{"id":3972,"date":"2020-12-10T10:43:09","date_gmt":"2020-12-10T10:43:09","guid":{"rendered":"https:\/\/www.shopbase.com\/blog\/?p=3972"},"modified":"2022-02-11T08:31:27","modified_gmt":"2022-02-11T08:31:27","slug":"tiktok-ads-dropshipping","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html","title":{"rendered":"Skyrocket your dropshipping sales with TikTok ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Gone are the days in ecommerce where you can bring customers easily to your <a href=\"https:\/\/www.bloggersideas.com\/shopbase-review\/?utm_source=cs&amp;utm_medium=beeketing\">dropshipping websites<\/a> via Facebook or Google ads for pennies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, the game has changed. With more than <\/span><a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/#:~:text=TikTok%20is%20available%20in%20over,world%20(monthly%20active%20users).\"><span style=\"font-weight: 400;\">800 million<\/span><\/a><span style=\"font-weight: 400;\"> active users worldwide, TikTok is emerging as the next hot place for ecommerce business owners and advertisers to expand some serious efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are struggling with Facebook ad accounts disabled and your sales hitting an all-time low, you should take a crack with TikTok ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before getting started, let\u2019s take a look at what is outlined in this post.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5 data-backed reasons why you should advertise on TikTok<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4 types of TikTok ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3 simple steps to create TikTok ads that run well<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now. Let\u2019s dive in.<\/span><\/p>\n<p><a href=\"https:\/\/www.shopbase.com\/?utm_source=cs&amp;utm_medium=blog&amp;utm_campaign=tiktok-ads\"><span style=\"font-weight: 400;\">&gt;&gt; Create your own dropshipping store with ShopBase, and run TikTok ads to advertise it right away!<\/span><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680c9c9d59c1b\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680c9c9d59c1b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#5_data-backed_reasons_why_you_should_get_your_TikTok_ads_up_and_running\" title=\"5 data-backed reasons why you should get your TikTok ads up and running\">5 data-backed reasons why you should get your TikTok ads up and running<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#1_Diverse_audience_on_TikTok\" title=\"1. Diverse audience on TikTok\">1. Diverse audience on TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#2_Tiktok_ads_video_is_so_compelling\" title=\"2. Tiktok ads video is so compelling\">2. Tiktok ads video is so compelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#3_TikTok_ads_spending_is_lower_than_Facebook_ads\" title=\"3. TikTok ads spending is lower than Facebook ads\">3. TikTok ads spending is lower than Facebook ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#4_TikTok_ads_help_improve_brand_awareness\" title=\"4. TikTok ads help improve brand awareness\">4. TikTok ads help improve brand awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#5_TikTok_is_great_for_influencer_marketing\" title=\"5. TikTok is great for influencer marketing\">5. TikTok is great for influencer marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#Types_of_TikTok_ads\" title=\"Types of TikTok ads\">Types of TikTok ads<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#1_In-feed_video\" title=\"1. In-feed video\">1. In-feed video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#2_Brand_takeover\" title=\"2. Brand takeover\">2. Brand takeover<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#3_Hashtag_challenge\" title=\"3. Hashtag challenge\">3. Hashtag challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#4_Branded_AR_contenteffects\" title=\"4. Branded AR content\/effects\">4. Branded AR content\/effects<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#How_to_create_your_TikTok_ads\" title=\"How to create your TikTok ads\">How to create your TikTok ads<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#1_Set_up_a_TikTok_ad_campaign\" title=\"1. Set up a TikTok ad campaign\">1. Set up a TikTok ad campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#2_Set_up_an_ad_group\" title=\"2. Set up an ad group\">2. Set up an ad group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#3_Set_up_a_TikTok_ad\" title=\"3. Set up a TikTok ad\">3. Set up a TikTok ad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.shopbase.com\/blog\/en\/tiktok-ads-dropshipping.html\/#Now_it%E2%80%99s_your_turn\" title=\"Now it\u2019s your turn\">Now it\u2019s your turn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_data-backed_reasons_why_you_should_get_your_TikTok_ads_up_and_running\"><\/span><b>5 data-backed reasons why you should get your TikTok ads up and running<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Diverse_audience_on_TikTok\"><\/span><b>1. Diverse audience on TikTok<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u2018Most of the content creators on TikTok are genZ.\u2019<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Everyone, even who isn\u2019t a TikTok user, knows it. It\u2019s ok because that statement is true.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But I bet everyone also thinks <\/span><i><span style=\"font-weight: 400;\">\u2018Most of the users on TikTok are aged 16 to 24\u2019<\/span><\/i><span style=\"font-weight: 400;\">. Actually, that isn\u2019t true.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While <\/span><a href=\"https:\/\/www.omnicoreagency.com\/tiktok-statistics\/#:~:text=TikTok%20Demographics,spent%20using%20TikTok%20in%202019.\"><span style=\"font-weight: 400;\">41%<\/span><\/a><span style=\"font-weight: 400;\"> of TikTok users fall into that age range, 59% of the others are the GenX, Millennial, and even Baby boomer generations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does that mean? It means there is still room for you to sell your products on this platform, even if your target audience is not aged from 16 to 24.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3974 size-large\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-1024x682.jpg\" alt=\"old people using TikTok - how to create TikTok ads for dropshipping sellers\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-1024x682.