{"id":3859,"date":"2020-11-07T14:54:59","date_gmt":"2020-11-07T14:54:59","guid":{"rendered":"https:\/\/www.shopbase.com\/blog\/?p=3859"},"modified":"2021-11-30T07:26:48","modified_gmt":"2021-11-30T07:26:48","slug":"increase-sales-dropshipping-stores-facebook-ads-accounts-disabled","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html","title":{"rendered":"How to increase sales of dropshipping stores if Facebook ads accounts get disabled?"},"content":{"rendered":"<p style=\"text-align: right;\"><em>\u201cEvery time I try to run a campaign for my dropshipping stores, my Facebook ad account is getting disabled. Even though I don\u2019t think I have violated their policies, and I didn\u2019t get any help from Facebook ads support team. <\/em><em>I don\u2019t know what to do right now, the holiday season is right ahead\u201d.<\/em><\/p>\n<p>How many sellers relate to this story? I bet so many.<\/p>\n<p>Recently, Facebook ads account disabled is quite a popular thing to most dropshipping sellers worldwide. As we\u2019ve been too reliant on Facebook ads, or ads in general, now we can do nothing but see our revenue bottom out. Not to mention, many sellers might be thinking of quitting the business just because of that issue.<\/p>\n<p>But you know what. Let us tell you a secret:<\/p>\n<blockquote><p><strong><em>&#8220;Promoting a dropshipping website without spending a buck on ads might be difficult, but it\u2019s not impossible.&#8221;<\/em><\/strong><\/p><\/blockquote>\n<p>Not just that, a sustainable promoting strategy does go a long way in building a long-lasting relationship with your customers, which later results in more quality sales for your dropshipping stores.<\/p>\n<p>Wonder how to do that? This post will give you exactly what you want: 7 effective methods to rocket your sales in a short time without an ad budget, as follows:<br \/>\n<a href=\"#1\">1. Increase sales from Instagram<\/a><\/p>\n<p><a href=\"#2\">2. Utilize lost aversion marketing tactics<\/a><\/p>\n<p><a href=\"#3\">3. Make the most out of up-sell and cross-sell techniques<\/a><\/p>\n<p><a href=\"#4\">4. Run abandoned cart email marketing campaigns<\/a><\/p>\n<p><a href=\"#5\">5. Build a community on social networks<\/a><\/p>\n<p><a href=\"#6\">6. Run referral programs<\/a><\/p>\n<p><a href=\"#7\">7. Run customer loyalty programs<\/a><\/p>\n<p>Now. Let\u2019s explore those things.<\/p>\n<p><a href=\"https:\/\/www.shopbase.com\/?utm_source=cs&amp;utm_medium=blog&amp;utm_campaign=no-ads-budget\">&gt;&gt; No need to spend on Facebook ads, get your stores up and running well with ShopBase now!<\/a><\/p>\n<p>&#8212;<\/p>\n<p><!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com --><\/p>\n<div id=\"om-dmrqgzlw2zm6oj66vnu8-holder\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/a.omappapi.com\/app\/js\/api.min.js\" data-campaign=\"dmrqgzlw2zm6oj66vnu8\" data-user=\"112688\" async><\/script><br \/>\n<!-- \/ https:\/\/optinmonster.com --><\/p>\n<div id=\"om-babphpguvis28ayp3adk-holder\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680ca550bda34\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680ca550bda34\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#1_Increase_sales_of_dropshipping_stores_from_Instagram\" title=\"1. Increase sales of dropshipping stores from Instagram\">1. Increase sales of dropshipping stores from Instagram<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Make_your_Instagram_shoppable\" title=\"\u27a4 Make your Instagram shoppable\">\u27a4 Make your Instagram shoppable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Work_with_KOLsinfluencers\" title=\"\u27a4 Work with KOLs\/influencers\">\u27a4 Work with KOLs\/influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Product_reviews\" title=\"\u27a4 Product reviews\">\u27a4 Product reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Sponsored_postings_and_mentions\" title=\"\u27a4 Sponsored postings and mentions\">\u27a4 Sponsored postings and mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Unboxing_videos\" title=\"\u27a4 Unboxing videos\">\u27a4 Unboxing videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Giveaway_contests\" title=\"\u27a4 Giveaway contests\">\u27a4 Giveaway contests<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#2_Utilize_loss_aversion_marketing_tactics\" title=\"2. Utilize loss aversion marketing tactics\">2. Utilize loss aversion marketing tactics<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Combine_loss_aversion_with_urgency_and_scarcity\" title=\"\u27a4 Combine loss aversion with urgency and scarcity\">\u27a4 Combine loss aversion with urgency and scarcity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Send_abandoned_cart_emails_%E2%80%93_the_best_time_for_loss_aversion\" title=\"\u27a4 Send abandoned cart emails &#8211; the best time for loss aversion\">\u27a4 Send abandoned cart emails &#8211; the best time for loss aversion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#3_Make_the_most_out_of_upsell_and_cross-sell\" title=\"3. Make the most out of upsell and cross-sell\">3. Make the most out of upsell and cross-sell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#4_Run_abandoned_cart_email_marketing_campaigns\" title=\"4. Run abandoned cart email marketing campaigns\">4. Run abandoned cart email marketing campaigns<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Add_social_proof_to_emails\" title=\"\u27a4 Add social proof to emails\">\u27a4 Add social proof to emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Spotlight_a_single_product\" title=\"\u27a4 Spotlight a single product\">\u27a4 Spotlight a single product<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#5_Build_a_community_for_dropshipping_stores_on_social_media\" title=\"5. Build a community for dropshipping stores on social media\">5. Build a community for