{"id":8013,"date":"2021-09-21T09:38:29","date_gmt":"2021-09-21T09:38:29","guid":{"rendered":"https:\/\/www.shopbase.com\/blog\/?p=8013"},"modified":"2021-11-25T04:06:37","modified_gmt":"2021-11-25T04:06:37","slug":"promote-your-dropshipping-store-with-instagram-stories-and-reels","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels.html","title":{"rendered":"How to Promote Your Dropshipping Store with Instagram Stories &#038; Reels"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The dropshipping business model has become one of the easiest and fastest ways for people to become entrepreneurs without incurring huge running costs.<\/span><span style=\"font-weight: 400;\"> In fact, t<\/span><span style=\"font-weight: 400;\">he global dropshipping market size has reached <\/span><a href=\"https:\/\/www.marketdataforecast.com\/market-reports\/dropshipping-market\"><span style=\"font-weight: 400;\">201.2 billion dollars<\/span><\/a><span style=\"font-weight: 400;\"> in 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The competition is getting higher, so dropshipping businesses are looking for the right communication channel to market their products, reach their target audiences, and convert these people into customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the growing popularity of social media platforms, when <\/span><a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\"><span style=\"font-weight: 400;\">3.6 billion people<\/span><\/a><span style=\"font-weight: 400;\"> use social media worldwide, more and more dropshipping companies use various social media networks to promote their businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing from the variety of social media networks, many dropshipping companies use Instagram as it has <\/span><a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\"><span style=\"font-weight: 400;\">1 billion monthly active users<\/span><\/a><span style=\"font-weight: 400;\"> and it also offers business specific features that make it easier to sell products in-app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have an Instagram presence, that&#8217;s great. But if you use Instagram Stories and Reels to promote your dropshipping store, it can bring your business to the next level.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680c9be3b43fc\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680c9be3b43fc\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels.html\/#Why_Should_You_Promote_Your_Dropshipping_Store_with_Instagram_Stories_Reels\" title=\"Why Should You Promote Your Dropshipping Store with Instagram Stories &amp; Reels?\">Why Should You Promote Your Dropshipping Store with Instagram Stories &amp; Reels?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels.html\/#Show_Off_Your_Products_in_Action\" title=\"Show Off Your Products in Action\">Show Off Your Products in Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels.html\/#Feature_Your_Happy_Customers\" title=\"Feature Your Happy Customers\">Feature Your Happy Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels.html\/#Promote_Discounts_Offers\" title=\"Promote Discounts &amp; Offers\">Promote Discounts &amp; Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels.html\/#Create_Short_How-to_Video_Guides\" title=\"Create Short How-to Video Guides\">Create Short How-to Video Guides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels.html\/#Team_Up_with_Instagram_Influencers\" title=\"Team Up with Instagram Influencers\">Team Up with Instagram Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels.html\/#Engage_Followers_in_a_Conversation\" title=\"Engage Followers in a Conversation\">Engage Followers in a Conversation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels.html\/#Announce_an_Instagram_Giveaway\" title=\"Announce an Instagram Giveaway\">Announce an Instagram Giveaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels.html\/#Run_Instagram_Story_Ad_Campaigns\" title=\"Run Instagram Story Ad Campaigns\">Run Instagram Story Ad Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shopbase.com\/blog\/en\/promote-your-dropshipping-store-with-instagram-stories-and-reels.html\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Promote_Your_Dropshipping_Store_with_Instagram_Stories_Reels\"><\/span><span style=\"font-weight: 400;\">Why Should You Promote Your Dropshipping Store with Instagram Stories &amp; Reels?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Modern internet users get product information from all sides, so they are interested in new engaging content types that can help them receive the right information without being bored to tears.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since Instagram Stories are available for a short period of time and Instagram Reels are dynamic and engaging, most Instagram users love this content. In fact, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/730315\/instagram-stories-dau\/\"><span style=\"font-weight: 400;\">500 million people<\/span><\/a><span style=\"font-weight: 400;\"> create or watch Stories daily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Instagram Stories and Reels for dropshipping store promotion can help you achieve the following goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach a wider audience of potential customers:<\/b><span style=\"font-weight: 400;\"> The Instagram community has grown to 1 billion monthly active users and <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-instagram-boosts-brands-and-drives-sales\"><span style=\"font-weight: 400;\">83%<\/span><\/a><span