{"id":7988,"date":"2021-09-19T17:58:44","date_gmt":"2021-09-19T17:58:44","guid":{"rendered":"https:\/\/www.shopbase.com\/blog\/?p=7988"},"modified":"2021-11-25T03:59:30","modified_gmt":"2021-11-25T03:59:30","slug":"halloween-marketing-ideas-ideas","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/en\/halloween-marketing-ideas-ideas.html","title":{"rendered":"7 Last-Minute Halloween Marketing Ideas to Uplift your Sales"},"content":{"rendered":"<p>Major shopping events, like Black Friday, Thanksgiving, Cyber Monday, and Christmas, all follow Halloween. So the spooky season is the perfect time to get ready for the beginning of the end-of-year holiday period, starting with some frighteningly easy Halloween marketing ideas.<\/p>\n<p>Halloween is not only about wicked tricks and scary fun. It also upholds creative marketing campaigns. This year, when people are being creative with their products and marketing to cope up with the downscale economic trends because of the COVID-19 pandemic, it will be interesting to see the creative wave of haunted joy and fun of Halloween.<\/p>\n<p>In order to make the most out of this Halloween season, you must now <a href=\"https:\/\/www.shopbase.com\/blog\/en\/the-holiday-marketing-20-point-checklist-to-prepare-for-your-online-store\/\">start preparing Halloween<\/a> marketing campaigns for your <a href=\"https:\/\/www.shopbase.com\/blog\/en\/what-is-dropshipping\/\">dropshipping business<\/a>. Since Halloween 2021 is just around the corner, we\u2019ve gathered the 07 last-minute Halloween marketing ideas for you to implement and gain scary-good results!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680c9bef80084\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680c9bef80084\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/en\/halloween-marketing-ideas-ideas.html\/#1_%E2%80%93_Add_festive_Halloween_flairs_to_your_storefront\" title=\"1 &#8211; Add festive Halloween flairs to your storefront\">1 &#8211; Add festive Halloween flairs to your storefront<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/en\/halloween-marketing-ideas-ideas.html\/#2_%E2%80%93_Dress_up_your_Halloween_product_packaging\" title=\"2 &#8211; Dress up your Halloween product packaging\">2 &#8211; Dress up your Halloween product packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/en\/halloween-marketing-ideas-ideas.html\/#3_%E2%80%93_Make_your_Halloween_email_marketing_stand_out\" title=\"3 &#8211; Make your Halloween email marketing stand out\">3 &#8211; Make your Halloween email marketing stand out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/en\/halloween-marketing-ideas-ideas.html\/#4_%E2%80%93_Encourage_UGC_through_social_media\" title=\"4 &#8211; Encourage UGC through social media\">4 &#8211; Encourage UGC through social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/en\/halloween-marketing-ideas-ideas.html\/#5_%E2%80%93_Offer_Bundles_using_Cross-sell_Upsell_technique\" title=\"5 &#8211; Offer Bundles using Cross-sell &amp; Upsell technique\">5 &#8211; Offer Bundles using Cross-sell &amp; Upsell technique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/en\/halloween-marketing-ideas-ideas.html\/#6_%E2%80%93_Create_Halloween_time-sensitive_offers\" title=\"6 &#8211; Create Halloween time-sensitive offers\">6 &#8211; Create Halloween time-sensitive offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/en\/halloween-marketing-ideas-ideas.html\/#7_%E2%80%93_Give_creative_Halloween_how-tos_and_DIY_advice\" title=\"7 &#8211; Give creative Halloween how-tos and DIY advice\">7 &#8211; Give creative Halloween how-tos and DIY advice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/en\/halloween-marketing-ideas-ideas.html\/#It%E2%80%99s_your_turn\" title=\"It\u2019s your turn!\">It\u2019s your turn!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Add_festive_Halloween_flairs_to_your_storefront\"><\/span>1 &#8211; Add festive Halloween flairs to your storefront<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Inserting spooky Halloween patterns into your store can put your customers in the mood and show that you\u2019re a fun-loving brand. Yet, it is not recommended to apply a whole new theme, as it can be costly and troublesome to your back-end. To avoid that, consider these Halloween marketing ideas for redesigning your website:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Welcome pop-up<\/b>: When a customer first enters your store, make a pop-up that invites them to get a discount, a freebie, a coupon, or free shipping.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8002 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-1.png\" alt=\"Add festive Halloween flairs to your storefront\" width=\"512\" height=\"364\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-1.png 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-1-300x213.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>Homepage slider<\/b>: Make a Halloween banner and add it to the slider. It is also a good position to promote any promotions, contests, or giveaways for Halloween too because 90% of new visitors will lay eyes on your banner to grasp the first impression about offerings on the store.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-8001 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-2.png\" alt=\"Homepage slider\" width=\"512\" height=\"351\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-2.png 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-2-300x206.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-8000 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-3.png\" alt=\"Homepage slider\" width=\"512\" height=\"320\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-3.png 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-3-300x188.