{"id":8438,"date":"2021-10-26T07:59:12","date_gmt":"2021-10-26T07:59:12","guid":{"rendered":"https:\/\/www.shopbase.com\/blog\/?p=8438"},"modified":"2021-11-26T02:36:36","modified_gmt":"2021-11-26T02:36:36","slug":"dropshipping-during-bfcm-sales-2021","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html","title":{"rendered":"Black Friday and Cyber Monday: Lesson learned to prepare for Dropshipping during BFCM sales 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This holiday season seems to be the busiest time of the year since customers are more likely to engage with e-Commerce. Online sales in the US only reached <\/span><span style=\"font-weight: 400;\">$135.35<\/span><span style=\"font-weight: 400;\"> billion last year and the AOV was about <\/span><span style=\"font-weight: 400;\">$152.95<\/span><span style=\"font-weight: 400;\">. This number also proves that this is the most optimum time to gain big sales.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the pandemic situation is ongoing worldwide leading to some troubles in logistics, which may be the most significant obstacle for Black Friday dropshipping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From BFCM 2020 insights, ShopBase would like to bring you the most detailed information to get ready and to deal with the logistic problems for the successful dropshipping business during BFCM sales 2021. This article will walk you through what you should notice including <a href=\"https:\/\/www.shopbase.com\/blog\/en\/create-a-dropshipping-website\/\">dropshipping store<\/a> optimization, sales strategy, and fulfillment.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get ready for the biggest sale of the year!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680c9bc7056ee\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680c9bc7056ee\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html\/#Store_optimization\" title=\"Store optimization&nbsp;\">Store optimization&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html\/#Optimize_a_mobile_version_for_your_store\" title=\"Optimize a mobile version for your store\">Optimize a mobile version for your store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html\/#Maximize_your_store_in_terms_of_search_result\" title=\"Maximize your store in terms of search result&nbsp;\">Maximize your store in terms of search result&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html\/#Spice_up_your_online_store\" title=\"Spice up your online store&nbsp;\">Spice up your online store&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html\/#Sale_strategy\" title=\"Sale strategy\">Sale strategy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html\/#Start_your_promotion_plan_early\" title=\"Start your promotion plan early&nbsp;\">Start your promotion plan early&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html\/#Maximize_value_to_offer_your_customers_with_Upsell\" title=\"Maximize value to offer your customers with Upsell&nbsp;\">Maximize value to offer your customers with Upsell&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html\/#Fulfillment\" title=\"Fulfillment\">Fulfillment<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html\/#Stock_up_appropriately_and_sooner\" title=\"Stock up appropriately and sooner\">Stock up appropriately and sooner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html\/#Shipping_solutions\" title=\"Shipping solutions&nbsp;\">Shipping solutions&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-during-bfcm-sales-2021.html\/#Conclusion\" title=\"Conclusion&nbsp;\">Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Store_optimization\"><\/span><span style=\"font-weight: 400;\">Store optimization&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most important parts of the digital marketing strategy for a dropshipping business could be store optimization. The greatest advantages of this approach are you can increase traffic, improve conversion rate. Therefore, this might lead to an outstanding rise in sales if you focus on the insightful tactics and ideas for your store.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conducted from BFCM 2020, ShopBase has noticed that there are several aspects that sellers should consider to improve customers\u2019 experiences, which are: fastening loading speed, optimizing images, making your products easy to find, and spicing up your store to match the theme of the sales season.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To tackle these needs and to increase <a href=\"https:\/\/www.shopbase.com\/blog\/en\/black-friday-and-cyber-monday-guide\/\">BFCM sales<\/a>, below are three main points that we have summarized, which are: mobile optimizing, search result optimizing, and store decorating.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_a_mobile_version_for_your_store\"><\/span><span style=\"font-weight: 400;\">Optimize a mobile version for your store<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8443\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/mobile-friendly-website.jpg\" alt=\"mobile-friendly-website\" width=\"926\" height=\"486\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/mobile-friendly-website.jpg 1200w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/mobile-friendly-website-300x158.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/mobile-friendly-website-1024x538.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/mobile-friendly-website-768x403.jpg 768w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As the rising of the pandemic has led to the growth of eCommerce, especially shopping online with smartphones, it is recorded that about <\/span><span style=\"font-weight: 400;\">150 million Americans<\/span><span style=\"font-weight: 400;\"> used e-wallet on their phones to pay. This number shows that mobile can be the present and the future of eCommerce. Moreover, popular larger-screen size services, such as FedEx or eBay, have been introduced and developed their apps for a while.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, having an app is not enough, and optimizing it might be too expensive for you to increase BFCM sales. Therefore, the optimum solution is you should make a mobile web for your dropshipping store, which is more cost-effective but to gain big sales you should make it outstanding and consistent with your large screen version.