the long term because it makes people aware of your brand and brings you leads for your next campaigns.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8494\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/gamify.jpg\" alt=\"Gamify your content marketing\" width=\"840\" height=\"492\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/gamify.jpg 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/gamify-300x176.jpg 300w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Offer_personalization_options\"><\/span><span style=\"font-weight: 400;\">9. Offer personalization options<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People buy many gifts during holidays. By offering them the option to personalize the products they buy, you increase your chances to sell more. Personalization options can include custom messages, custom gift wrapping, or specific requests &#8211; for example, modify the contents of the package to match the person\u2019s preferences or attach a photo to the order.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8495\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/personal-option.jpg\" alt=\"Offer personalization options\" width=\"828\" height=\"862\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/personal-option.jpg 492w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/personal-option-288x300.jpg 288w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Since people like to give special gifts to their loved ones, letting them choose their own gift presentation will make them favor you before other vendors who do not allow product personalization.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Add_testimonials_that_are_relevant_to_your_seasonal_campaign\"><\/span><span style=\"font-weight: 400;\">10. Add testimonials that are relevant to your seasonal campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer testimonials and reviews are <\/span><a href=\"https:\/\/www.proprofschat.com\/blog\/how-to-ask-for-testimonials\/\"><span style=\"font-weight: 400;\">proven ways to increase sales<\/span><\/a><span style=\"font-weight: 400;\"> on your online shop. After each seasonal marketing campaign, you can ask people who bought from your website to write testimonials on how the products they purchased helped them in regards to the occasion or holiday in question.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8496\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/add-testimonials.jpg\" alt=\"Add testimonials that are relevant to your seasonal campaign\" width=\"676\" height=\"157\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/add-testimonials.jpg 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/add-testimonials-300x70.jpg 300w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you manage to get several season-specific testimonials from your customers, do not hesitate to use them in your next seasonal promotions. They build trust and convince new potential customers that buying from you will benefit them.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improve_your_seasonal_marketing_strategies_now_to_increase_sales\"><\/span><span style=\"font-weight: 400;\">Improve your seasonal marketing strategies now to increase sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These are some of the things you need to try in order to run better seasonal campaigns. Of course, it\u2019s easier said than done. But this list of seasonal marketing strategies should contribute a great deal to the effectiveness of your next promotions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope that this post will help you reach higher peaks in the conversion charts. Do not forget &#8211; keep a clear goal in sight and do elaborate planning before executing.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Have you previously run seasonal campaigns? Is there any important strategy that we missed? Let us know via the comments section.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-8488\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/author.jpg\" alt=\"Adelina Tuca\" width=\"203\" height=\"203\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/author.jpg 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/author-300x300.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/author-150x150.jpg 150w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/author-72x72.jpg 72w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/author-205x205.jpg 205w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/author-277x277.jpg 277w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Author bio:<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/adelina-tuca\/\"><span style=\"font-weight: 400;\">Adelina Tuca<\/span><\/a><span style=\"font-weight: 400;\"> is a writer and WordPress blogger at <\/span><a href=\"https:\/\/themeisle.com\/blog\/\"><span style=\"font-weight: 400;\">Themeisle<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When she doesn&#8217;t create content, she interviews web experts, handles partnerships, and does copywriting work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She loves tennis, hiking, and concerts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Other articles that you might like:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021\/\">Black Friday and Cyber Monday: Lesson learned to prepare for Dropshipping during BFCM sales 2021<\/a><\/li>\n<li><a href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-fulfillment-for-holiday\/\">Dropshipping Fulfillment Tips that Ensure the Success of the 2021 Holiday Season<\/a><\/li>\n<li><a href=\"https:\/\/www.shopbase.com\/blog\/en\/free-dropshipping-apps-to-win-big-sales-on-halloween\/\">The 6 Best Free Dropshipping Apps to Win Big Sales on Halloween<\/a><\/li>\n<li><a href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels\/\">How to Promote Your Dropshipping Store with Instagram Stories &amp; Reels<\/a><\/li>\n<li><a href=\"https:\/\/www.shopbase.com\/blog\/en\/how-to-make-your-ecommerce-website-standout\/\">How to Make Your Ecommerce Website Standout from Your Competitors<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Running out of ideas on how to sell more products on your site? Give seasonal sales a shot. Unlike normally,&#8230;<\/p>\n","protected":false},"author":40,"featured_media":8497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2,243],"tags":[219],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/8487"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=8487"}],"version-history":[{"count":3,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/8487\/revisions"}],"predecessor-version":[{"id":10366,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/8487\/revisions\/10366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/8497"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=8487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=8487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=8487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}