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>Header bar + CTA<\/b>: Instead of the normal \u201cWe offer free shipping on orders from $50\u201d, change it to, for example, \u201cBuy from $50+ to have the Vampire ship your order FREE to your window on Halloween night\u201d.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-7999 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-4.png\" alt=\"Header bar + CTA\" width=\"512\" height=\"242\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-4.png 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-4-300x142.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/template-halloween.onshopbase.com\/\">&gt;&gt; Check out the fully Halloween-themed store on ShopBase here!<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Dress_up_your_Halloween_product_packaging\"><\/span>2 &#8211; Dress up your Halloween product packaging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seasonal packaging is often a hit with consumers and Halloween is no exception. This spooky time of the year allows you to play with colors and textures in cool and creative ways.&nbsp;<\/p>\n<p>Even if your products themselves may not have anything to do with Halloween \u2014 you can always change up your packaging to be festive. It will create a buzz around everyday products, whilst potentially reaching new consumer groups and tapping into impulsive consumer purchasing behaviors.&nbsp;<\/p>\n<p>Our Halloween product packaging recommendations:&nbsp;<\/p>\n<ul>\n<li><b>Use spooky symbols and characters to spice up current packaging<\/b>.<\/li>\n<li aria-level=\"1\"><b>Incorporate traditional black and orange Halloween colors.<\/b><\/li>\n<li aria-level=\"1\"><b>Incorporate packaging that reflects current costume trends<\/b>: For example, this year, the top children\u2019s costume is a superhero according to surveys. So, if you have an apparel product aimed at kids, incorporating superhero motifs into your packaging could allow you to score big with kids.<\/li>\n<\/ul>\n<p><b>Create packaging that can double as a Halloween decoration<\/b>: For example, a Halloween-themed Fanta box can be transformed into a jack o\u2019lantern when it\u2019s emptied. Placing a flashlight or night light inside the box turns it into a fun Halloween decoration \u2014 a hit with both kids and adults.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-7998 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-5.png\" alt=\"Dress up your Halloween product packaging\" width=\"512\" height=\"307\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-5.png 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-5-300x180.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Make_your_Halloween_email_marketing_stand_out\"><\/span>3 &#8211; Make your Halloween email marketing stand out<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People hate promotional emails, but not on holidays season because promotion emails coming during the holidays bring discounts, freebies, free shipping, and very good deals that they\u2019ve been waiting the whole year to spend 2\/3 of their annual shopping budget on.<\/p>\n<p>If your store doesn\u2019t sell horror movie memorabilia, costumes, or candy, it might seem like Halloween isn\u2019t a natural fit. But that\u2019s not the case at all. There are creative ways for brands of all stripes to get in on the holiday fun and cater to people who want to enjoy Halloween regardless of how different it looks every year.&nbsp;<\/p>\n<p>Here\u2019s what you can do to create scary good Halloween email marketing (and few good examples):<b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Use an appealing subject line<\/b><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-7997 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-6.png\" alt=\"Use an appealing subject line\" width=\"347\" height=\"512\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-6.png 347w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-6-203x300.png 203w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/p>\n<ul>\n<li style=\"text-align: left;\" aria-level=\"1\"><b>Use Halloween-related wit and humor to make your customers smile<\/b><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-7996 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-7.png\" alt=\"Use Halloween-related wit and humor to make your customers smile\" width=\"291\" height=\"512\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-7.png 291w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-7-171x300.png 171w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>Include Halloween-themed product recommendations if possible<\/b><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-7995 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-8.png\" alt=\"Include Halloween-themed product recommendations if possible\" width=\"241\" height=\"512\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-8.png 241w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-8-141x300.png 141w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>Add a Halloween touch to discount codes<\/b><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-7994 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-9.png\" alt=\"Add a Halloween touch to discount codes\" width=\"341\" height=\"512\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-9.png 341w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-9-200x300.png 200w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>Implement Halloween-style fonts and colors<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-7993 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-10.png\" alt=\"Implement Halloween-style fonts and colors\" width=\"458\" height=\"512\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-10.png 458w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-10-268x300.png 268w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Encourage_UGC_through_social_media\"><\/span>4 &#8211; Encourage UGC through social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, many consumers don\u2019t always believe what brands are saying through their advertisements and rely more heavily on referrals from friends, family, or trusted Internet personalities for the \u201ctruth\u201d. That is why user-generated contents work &#8211; because of the authenticity of the post.