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-300x200.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-768x512.jpg 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-272x182.jpg 272w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">A large number of grannies are interested in TikTok (<\/span><a href=\"https:\/\/nypost.com\/2019\/12\/18\/meet-the-famous-boomers-and-grannies-of-tiktok\/\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Tiktok_ads_video_is_so_compelling\"><\/span>2. Tiktok ads video is so compelling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For the past few years, ecommerce and social media have become more entwined, as social platforms like Facebook, Instagram, Pinterest, and now TikTok try to turn them into shopping destinations for a so-called seamless shopping experience thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re an active user of TikTok, you might recognize that most of the ads you see on TikTok are for ecommerce and streaming services. My close friend, Haley, a millennial, also views ads on TikTok for products in line with her generation\u2019s lifestyle. \u201cWhat I usually see on TikTok includes accessories, clothing ads, and especially baby things ads as I just got my kid last year.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She ends up shopping a lot via TikTok because, as she said, \u201cAdvertising videos on TikTok are so crazy: entertaining, emotion-evoking, and compelling. I can\u2019t even say no to them.&#8221;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_TikTok_ads_spending_is_lower_than_Facebook_ads\"><\/span><b>3. TikTok ads spending is lower than Facebook ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To compare the advertising cost of Facebook ads to that of TikTok ads, <\/span><a href=\"https:\/\/jungletopp.com\/\"><span style=\"font-weight: 400;\">Jungletopp<\/span><\/a><span style=\"font-weight: 400;\"> conducted an experiment in which they spent about $20K on TikTok ads and $31K on Facebook ads and then analyzed the results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the experiment, TikTok is the clear winner when comparing impressions. The number of impressions generated by TikTok ads was over 11 million, compared to just above 4 million by Facebook ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can see a similar pattern in clicks. Many more clicks were generated by TikTok ads than Facebook ads, with over 100,000 and just under 70,000 respectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, TikTok ads failed in the CTR battle, much of which can be attributed to a much smaller audience. All of the ads were running within the US only.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3976 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/3-2.png\" alt=\"comparison between tiktok ads costs vs. facebook ads costs - How to create tiktok ads for dropshipping sellers\" width=\"730\" height=\"733\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/3-2.png 730w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/3-2-150x150.png 150w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/3-2-300x300.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/jungletopp.com\/tiktok-ads-vs-facebook-ads\/?utm_campaign=Submission&amp;utm_medium=Community&amp;utm_source=GrowthHackers.com\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_TikTok_ads_help_improve_brand_awareness\"><\/span><b>4. TikTok ads help improve brand awareness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even though the experimented TikTok ads resulted in a lower CTR, it did help improve brand awareness, which can help sales flourish and the business grow sustainably in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take Princess Polly as an example.<\/span><\/p>\n<p><a href=\"https:\/\/us.princesspolly.com\/?currency=VND\"><span style=\"font-weight: 400;\">Princess Polly<\/span><\/a><span style=\"font-weight: 400;\">, an online fashion retailer from Australia, was looking to drive new audiences to purchase their stuff online. Then they decided to run a discount code campaign using auction ads on TikTok, aiming to promote their brand to a wider audience, drive more web traffic to its ecommerce site, and generate more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\/64\"><span style=\"font-weight: 400;\">result<\/span><\/a><span style=\"font-weight: 400;\"> is that it was one of the best discount code campaigns they\u2019ve ever run. It generated over 9 million impressions, a 1.05% click-through rate, and an impressive 15X return on ad spend.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3991 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_1-1.png\" alt=\"Princess Polly TikTok ads\" width=\"882\" height=\"854\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_1-1.png 882w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_1-1-300x290.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot_1-1-768x744.png 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_TikTok_is_great_for_influencer_marketing\"><\/span><b>5. TikTok is great for <a href=\"https:\/\/brandsgateway.com\/blog\/how-to-leverage-influencer-marketing-for-your-dropshipping-store\/\">influencer marketing<\/a><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Partnering with TikTok influencers is the right way to go if you want to market your brand effectively. That approach allows you to promote your brand via appealing content that has the highest potential reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike on Instagram, where influencers share the heavy-editing, professional versions of content, those on TikTok tend to share the raw content that isn\u2019t filtered too much. This difference makes the ad viewers feel less targeted and more likely to buy the stuff that is being promoted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, not all influencers on TikTok are celebrities. They are just TikTok users from the get-go, then become popular because of the unique, quality content they self-create. As a result, those overnight influencers don\u2019t ask you to pay as much as celebrities often do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1166117\/countries-highest-tiktok-influencer-distribution\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, the number of TikTok influencers all around the world reached 3.1 million, of which 393K are based in the US, accounting for 12.71%. This means that you can easily find an influencer to promote your brand to the right target audience at reasonable costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for an influencer, you can use this tool <\/span><a href=\"https:\/\/influencers.heepsy.com\/tiktok-influencers\/?gclid=Cj0KCQiA5bz-BRD-ARIsABjT4ni_NlHhmmtolIZSgXlc0qPJB9ChDferAnkwaqkgyEPTABKWkk3y2wgaAvA9EALw_wcB\"><span style=\"font-weight: 400;\">Heepsy<\/span><\/a><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3977 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/4-1.png\" alt=\"tiktok influencers - How to create tiktok ads for dropshipping sellers\" width=\"989\" height=\"681\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/4-1.png 989w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/4-1-300x207.