style=\"font-weight: 400;\"> of them discover new products in-app. In other words, Instagram users are ready to learn more about your dropshipping store and become your customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sell your dropshipping items in-app:<\/b><span style=\"font-weight: 400;\"> Instagram has a great variety of ecommerce features like shoppable tags, product stickers, and in-app checkout, so it&#8217;s easier for customers to discover and buy products on the platform. For your dropshipping store, this means an opportunity to increase sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promote your business among non-followers: <\/b><span style=\"font-weight: 400;\">No matter how many Instagram followers you have, not all of your potential customers are your followers. Some people don&#8217;t follow business accounts even though they are interested in buying from you. With the right ad campaigns, you can still <\/span><a href=\"https:\/\/profitise.com\/how-to-generate-insurance-leads-from-instagram\/\"><span style=\"font-weight: 400;\">generate leads on Instagram<\/span><\/a><span style=\"font-weight: 400;\"> and turn them into customers on other communication channels.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although creating Stories and Reels can seem to take much time and effort, this Instagram content is the right choice to promote your dropshipping store. To <\/span><a href=\"https:\/\/assignu.com\/blog\/8-ways-left-brain-thinkers-boost-creativity\/\"><span style=\"font-weight: 400;\">unleash the creativity<\/span><\/a><span style=\"font-weight: 400;\"> and inspire your next Instagram marketing campaign, here are 8 ways to promote your dropshipping store with Instagram Stories &amp; Reels.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Show_Off_Your_Products_in_Action\"><\/span><span style=\"font-weight: 400;\">Show Off Your Products in Action<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No matter what products you plan to sell on Instagram, it\u2019s important to showcase the variety of products you have to attract your target audience and spark customers\u2019 interest in your offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With engaging vertical content like Stories or Reels that allows you to create short yet <\/span><a href=\"https:\/\/www.shopbase.com\/blog\/en\/how-to-get-fantastic-product-images-for-your-dropshipping-store\/\"><span style=\"font-weight: 400;\">interesting product visuals<\/span><\/a><span style=\"font-weight: 400;\">, you can show off your products in action to hint at what customers can get with your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it can be daunting for dropshipping businesses to create product videos as most of them are limited to supplier images. To create unique content for Stories and Reels, you can ask suppliers for help, encourage customers or influencers to create content for you, or simply get product samples to make content on your own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of showing off your products in action from one dropshipping store:<\/span><\/p>\n<div id=\"attachment_8014\" style=\"width: 906px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8014\" loading=\"lazy\" class=\"wp-image-8014\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/1.png\" alt=\"showing off your products in action from one dropshipping store\" width=\"896\" height=\"533\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/1.png 2117w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/1-300x178.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/1-1024x609.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/1-768x457.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/1-1536x913.png 1536w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/1-2048x1218.png 2048w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><p id=\"caption-attachment-8014\" class=\"wp-caption-text\"><em>Source: Instagram<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Not only does the company inform viewers about its new products, but it also shows people how to use these products as well as adds a clickable link that redirects customers to the landing page where they can read more or even complete the purchase.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Feature_Your_Happy_Customers\"><\/span><span style=\"font-weight: 400;\">Feature Your Happy Customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the last few years, Instagram has become a great marketplace for brands of all sizes and niches to promote their products and reach potential customers. In fact, <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-instagram-boosts-brands-and-drives-sales\"><span style=\"font-weight: 400;\">81% of Instagram users<\/span><\/a><span style=\"font-weight: 400;\"> research new products on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the great variety of products on Instagram, it can be difficult to encourage your potential customers to choose your dropshipping store over your competitors unless you provide online shoppers with social proof. Why? Modern customers trust other customers, so they pay close attention to customer experiences your consumers have with your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best (and easiest) ways to provide social proof is to feature your happy customers. Moreover, Stories and Reels give you an opportunity to do it without clogging the main feed up with customers\u2019 content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can create a separate Instagram Story Highlight album where you can add all Stories that your customers make for you, just like in the example below:<\/span><\/p>\n<div id=\"attachment_8015\" style=\"width: 893px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8015\" loading=\"lazy\" class=\"wp-image-8015\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/2.png\" alt=\"separate Instagram Story Highlight album\" width=\"883\" height=\"419\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/2.png 1916w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/2-300x142.