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To have a good mobile version of your dropshipping store, you should focus on browsing experiences for mobile, updating new images, improving loading speed, or making a stunning check-out page. By optimizing your store as mentioned, you can probably drive from $10,000 in revenue during this BFCM season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, ShopBase would recommend some tips that help you improve your mobile shopping experience as well as BFCM sales:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Find and use a fast and consistent eCommerce platform<\/b><span style=\"font-weight: 400;\">: As a merchant, you should think about a platform provider that provides support devoted to your site&#8217;s backend so that your websites load fast for customers. For this case, ShopBase offers optimized loading speed for both desktop and mobile versions. Furthermore, if you need more help, there is always a supportive team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eliminate broken links:<\/b><span style=\"font-weight: 400;\"> Make sure that there are not too many broken links so the loading speed will be improved as well as your SEO ranking.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize images for large and mobile screens<\/b><span style=\"font-weight: 400;\">: Make sure that your amazing products\u2019 pictures should represent beautifully on mobile devices as they are on laptops or PCs.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Maximize_your_store_in_terms_of_search_result\"><\/span><span style=\"font-weight: 400;\">Maximize your store in terms of search result&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8442\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/improve-search-results.png\" alt=\"improve-search-results\" width=\"912\" height=\"480\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/improve-search-results.png 760w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/improve-search-results-300x158.png 300w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Improving the appearance in search results is one of the advanced strategies to improve traffic and BFCM sales for eCommerce stores. In 2020, more than 30 percent of customers used search engines to get holiday ideas or inspiration. So what does it mean for your dropshipping business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first look is significantly important.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buyers didn\u2019t mean to choose a brand first when they were looking for a product. It\u2019s up to the brand that showed up first in their results. It&#8217;s even true with products that just pop up on customers&#8217; newsfeeds. They still use search engines to find it. Therefore, they can compare and look for alternatives that are better before making purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To increase your chances of appearing first, make sure you&#8217;ve optimized your site for search results before the holiday. Bring your store to audiences as soon as possible to start creating anticipation and encourage them to conduct research on your store for holiday gifts. This might help your brand not only increase BFCM sales, but essential data for adaptive strategy as privacy guidelines continuously shift.<\/span><\/p>\n<p><a href=\"https:\/\/help.shopbase.com\/en\/article\/basic-seo-tutorials-1j85mum\/?utm_source=cs&amp;utm_medium=sbblog&amp;utm_campaign=bfcm-sales\"><span style=\"font-weight: 400;\">&gt;&gt; Learn more about \u201cHow to improve search results\u201d<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spice_up_your_online_store\"><\/span><span style=\"font-weight: 400;\">Spice up your online store&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building a unique and impressive store is important for a dropshipping business owner, especially during sale season. It&#8217;s even more than creating a brand identity, it&#8217;s about visuals, which will appear to customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering the right content when it comes to making your brand or dropshipping store outstanding during the sale, might increase the traffic after you optimize search results. Impressing your customers with your stunning store decorations might trigger the purchase better due to the general atmosphere.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From BFCM 2020 experiences and insights, ShopBase would like to summarize and offer our sellers pre-made kits for this occasion, which can contribute to increasing your BFCM sales (<a href=\"https:\/\/drive.google.com\/file\/d\/1uCdJBkG2pWTnGQufdF6mObnhYT4XpznA\/view?usp=sharing\">Check it out<\/a>).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you have an optimized store that\u2019s ready for sale season. Let\u2019s find out how you can offer to gain big in BFCM 2021.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sale_strategy\"><\/span><span style=\"font-weight: 400;\">Sale strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is obvious that you won\u2019t get big BFCM sales without an ultimate sales strategy. As you are not the only store which offers discounts during the sale season. The key here is how to make your deal look more attractive and impressive to customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There might be thousands of ways to make your deal impressive. However, it may require more time to test and is quite competitive. ShopBase understands the obstacle and with our seller community\u2019s experiences, we would recommend some points that you should pay attention to when building a sale strategy.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Start_your_promotion_plan_early\"><\/span><span style=\"font-weight: 400;\">Start your promotion plan early&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8441 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/plan-to-start-promotion-early.jpg\" alt=\"plan-to-start-promotion-early\" width=\"1000\" height=\"553\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/plan-to-start-promotion-early.jpg 1000w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/plan-to-start-promotion-early-300x166.