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/4-1-768x529.png 768w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Leading countries with the highest share of TikTok influencer accounts worldwide<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">as of Feb 2020.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_TikTok_ads\"><\/span><b>Types of TikTok ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To market your products on TikTok, you have 4 different types of ad options. Consider which one works best with your brand before opting for any of them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_In-feed_video\"><\/span><b>1. In-feed video<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Those in-feed video ads will show up among the native fees feed of TikTok users on the \u201cFor You\u201d page.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/PQh6Rik2A5M\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\/146\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Brand_takeover\"><\/span><b>2. Brand takeover<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These brand takeover video ads will show up on the whole screen of TikTok for a few seconds, then turn into an in-feed video ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/66GY3CSJ9Uk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\/77\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Hashtag_challenge\"><\/span><b>3. Hashtag challenge<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These hashtag challenge video ads will show up in the Discovery section of the app, aiming to motivate users to accept the challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no value for you in creating a hashtag challenge that goes viral if no one associates it with your brand. Therefore, you should add your brand name in the hashtag itself, but that\u2019s not the best way to go. Instead, you can choose to create a challenge where TikTok users either use your products as a prop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful hashtag challenges by product category:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bag: #7SEVENMOOD by <\/span><a href=\"https:\/\/www.seven.eu\/it_en\/\"><span style=\"font-weight: 400;\">Seven<\/span><\/a><span style=\"font-weight: 400;\">, an Italy-based backpack brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shoes: #ConverseAllStar by <\/span><a href=\"https:\/\/www.converse.com\/us\"><span style=\"font-weight: 400;\">Converse<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clothing:\u00a0 #InMyDenim by <\/span><a href=\"https:\/\/www.guess.com\/us\"><span style=\"font-weight: 400;\">Guess<\/span><\/a><span style=\"font-weight: 400;\">, a US-based clothing brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Home furnishing:\u00a0 #Snoozzzapalooza by <\/span><a href=\"https:\/\/international.simmons.com\/\"><span style=\"font-weight: 400;\">Simmons<\/span><\/a><span style=\"font-weight: 400;\">, a mattress brand.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3990 size-large\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/upload_6d51fa44eab2aadecde713d5c627ef34-1-1024x429.png\" alt=\"TikTok ads\" width=\"1024\" height=\"429\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/upload_6d51fa44eab2aadecde713d5c627ef34-1-1024x429.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/upload_6d51fa44eab2aadecde713d5c627ef34-1-300x126.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/upload_6d51fa44eab2aadecde713d5c627ef34-1-768x322.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/upload_6d51fa44eab2aadecde713d5c627ef34-1.png 1982w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\/7\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Branded_AR_contenteffects\"><\/span><b>4. Branded AR content\/effects<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These branded AR content will appear as different forms of stickers, lenses, and others for TikTok users to use in their videos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Z6VxKu8Wz_E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\/44\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It would be best if you chose the ad type based on your business conditions. After figuring out which one to go for, let\u2019s learn how to create a TikTok ad in the next section.\u00a0<\/span><\/p>\n<p><!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com --><\/p>\n<p><script type=\"text\/javascript\" src=\"https:\/\/a.omappapi.com\/app\/js\/api.min.js\" data-campaign=\"babphpguvis28ayp3adk\" data-user=\"112688\" async><\/script><br \/>\n<!-- \/ https:\/\/optinmonster.com --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_your_TikTok_ads\"><\/span><b>How to create your TikTok ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok ads manager structures ads into 2 different parts: campaigns, ad groups, and ads, in which setting up a campaign is the first step to take.<\/span><\/p>\n<p>? Briefly, to create Tiktok ads for your dropshipping business, you need to take the three following steps:<\/p>\n<p><strong>Step 1<\/strong>. Create a Tiktok ad campaign. In this step, you need to set your goal, name, and budget for your ad campaign.<\/p>\n<p><strong>Step 2<\/strong>. Set up an ad group. In this step, you need to set the placement, details, creative type, targeting, budget, duration, and goals, bidding threshold of your ad.<\/p>\n<p><strong>Step 3<\/strong>. Create a Tiktok ad. Upload your creative video on the platform to finish this step.