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/2-1024x485.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/2-768x364.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/2-1536x728.png 1536w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><p id=\"caption-attachment-8015\" class=\"wp-caption-text\"><em>Source: Instagram<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">If you wonder how to feature your customers without violating their consumer rights, it\u2019s significant to repost Stories that include your product tag or reach out to people who have created content for your product to ask for their permission to feature their content on your Instagram profile.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promote_Discounts_Offers\"><\/span><span style=\"font-weight: 400;\">Promote Discounts &amp; Offers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that all customers love discounts and time-limited offers that give them an opportunity to get something valuable for a reasonable price. As a result, promoting discounts and offers is one of the most effective <\/span><a href=\"https:\/\/technologyadvice.com\/blog\/sales\/3-creative-sales-contest-ideas-and-why-they-work\/\"><span style=\"font-weight: 400;\">sales content ideas<\/span><\/a><span style=\"font-weight: 400;\"> that allow dropshipping owners to promote their stores and turn Instagram followers into customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To reach a wider audience of potential customers, it\u2019s a good idea to promote discounts with Instagram Reels as your reels appear on the discover page that helps to find more customers. For instance, Notebook made an Instagram Reel in honor of its birthday and included a code to give both new and old customers an opportunity to save money when buying from them.\u00a0<\/span><\/p>\n<div id=\"attachment_8016\" style=\"width: 887px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8016\" loading=\"lazy\" class=\"wp-image-8016\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/3-1.png\" alt=\"included a code\" width=\"877\" height=\"783\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/3-1.png 1334w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/3-1-300x268.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/3-1-1024x913.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/3-1-768x685.png 768w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><p id=\"caption-attachment-8016\" class=\"wp-caption-text\"><em>Source: Instagram<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Obviously, not all people read captions when they watch Instagram Reels, so it\u2019s also important to include information about your offer or discount on your visual like in the above-mentioned example. The easiest way to do it is to use graphic design tools like InstaSize (<\/span><a href=\"https:\/\/apps.apple.com\/us\/app\/instasize-photo-editor-video\/id576649830\"><span style=\"font-weight: 400;\">iOS<\/span><\/a><span style=\"font-weight: 400;\">) that give you an opportunity to edit and customize your visuals on the go.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_Short_How-to_Video_Guides\"><\/span><span style=\"font-weight: 400;\">Create Short How-to Video Guides<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Working on an effective <\/span><a href=\"https:\/\/breadnbeyond.com\/video-marketing\/\"><span style=\"font-weight: 400;\">video marketing campaign<\/span><\/a><span style=\"font-weight: 400;\"> for your dropshipping business, don\u2019t forget to include how-to video guides as it\u2019s one of the most informative video content types that educates customers on how to use your products and therefore convert viewers into customers faster.<\/span><\/p>\n<div id=\"attachment_8017\" style=\"width: 819px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8017\" loading=\"lazy\" class=\"wp-image-8017\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/4-1.png\" alt=\"Create Short How-to Video Guides\" width=\"809\" height=\"724\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/4-1.png 1336w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/4-1-300x268.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/4-1-1024x915.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/4-1-768x686.png 768w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><p id=\"caption-attachment-8017\" class=\"wp-caption-text\"><em>Source: Instagram<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">If you have a great how-to video on your Mac, you can always <\/span><a href=\"http:\/\/mackeeper.com\/blog\/how-to-record-video-on-mac\/\"><span style=\"font-weight: 400;\">record a video<\/span><\/a><span style=\"font-weight: 400;\"> and repurpose this content for your Instagram account to provide your followers with valuable content without spending extra time and effort.