dropshipping stores on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#6_Run_referral_programs\" title=\"6. Run referral programs\">6. Run referral programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#7_Run_customer_loyalty_programs\" title=\"7. Run customer loyalty programs\">7. Run customer loyalty programs<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Point_programs\" title=\"\u27a4 Point programs\">\u27a4 Point programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Spend_programs\" title=\"\u27a4 Spend programs\">\u27a4 Spend programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#%E2%9E%A4_Tiered_program\" title=\"\u27a4 Tiered program\">\u27a4 Tiered program<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.shopbase.com\/blog\/en\/increase-sales-dropshipping-stores-facebook-ads-accounts-disabled.html\/#Final_thought\" title=\"Final thought\">Final thought<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"1\"><span class=\"ez-toc-section\" id=\"1_Increase_sales_of_dropshipping_stores_from_Instagram\"><\/span>1. Increase sales of dropshipping stores from Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you know that:<\/p>\n<ul>\n<li><a href=\"https:\/\/neilpatel.com\/blog\/bootstrap-instagram-selling\/\">72%<\/a> of Instagrammers feel encouraged to take action after viewing an image<\/li>\n<li><a href=\"https:\/\/www.yotpo.com\/blog\/how-to-sell-on-instagram\/\">38%<\/a> of customers say that they often purchase the stuff they see on Instagram<\/li>\n<\/ul>\n<p>Indeed, Instagram is such a gold mine for you to dig in. We\u2019ll set you up with all the tactics and resources you need to do that. 100% free.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Make_your_Instagram_shoppable\"><\/span>\u27a4 Make your Instagram shoppable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just create your Instagram account, then put the high-quality images of your products up there. But don\u2019t forget to add your dropshipping stores&#8217; link in the Instagram bio.<\/p>\n<p>Let\u2019s see how <a href=\"https:\/\/www.instagram.com\/puravidabracelets\/\">Pura Vida<\/a> did that.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3860 size-large\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-2-1024x616.png\" alt=\"Instagram storefront - How to increase sales of dropshipping stores if Facebook ads accounts get disabled?\" width=\"1024\" height=\"616\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-2-1024x616.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-2-300x181.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-2-768x462.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-2.png 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Pura Vida focuses to bring a seamless shopping experience to their customers, so they design an Instagram gallery having a similar look and feel to their website.<\/p>\n<p>To have an Instagram as perfect as Pura Vida\u2019s, you can use tools like <a href=\"https:\/\/foursixty.com\/\">Foursixty<\/a> and <a href=\"https:\/\/www.curalate.com\/solution\/like2buy\/\">Like2buy<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Work_with_KOLsinfluencers\"><\/span>\u27a4 Work with KOLs\/influencers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You must\u2019ve read quite a bunch of articles about influencer marketing. And we don\u2019t need to prove its effectiveness as it\u2019s too obvious.<\/p>\n<p>However, make it a point to take the 4 following steps before running any influencer marketing campaign:<\/p>\n<p><span style=\"color: #808080;\">Step 1: Set your goal, portrait your target audience, and plan your budget.<\/span><\/p>\n<p><span style=\"color: #808080;\">Step 2: Have an influencer persona.<\/span><\/p>\n<p><span style=\"color: #808080;\">Step 3: [Content is King] \u2013 Create content that works.<\/span><\/p>\n<p><span style=\"color: #808080;\">Step 4: Measure your results.<\/span><\/p>\n<p>Above is just the skeleton of your campaign. If you want it to be complete and effective, view our article for more detailed tips: <a href=\"https:\/\/www.shopbase.com\/blog\/en\/ecommerce-influencer-marketing\/\">An ultimate guide to ecommerce influencer marketing<\/a>. You\u2019ll definitely learn how to start, step-by-step, and utilize different tactics to have a successful partnership with your influencers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Product_reviews\"><\/span>\u27a4 Product reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can write product reviews on your own, and then upload them under other people\u2019s accounts. No one would ever find out that was you who wrote that stuff. But it is not always the way to go.<\/p>\n<p>Instead, you can offer a gift or run a cashback program for those customers who choose to leave a review of your product at your site. It would be even better if they post it on social networks, then your product will get reached out to quite many potential customers up there.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3863 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/2-2.png\" alt=\"product reviews - How to increase sales of dropshipping stores if Facebook ads accounts get disabled?\" width=\"747\" height=\"479\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/2-2.png 747w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/2-2-300x192.png 300w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Sponsored_postings_and_mentions\"><\/span>\u27a4 Sponsored postings and mentions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It goes like this: you pay your influencers to mention your brand or products in their post. Then your brand can reach out to quite a lot of people within their social network, which is large, because, well, they are \u2026 influencers.