<\/p>\n<p>You can amp up your UGC strategy with these Halloween marketing ideas to build up the hype among your target audience and also help generate traffic to your site:&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Submissions<\/b><\/li>\n<\/ul>\n<p>Submission contests that require participants to submit a video, photo, or text-based entry are extremely popular at this time of year. Some favorites for Halloween-themed submission contests include before and after decoration photos, costume voting contests, and spooky videos.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Points-for-actions<\/b><\/li>\n<\/ul>\n<p>Basically, you give entrants extra chances to win in exchange for completing actions, such as sharing the contest with others, following your Instagram profile, or visiting your website. Points-for-actions contests, by design, are the most likely contest format to go viral organically.<\/p>\n<p>You could have participants earn points for voting on Halloween costumes, video submissions, decorations, or simply by encouraging their friends to enter, too.<b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Instant win<\/b><\/li>\n<\/ul>\n<p>This type of content allows you to distribute prizes or unique coupon codes to winners immediately after they enter. The coupon may be for purchasing a new Halloween-inspired product line, a branded costume, a bag of candy, or any number of incentives that grab your audience\u2019s attention.<\/p>\n<p>ShopBase\u2019s Sitekit offers <b>Smart Bar<\/b> and <b>Popup<\/b>, which are two powerful features helping you increase the conversion rate of visitors to customers:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Smartbar<\/strong>: With this, you can display the title bar to inform holiday-only promotions, offers, newly launched products, or suggest email subscriptions.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8003 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-15.png\" alt=\"Smart Bar allows you to create different kinds of header bars on your website\" width=\"512\" height=\"233\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-15.png 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-15-300x137.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Smart Bar allows you to create different kinds of header bars on your website<\/em><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Popup<\/strong>: It helps encourage users to take different actions on your website.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-7992 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-11.png\" alt=\"Popup\" width=\"512\" height=\"303\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-11.png 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-11-300x178.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Win Wheel is a Popup feature that the Sitekit app offers to collect emails from customers who have visited your store.<\/em><\/p>\n<p><a href=\"https:\/\/accounts.shopbase.com\/sign-up\/?utm_source=cs&amp;utm_medium=sbblog&amp;utm_campaign=halloween-ideas\">&gt;&gt; Apply these Halloween marketing ideas to your store with ShopBase&nbsp; now<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Offer_Bundles_using_Cross-sell_Upsell_technique\"><\/span>5 &#8211; Offer Bundles using Cross-sell &amp; Upsell technique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Halloween is one of the finest times to upsell and cross-sell. If clients are buying from your store, they don\u2019t buy just one piece of decoration or costume. They need a full matching set.<\/p>\n<p>You can help them out by preparing special promo bundles and offering them at a discount. Providing more relevant goods at a lower price will save money and time for your clients and help you to sell more.<\/p>\n<p>It is also recommended for online stores to get a little more creative by offering a free <a href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides\/\">gift or incentive that is appropriate<\/a> during Halloween. Find a low-cost freebie item that\u2019s mini-sized and light to ship with every Halloween order\u2013 such as trick-or-treat bags. These delighters will help you convert reluctant shoppers and make regular shoppers feel a little special.<\/p>\n<p>ShopBase\u2019s <a href=\"https:\/\/help.shopbase.com\/en\/article\/understand-boost-upsell-app-1xvbu8w\/\">Boost Upsell<\/a> allows sellers to apply Bundles by displaying products groups related to the main product just below the Add to cart button on the product page. There are also other forms of Cross-sell on ShopBase for you to take all advantage of, such as Quality Discounts and Product Widgets.&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-7991 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-12.png\" alt=\"Offer Bundles using Cross-sell &amp; Upsell technique\" width=\"512\" height=\"278\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-12.png 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-12-300x163.