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"1_Set_up_a_TikTok_ad_campaign\"><\/span><b>1. Set up a TikTok ad campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To create a campaign on TikTok, you need to set your ad objectives, campaign name, and budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you log into the TikTok ads manager, click on the campaign button at the top center of the page. Then, click create to get started.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3979 size-large\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5-1-1024x398.png\" alt=\"how to create tiktok ads for dropshipping sellers\" width=\"1024\" height=\"398\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5-1-1024x398.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5-1-300x116.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5-1-768x298.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5-1.png 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9535\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<ul>\n<li><strong><em>Set your goal<\/em><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are 5 goals for you to pick: traffic, conversions, app installs, catalog sales, and video views.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before picking any of them, you should carefully consider what your business goals are. If you want to drive traffic to your dropshipping store, select the traffic objective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you want to generate sales directly from TikTok ads, click conversions.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><strong>Set up campaign name and budget<\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The campaign name to set is up to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign budget is the specific amount of money that you are willing to spend on that campaign. It means that your campaign will stop running when it hits the budget you set.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign budget isn\u2019t necessarily fixed. To help you allocate your budget better, you can keep track of your ad performance and edit the budget when needed.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3981 size-large\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/6-1-1024x361.png\" alt=\"how to create tiktok ads for dropshipping sellers\" width=\"1024\" height=\"361\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/6-1-1024x361.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/6-1-300x106.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/6-1-768x271.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/6-1.png 1379w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9535\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Set_up_an_ad_group\"><\/span><b>2. Set up an ad group<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After creating your campaign successfully, move on to the ad group setup. At the ad group level, you need to define your ad placements, ad details, target audience, budget, schedule, bidding method, and delivery type.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create up to 999 ad groups per campaign.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><strong>Ad placements<\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Automatic placement: the TikTok system will use a smart calculation to give you the best combination of ad placements possible across its app portfolio. The TikTok ad team highly recommends this option because you can save time from fine-tuning your ad placements for focusing on your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select placement: This option allows you to choose where your ad is going to appear manually. Even though there are plenty of options, if you are primarily targeting TikTok users, you should opt for TikTok only.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3982 size-large\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/7-1024x593.png\" alt=\"how to create tiktok ads for dropshipping sellers\" width=\"1024\" height=\"593\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/7-1024x593.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/7-300x174.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/7-768x445.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/7.png 1382w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9585\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><strong>Set ad details<\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the ad details section, you need to set up the following things:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promotion type<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Display name &amp; profile image: highly recommend you to use your brand name and logo for display name and profile image, respectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User comment and video download: if these two features are turned off, your audience will not be able to comment or download your video. So, suggest you turn both on.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3984 size-large\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/8-1024x537.png\" alt=\"how to create tiktok ads for dropshipping sellers\" width=\"1024\" height=\"537\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/8-1024x537.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/8-300x157.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/8-768x403.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/8.png 1142w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9541\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><strong>Set creative type<\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you turn on the automated creative feature, the automated creative optimization will automatically generate combinations of your creative assets (images, videos, and texts) and deliver high-performing combinations to your audience.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3985 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/9.png\" alt=\"Set creative type\" width=\"500\" height=\"106\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/9.png 500w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/9-300x64.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9541\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><strong>Targeting<\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The target section of TikTok ad group allows you to define the target audience for your ads based on the following categories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you already have a portrait of people to target on TikTok, create a custom audience by uploading the IDs of existing TikTok users.