<\/span><\/h3>\nWith more than 2.60 billion monthly active users on Facebook, some of your potential customers are definitely using the platform.<\/p>\n
When you combine an enormous user base, incredible targeting options, and a variety of ads objectives, it becomes clear why Facebook ads are truly a powerful tool for eCommerce marketing.<\/p>\n
![\"Facebook](\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/07\/common-dropshipping-mistakes-with-facebook-ads.png\")
Rad\u2019s Black Friday ad image<\/p>\n
![\"Facebook](\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/07\/prepare-for-black-friday-season.png\")
L\u2019occitane\u2019s Facebook ad includes a collection of their products with exclusive holiday discounts<\/p>\n
But spending more doesn\u2019t always equate to earning more. Many store owners have experienced the same common dropshipping mistakes – specifically with Facebook ads – at the beginning of their business, like:<\/p>\n
Not investing in audience research upfront<\/strong><\/p>\nFacebook is home to a diverse audience and, depending on what you\u2019re selling, your audience could be bigger, smaller, or even completely different from the one you set out to target. If you choose an audience that\u2019s not relevant enough to your ads, you\u2019ll waste some of your vital Facebook budgets on reaching the wrong people.<\/p>\n
Do some exploring. See what you learn about the interests that make your customers unique compared to the masses. You can follow a few key questions:<\/p>\n
\n- Where do they live?<\/li>\n
- What events do they attend?<\/li>\n
- What websites do they frequent?<\/li>\n
- What books\/magazines\/newspapers does your ideal customer read?<\/li>\n
- What influencers or celebrities in your niche would they follow?<\/li>\n
- What competitors are they already buying from?<\/li>\n<\/ul>\n
Targeting too broad or too narrow audience<\/strong><\/p>\nYou may think that everyone is your potential client, but this is not true. There\u2019s no point advertising cute plush toys to middle-aged men, for example.<\/p>\n
Generally, if your audience is too big, try narrowing it with interests that your main audience \u201cmust also match for\u201d. If it\u2019s too small, try adding interests to create a larger pool of users until you find your ideal spot.<\/p>\n
To avoid this crucial mistake, you need to follow the next tips:<\/p>\n
\n- Use Facebook Audience Insights to learn more about your target audience (geography, gender, age, purchasing behavior, etc.)<\/li>\n
- Try to put yourself in your customers\u2019 shoes and determine their interests<\/li>\n
- Exclude countries your suppliers don\u2019t deliver to<\/li>\n
- Choose and set up the same language as your website\u2019s language<\/li>\n<\/ul>\n
Setting up an inadequate ads budget<\/strong><\/p>\nIf your Facebook ads campaign budget is too low (less than $10 per ad set), it won\u2019t be possible for you to cover your whole audience. It means that not all potential customers will see your ad. However, if your daily budget is too high (more than $100 per ad set), you will just waste your money.<\/p>\n
![\"Setting](\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/07\/set-up-ads-budget-in-holiday-season.png\")
<\/p>\n
You have to remember that your ads are competing against other ads and yours has to stand out from the crowd. This is only possible if you set a reasonable daily budget that will allow you to reach your target audience.<\/p>\n
Not doing the split testing<\/strong><\/p>\nEven if your ads bring you sales and clients, you can experiment with different campaign elements such as headlines, images, image texts, or call-to-actions to find out what works best. This tactic is called split testing.<\/p>\n
As a rule, marketing specialists transform only one element of the ad to see how people respond to the changes. For example, you can test two completely identical ads except one of them has a different image text. But when you test ads with two or more different elements, it\u2019s hard to tell which of the elements makes the difference.<\/p>\n
![\"Not](\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/07\/facebook-ads-split-testing.png\")
<\/p>\n