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><a href=\"https:\/\/accounts.shopbase.com\/sign-up\/?utm_source=cs&amp;utm_medium=sbblog&amp;utm_campaign=halloween-marketingideas\">&gt;&gt; Try Upselling and Cross-selling on ShopBase for FREE today<\/a><\/p>\n<p>Read more: <a href=\"https:\/\/www.shopbase.com\/blog\/en\/upselling-and-cross-selling-strategies\/\">Shoot up your sales with these Upselling and Cross-selling strategies<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Create_Halloween_time-sensitive_offers\"><\/span>6 &#8211; Create Halloween time-sensitive offers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Flash sales and time-limited offers are suitable for nudging people. When visitors see a deal that will end soon, they experience the fear of missing out (FOMO), which drives them towards the purchase. The closer it gets to the holiday, the more urgent your deals need to be since people will finish their preparatory shopping when the holiday ends.<\/p>\n<p>Using flash deals with urging messages like:<\/p>\n<ul>\n<li aria-level=\"1\">\u2018Limited for Today only\u2019<\/li>\n<li aria-level=\"1\">\u2018Discounts valid until Midnight\u2019<\/li>\n<li aria-level=\"1\">\u2018Deals vanish in 1 hour\u2019&nbsp;<\/li>\n<li aria-level=\"1\">\u20181-hour ghost discounts<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8004 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-16.png\" alt=\"Create Halloween time-sensitive offers\" width=\"400\" height=\"300\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-16.png 400w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-16-300x225.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>You can also make people crave more by issuing a daily countdown flash sale for two weeks before Halloween. You may spice it up more by showing what products will be on discount sale tomorrow, but not reveal the discount amount. In these cases, if a person doesn\u2019t like the offers today but finds an interesting product to be on sale the next day, he\/she will come back.<\/p>\n<p>ShopBase\u2019s <a href=\"https:\/\/help.shopbase.com\/en\/article\/use-countdown-tools-feature-by-boost-convert-xcal7k\/?_ga=2.88907422.427323657.1631822442-630038226.1629960691\">Countdown Tools<\/a> can be used to motivate customers to purchase before products run out of stock or promotions expire, by adding product countdown &amp; timer countdown.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-7990 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-13.png\" alt=\"Instill urgency in the upsell offer with ShopBase\u2019s feature for free\" width=\"512\" height=\"253\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-13.png 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-13-300x148.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Instill urgency in the upsell offer with ShopBase\u2019s feature for free<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Give_creative_Halloween_how-tos_and_DIY_advice\"><\/span>7 &#8211; Give creative Halloween how-tos and DIY advice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your business can\u2019t afford any freebies, discounts, free shipping, or other costly promotions, a safe option could be handing customers useful Halloween content. It can be anything relevant to your target audience \u2013 ideas, tips, advice, or some other information within your area of expertise.<\/p>\n<p>British retailer ASDA takes it one step further and even has a website section dedicated entirely to Halloween ideas, decoration tips, games, recipes, and goods. Such a comprehensive campaign means that customers are more likely to associate ASDA with Halloween in the coming years.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-7989 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-14.png\" alt=\"Give creative Halloween how-tos and DIY advice\" width=\"512\" height=\"278\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-14.png 512w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/09\/halloween-marketing-ideas-14-300x163.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"It%E2%80%99s_your_turn\"><\/span>It\u2019s your turn!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Remember, Halloween is not exciting for buyers unless you make it for them. The more exciting Halloween marketing ideas you create, the more sales you can expect.<\/p>\n<p>So do put an extra effort into crafting ideas and launching campaigns that people will love to take on. And use most of the unique Halloween marketing ideas you just learned here, to make the most out of all the visitors you will get during Halloween.<\/p>\n<p style=\"text-align: center;\"><strong><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #3892ff; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/accounts.shopbase.com\/sign-up\/?utm_source=cs&amp;utm_medium=sbblog&amp;utm_campaign=halloween-ideas\">Skyrocket the 2021 holiday sales season with ShopBase<\/a><\/strong><\/p>\n<p>Read more:&nbsp;<\/p>\n<p><a href=\"https:\/\/www.shopbase.com\/blog\/en\/halloween-dropshipping-product\/\">&gt;&gt; Halloween Dropshipping: Best Products to Sell in 2021&nbsp;<\/a><\/p>\n<p><a href=\"https:\/\/www.shopbase.com\/blog\/en\/drive-traffic-and-increase-conversion-rates\/\">&gt;&gt; 40+ killer tactics to drive traffic and increase conversion rates this holiday<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Major shopping events, like Black Friday, Thanksgiving, Cyber Monday, and Christmas, all follow Halloween. So the spooky season is the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[411,2,478,1],"tags":[464],"gutentor_comment":59,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/7988"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=7988"}],"version-history":[{"count":7,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/7988\/revisions"}],"predecessor-version":[{"id":10307,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/7988\/revisions\/10307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/8005"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=7988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=7988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=7988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}