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3986 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/10.png\" alt=\"how to create tiktok ads for dropshipping sellers\" width=\"601\" height=\"696\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/10.png 601w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/10-259x300.png 259w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><strong>Set budget, duration, and goals<\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the budget section, you can choose either daily or lifetime. Note that there\u2019s a $20 minimum budget for daily budget and a $20*scheduled days minimum budget for lifetime budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you schedule the 31-day delivery, the minimum budget required is $20*31 days = 620.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3987 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/11.png\" alt=\"how to create tiktok ads for dropshipping sellers\" width=\"864\" height=\"224\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/11.png 864w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/11-300x78.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/11-768x199.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9688\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong><em>Bidding and optimization<\/em><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are 3 types of goal for you to choose:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 &#8211;\u00a0 Conversion =&gt; your ads will be billed as oCPC (optimization cost per click)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 &#8211;\u00a0 Click =&gt; your ads will be billed as CPC (cost per click)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 &#8211; Reach =&gt; your ads will be billed as CPM (cost per mile)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bid: This is where you set how much you are willing to spend per 1,000 impressions (or click, conversion). You can always change your bid based on your demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that there\u2019re 2 types of ad delivery:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0&#8211; Standard (highly recommended): your ad budget will be spent evenly during the scheduled time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0&#8211; <\/span><span style=\"font-weight: 400;\">Accelerate: your ad budget will be spent as quickly as possible.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3988 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/12.png\" alt=\"how to create tiktok ads for dropshipping sellers\" width=\"500\" height=\"310\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/12.png 500w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/12-300x186.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9541\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Set_up_a_TikTok_ad\"><\/span><b>3. Set up a TikTok ad<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After finishing your ad group setting step, move on to ad setup. Note that you can create up to 20 ads per ad group.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><strong>Add creative<\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, we have 2 options to choose: single video or single image. However, if you are targeting the people that are TikTok users, you need to have a video of your own. TikTok currently supports video ads only.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3989 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/13.png\" alt=\"how to create tiktok ads for dropshipping sellers\" width=\"864\" height=\"816\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/13.png 864w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/13-300x283.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/13-768x725.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9525\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">After uploading your video, you need to pick a cover, enter ad name and text. The cover and text will be shown to your audience, so optimize them to get the best ad performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to add call-to-action. Without it, your audience won\u2019t know what to do next, even if your ads are compelling and impressive.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Now_it%E2%80%99s_your_turn\"><\/span><b>Now it\u2019s your turn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Run TikToks wouldn\u2019t be too complicated if you used to run ads on other platforms, like Facebook or Instagram. As you can see, TikTok advertising is really promising, as Facebook ads were several years ago.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t want to be the latecomer, start creating your TikTok ads right now. Surely, your brand is going to get way closer to potential customers worldwide. And above all, your revenue is going to hit a record high.<\/span><\/p>\n<p><a href=\"https:\/\/www.shopbase.com\/?utm_source=cs&amp;utm_medium=blog&amp;utm_campaign=tiktok-ads\"><span style=\"font-weight: 400;\">&gt;&gt; Start making money with your dropshipping store and <\/span><\/a><a href=\"https:\/\/www.shopbase.com\/?utm_source=cs&amp;utm_medium=blog&amp;utm_campaign=tiktok-ads\">TikTok ads today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gone are the days in ecommerce where you can bring customers easily to your dropshipping websites via Facebook or Google&#8230;<\/p>\n","protected":false},"author":23,"featured_media":3996,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[411,2,4,409,1],"tags":[1018,292],"gutentor_comment":158,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/3972"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=3972"}],"version-history":[{"count":30,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/3972\/revisions"}],"predecessor-version":[{"id":10560,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/3972\/revisions\/10560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/3996"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=3972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=3972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=3972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}