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Team_Up_with_Instagram_Influencers\"><\/span><span style=\"font-weight: 400;\">Team Up with Instagram Influencers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Promoting your dropshipping store on Instagram takes time and effort. It\u2019s not enough to just have an Instagram presence to start attracting followers and converting them into customers. It\u2019s also important to find new effective ways to raise brand awareness and working with Instagram influencers is a great marketing strategy to do that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, modern customers <\/span><a href=\"https:\/\/www.mediapost.com\/publications\/article\/339579\/many-followers-trust-influencers-opinions-more-th.html\"><span style=\"font-weight: 400;\">trust influencers as much as their real-world friends<\/span><\/a><span style=\"font-weight: 400;\">, so asking opinion leaders to show off your products in their Stories or Reels can help to reach a wider audience of potential customers. Moreover, using Instagram Stories and Reels to market your products is one of the best tactics to give people a sneak peek of your designs, as specified in <\/span><a href=\"https:\/\/blog.sellfy.com\/make-your-own-merch\/\"><span style=\"font-weight: 400;\">Sellfy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most cost-effective ways to showcase your products in influencers\u2019 content is to send your freebies for product review and ask the opinion leader to tag your account to repost content to your profile. Here\u2019s an example of this strategy:<\/span><\/p>\n<div id=\"attachment_8018\" style=\"width: 754px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8018\" loading=\"lazy\" class=\"wp-image-8018 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/5-1.png\" alt=\"Team Up with Instagram Influencers\" width=\"744\" height=\"1340\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/5-1.png 744w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/5-1-167x300.png 167w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/5-1-569x1024.png 569w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><p id=\"caption-attachment-8018\" class=\"wp-caption-text\"><em>Source: Instagram<\/em><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Engage_Followers_in_a_Conversation\"><\/span><span style=\"font-weight: 400;\">Engage Followers in a Conversation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram is not just a platform for product discovery, it\u2019s also a platform for brand communication. Today, <\/span><a href=\"https:\/\/business.instagram.com\/\"><span style=\"font-weight: 400;\">90% of Instagram users<\/span><\/a><span style=\"font-weight: 400;\"> follow at least one business account in-app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that users are interested in communication with companies, so it can be a good idea to add content that encourages followers to start a conversation with your dropshipping company from time to time. What is more, you can create and use special branded <\/span><a href=\"https:\/\/www.template.net\/editable\/instagram-story\"><span style=\"font-weight: 400;\">Instagram Story templates<\/span><\/a><span style=\"font-weight: 400;\"> for your communication rubric.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how one company uses Instagram Stories to announce its livestream with the niche expert to attract more viewers:<\/span><\/p>\n<div id=\"attachment_8019\" style=\"width: 885px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8019\" loading=\"lazy\" class=\"wp-image-8019\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/6.png\" alt=\"Engage Followers in a Conversation\" width=\"875\" height=\"783\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/6.png 1453w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/6-300x268.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/6-1024x916.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/6-768x687.png 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><p id=\"caption-attachment-8019\" class=\"wp-caption-text\"><em>Source: Instagram<\/em><\/p><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Announce_an_Instagram_Giveaway\"><\/span><span style=\"font-weight: 400;\">Announce an Instagram Giveaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media giveaways have been a popular content type among users in the last decade. Instagrammers love giveaways as they give them an opportunity to win something for doing simple actions like following an account and one research has found that accounts that hold Instagram giveaways grow <\/span><a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-contest-ideas-that-will-grow-your-followers-70-faster\"><span style=\"font-weight: 400;\">70% faster<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out an example of an Instagram giveaway post from one dropshipping owner:<\/span><\/p>\n<div id=\"attachment_8020\" style=\"width: 853px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8020\" loading=\"lazy\" class=\"wp-image-8020\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/7.png\" alt=\"Instagram giveaway post\" width=\"843\" height=\"544\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/7.png 1848w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/7-300x194.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/7-1024x661.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/7-768x495.