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/plan-to-start-promotion-early-768x425.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Launching deals is quite familiar to merchants. People now go shopping almost every day and promotions literally occur 24\/7. The miracle of &#8220;only on a day&#8221; no longer exists. Businesses of all sizes tend to more successfully gain massive sales, attract more customers with pre-promotion or early discounts in their effective sale strategy.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BFCM has become a good time of the year to spend money with lots of good deals and deep discounts. So why you must limit it to only 24 hours. It is recommended to expand to nearly 2 months, so customers won&#8217;t feel rushed.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, don\u2019t make your deals less attractive. Offering sooner and multiple discount methods is the smart strategy to go.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, let\u2019s offer your customers soft discounts before Black Friday or Cyber Monday but different products at different times of the day. Moreover, ShopBase also provides <a href=\"https:\/\/apps.shopbase.com\/category\/sales-conversions\">free apps<\/a> to make your deal more appealing, for example:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost Convert: Counting down the time remain of the deal&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost Upsell: Offering smartly from pre-purchase, in-cart, to post-purchase<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can use email or SMS to remind customers before &amp; during the sale season so that they will not miss it. On the other hand, via email or SMS, you can also turn these seasonal buyers into frequent customers by offering more value and supportive customer service.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Maximize_value_to_offer_your_customers_with_Upsell\"><\/span><span style=\"font-weight: 400;\">Maximize value to offer your customers with Upsell&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to increasing BFCM sales, upselling and saving lost sales take an important role. An effective strategy is let\u2019s make your customers feel they have a lot of value from your store by upselling insightful products and offering other products that they might need if the product that they are looking for is out of stock.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are some points that you should <\/span><a href=\"https:\/\/www.shopbase.com\/blog\/en\/upselling-and-cross-selling-strategies\/\"><span style=\"font-weight: 400;\">notice in your upsell strategy<\/span><\/a><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The value should be prioritized<\/b><span style=\"font-weight: 400;\">: As mentioned before, you should make sure that customers feel they have more value in your store than others. It is even more important during BFCM when customers are more willing to spend.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customize Your Recommendations<\/b><span style=\"font-weight: 400;\">: Personalizing is such a good strategy to make your store more insightful. Offering more and more products that relate to the one customers are looking for help to increase the time they stay with our store then increase BFCM sales.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Understand When to Make an Offer<\/b><span style=\"font-weight: 400;\">: Don\u2019t lose any customers, offer other things that are useful right the time that their first need is not satisfied.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><b><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium fasc-style-bold\" style=\"background-color: #1ca8ff; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/apps.shopbase.com\/search?q=Boost+upsell&amp;utm_source=cs&amp;utm_medium=sbblog&amp;utm_campaign=bfcm-sales\">Install ShopBase Advanced Upsell &amp; Cross-sell app for free<\/a><\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fulfillment\"><\/span><span style=\"font-weight: 400;\">Fulfillment<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8440\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/fulfillment.png\" alt=\"fulfillment-to-increase-bfcm-sales\" width=\"978\" height=\"490\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/fulfillment.png 1674w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/fulfillment-300x150.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/fulfillment-1024x513.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/fulfillment-768x384.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/10\/fulfillment-1536x769.png 1536w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">From last year&#8217;s experience, this stage has had a quite large impact on the BFCM sales. Since this time of the year, there will be a lot of discount events and holidays. The overwhelming and increasing shipping price will be big trouble with eCommerce merchants.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the beginning of September, the Institute for Supply Management claimed that they are in peak holiday shipping season. The ports have reached the top of the wave, so the delays will happen and continue to flow through to train yards, warehouses, and ultimately to consumers. This leads to the risk when the warehouse or logistics are overwhelmed and even rising shipping prices threaten your BFCM sales.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you should look at the following checklist to make sure you are safe.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stock_up_appropriately_and_sooner\"><\/span><span style=\"font-weight: 400;\">Stock up appropriately and sooner<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to have your demand forecasting as precise as possible in order to have enough stock before the BFCM season. This requires a thorough knowledge of sales velocity at the SKU level, as well as a breakdown of where you&#8217;re delivering your orders in order to optimize storage location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, when you have too much inventory, it may take a long time to realize a return on investment or force you to pay expensive storage costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To minimize shipping costs and delivery times, you should:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine where your consumers live and strategically store goods near frequent shipping destinations.