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/7-1536x991.png 1536w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><p id=\"caption-attachment-8020\" class=\"wp-caption-text\"><em>Source: Instagram<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">For dropshipping store owners who want to market their products on Instagram, it can also be a good idea to organize an Instagram giveaway that offers product freebies to winners. Not only can it help to grow your following, but it can also attract the right audience of people who are truly interested in your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To reach a wider audience of participants, you can create Stories and Reels that announce and promote your giveaway.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Run_Instagram_Story_Ad_Campaigns\"><\/span><span style=\"font-weight: 400;\">Run Instagram Story Ad Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For dropshipping companies that start marketing their products on Instagram, it can be difficult to reach their target audience fast. Practically every Instagram user who wants to make money on the platform knows about the importance of <\/span><a href=\"https:\/\/sixads.net\/blog\/advertising-on-instagram\/\"><span style=\"font-weight: 400;\">Instagram advertising<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram ads give business owners an opportunity to find and reach the right audience on the platform without wasting much time. As a result, Instagram ads is a great way to <\/span><a href=\"https:\/\/www.shopbase.com\/blog\/en\/10-techniques-to-promote-your-online-business\/\"><span style=\"font-weight: 400;\">promote your online business<\/span><\/a><span style=\"font-weight: 400;\">. Moreover, running Instagram Story ad campaigns is a great way to create a sense of urgency and encourage interested people to take action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Case in point:<\/span><\/p>\n<div id=\"attachment_8021\" style=\"width: 857px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-8021\" loading=\"lazy\" class=\"wp-image-8021\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/8-1.png\" alt=\"Run Instagram Story Ad Campaigns\" width=\"847\" height=\"504\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/8-1.png 2117w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/8-1-300x178.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/8-1-1024x609.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/8-1-768x457.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/8-1-1536x913.png 1536w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/8-1-2048x1218.png 2048w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><p id=\"caption-attachment-8021\" class=\"wp-caption-text\"><em>Source: Instagram<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">When Grove Collaborative decided to promote its product with Story ads, the company created a series of Instagram Story ads that told viewers about the products and their benefits. As a result, the campaign saw a 25% lower acquisition cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, running Instagram ads requires money, but the payoff is huge as it allows you to beat your competitors and reach your potential customers faster.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram has become an important marketing tool for dropshipping companies that want to market their products, reach their potential customers, and generate revenue. However, Instagram is evolving, so it\u2019s important to keep up with current trends to create content that hooks your audience\u2019s attention. This means the importance of using Instagram Stories and Reels to promote your dropshipping store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is more, Stories and Reels offer a great number of business-specific features that make it easier for companies and customers to make in-app shopping easier. So, wouldn\u2019t it be great if you could promote your dropshipping store with popular content like Stories and Reels?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-8022\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/Hugh_Beaulac.jpg\" alt=\"Hugh_Beaulac\" width=\"187\" height=\"162\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/Hugh_Beaulac.jpg 1145w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/Hugh_Beaulac-300x259.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/Hugh_Beaulac-1024x884.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/Hugh_Beaulac-768x663.jpg 768w\" sizes=\"(max-width: 187px) 100vw, 187px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">This post is brought to you by Hugh Beaulac. &#8211; Content Manager at <\/span><\/i><a href=\"https:\/\/assignu.com\/\"><i><span style=\"font-weight: 400;\">AssignU<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> project and a freelance SMM manager.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The dropshipping business model has become one of the easiest and fastest ways for people to become entrepreneurs without incurring&#8230;<\/p>\n","protected":false},"author":40,"featured_media":8024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4,1],"tags":[464],"gutentor_comment":55,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/8013"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=8013"}],"version-history":[{"count":3,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/8013\/revisions"}],"predecessor-version":[{"id":10310,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/8013\/revisions\/10310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/8024"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=8013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=8013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=8013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}