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remember that carriers not only impose surcharges and higher prices during busy seasons, but they often suffer delays \u2013 so do everything you can to maintain delivery on time and on budget.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep communicating with your supplier or manufacturer about the status of inventory and any potential delays on their end as soon as possible.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share precise statistics about expected order volume so that you can ensure you have adequate goods to manufacture and order long before the BFCM shopping season begins.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To deal with the issue, ShopBase has launched professional fulfillment services &amp; global warehouse networks. <\/span><a href=\"https:\/\/www.shopbase.com\/features\/fulfillment\"><span style=\"font-weight: 400;\">ShopBase Fulfillment<\/span><\/a><span style=\"font-weight: 400;\"> provides effortless &amp; accurate service to help sellers win big sales by gathering the best suppliers, offering amazing fulfillment services, and useful monthly updated winning products materials.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shipping_solutions\"><\/span><span style=\"font-weight: 400;\">Shipping solutions&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shipping delays may create plenty of issues for online merchants. Regrettably, they are part of the area of eCommerce. Regardless of the carrier, 6 percent to 12 percent of shipments suffer delays on average; this rises to more than 30 percent during peak eCommerce package delivery times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite your best efforts to optimize your business processes and shipping operations, delays in shipments are unavoidable. Whatever the reason, your customers will always see it as an issue, and you risk losing them to the competition unless you intervene swiftly to alleviate their aggravation. The key is to respond appropriately to such delays in order to preserve your brand&#8217;s image. Here are some suggestions for dealing with delivery delays.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Communicate with your customer<\/b><span style=\"font-weight: 400;\">: The first step in dealing with delays is to call your customers and explain why they aren&#8217;t getting their orders on time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide discounts and free shipping<\/b><span style=\"font-weight: 400;\">: Shopping delays might make you lose some customers. Let\u2019s offer them more value for their next purchase so that they will be more likely to understand this issue.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shipment tracking<\/b><span style=\"font-weight: 400;\">: You should update the status of the orders instantly so customers will feel they are informed and estimate the time when the package will come.&nbsp;<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Regardless of the pandemic ongoing leading to problems in shipping and fulfillment, BFCM is still a good chance to win big sales.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to plan and monitor everything within your control so that you may optimize holiday traffic and build brand loyalty by exceeding customer expectations. There will always be unforeseen difficulties, particularly during the busiest time of year.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the most insightful experience with BFCM 2020, ShopBase hopes that this article will be a useful lesson for dropshipping merchants to increase their BFCM sales. In brief, to be more successful this sale season, don\u2019t forget to get ready early, provide instant information, offer good value, and make your store outstanding with ShopBase for BFCM 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to win big sales this holiday season? Check out ShopBase\u2019s checklist to have first sales without budgets in 14 days.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium fasc-style-bold\" style=\"background-color: #1ca8ff; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.shopbase.com\/contest\/holiday-challenge-2021?utm_source=cs&amp;utm_medium=sbblog&amp;utm_campaign=bfcm-sales\">Start selling now<\/a><\/span><\/p>\n<p>Other articles that you might like:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.shopbase.com\/blog\/en\/dropshipping-fulfillment-for-holiday\/\">Dropshipping Fulfillment Tips that Ensure the Success of the 2021 Holiday Season<\/a><\/li>\n<li><a href=\"https:\/\/www.shopbase.com\/blog\/en\/free-dropshipping-apps-to-win-big-sales-on-halloween\/\">The 6 Best Free Dropshipping Apps to Win Big Sales on Halloween<\/a><\/li>\n<li><a href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels\/\">How to Promote Your Dropshipping Store with Instagram Stories &amp; Reels<\/a><\/li>\n<li><a href=\"https:\/\/www.shopbase.com\/blog\/en\/how-to-make-your-ecommerce-website-standout\/\">How to Make Your Ecommerce Website Standout from Your Competitors<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This holiday season seems to be the busiest time of the year since customers are more likely to engage with&#8230;<\/p>\n","protected":false},"author":40,"featured_media":8444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[6,411,2],"tags":[464],"gutentor_comment":1673,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/8438"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=8438"}],"version-history":[{"count":9,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/8438\/revisions"}],"predecessor-version":[{"id":10359,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/8438\/revisions\/10359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/8444"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=8438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=8438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=8438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}