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3864 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5.5.png\" alt=\"Sponsored postings and mentions - How to increase sales of dropshipping stores if Facebook ads accounts get disabled?\" width=\"651\" height=\"477\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5.5.png 651w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5.5-300x220.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Unboxing_videos\"><\/span>\u27a4 Unboxing videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Indeed, a video of your product getting unpacked and opened up can encourage your customers to buy it.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3865 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5.6.png\" alt=\"unboxing video - How to increase sales of dropshipping stores if Facebook ads accounts get disabled?\" width=\"746\" height=\"477\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5.6.png 746w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5.6-300x192.png 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Giveaway_contests\"><\/span>\u27a4 Giveaway contests<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can run a giveaway program on your social account, and encourage more people to engage with your brand by rewarding them with an irresistible offer\/gift. Ask them to comment, tag friends, and share your post to join the program and earn the chance to get the offer. That way, your post (as well as your brand) can approach quite many people within their social networks.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3866 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5.7.png\" alt=\"giveaway contest - How to increase sales of dropshipping stores if Facebook ads accounts get disabled?\" width=\"651\" height=\"477\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5.7.png 651w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/5.7-300x220.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/p>\n<h2 id=\"2\"><span class=\"ez-toc-section\" id=\"2_Utilize_loss_aversion_marketing_tactics\"><\/span>2. Utilize loss aversion marketing tactics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Loss aversion \u2013 this term might sound strange to many of you? \u2013 Yes. It is.<\/p>\n<p>Loss aversion does sound new, but actually, it is an old tactic that marketers use. And most of the time, it brings incredible results.<\/p>\n<p>\u2018Last-minute deal!!!\u2019<\/p>\n<p>\u2018This is the last chance. Buy now!\u2019<\/p>\n<p>\u2018Hurry up. Sale ends tonight\u2019<\/p>\n<p>These are typical examples of loss aversion marketing. It works based on human\u2019s fundamental features \u2013 they don\u2019t like to lose. They strongly prefer avoiding losses at all costs. They are loss averse.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Combine_loss_aversion_with_urgency_and_scarcity\"><\/span>\u27a4 Combine loss aversion with urgency and scarcity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Urgency and scarcity play directly to our desire to avoid loss. We don\u2019t want to miss out on anything, even when we\u2019d never really want it at first.<br \/>\nTo apply this tactic, you can include <a href=\"https:\/\/apps.shopbase.com\/boost-convert\" target=\"_blank\" rel=\"noopener noreferrer\">a countdown timer<\/a> to each product page. For example:<\/p>\n<p>Or, add a countdown timer and<strong> a countdown cart<\/strong> at the same time. This way, shoppers feel more encouraged to take action immediately.<\/p>\n<p>Limited-time offers like these turn another psychological phenomenon to your advantage and makes it a powerful motivator:<a href=\"https:\/\/sleeknote.com\/blog\/fomo-marketing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"> Fear of Missing Out<\/a>, or FOMO.<br \/>\nIf you want to add a countdown to your dropshipping stores, use <a href=\"https:\/\/apps.shopbase.com\/boost-convert\" target=\"_blank\" rel=\"noopener noreferrer\">Countdown Cart<\/a> for free.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Send_abandoned_cart_emails_%E2%80%93_the_best_time_for_loss_aversion\"><\/span>\u27a4 Send abandoned cart emails &#8211; the best time for loss aversion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a shopper adds an item to their shopping cart, he shows interest in it.<\/p>\n<p>At this point, he has come so close to making a buying decision. But it seems he needs a little encouragement to take the next step.<\/p>\n<p>It\u2019s up to you to give him that uplift. But don\u2019t complicate things. Sometimes you just need to let him know that the offer is coming to an end.<\/p>\n<p>Take a look at this example:<\/p>\n<p>To push the email recipient to take action, Gilt used power words like \u2018expiring soon\u2019 and \u2018too late\u2019 in their email. Those words added urgency and scarcity to the sales.<\/p>\n<h2 id=\"3\"><span class=\"ez-toc-section\" id=\"3_Make_the_most_out_of_upsell_and_cross-sell\"><\/span>3. Make the most out of upsell and cross-sell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Upselling is the act of offering shoppers a more expensive (better) item when they add a product to their cart or reach the checkout page. When upselling products, your goal is to<a href=\"https:\/\/blog.shopbase.com\/how-to-increase-average-order-value-aov\/\" target=\"_blank\" rel=\"noopener noreferrer\"> increase average order value<\/a> (AOV).<\/p>\n<p>When shoppers click a white shell bracelet, you can \u2018upsell\u2019 them to a better bracelet for just $11.26 more. That\u2019s a pure upsell.<\/p>\n<p>Another way to increase AOV is to cross-sell products. It\u2019s merely the act of selling additional, usually complementary products after shoppers add an item to cart. Like this:<\/p>\n<p>Instead of upgrading to a better version of the white shell bracelet, the shopper is now adding other three bracelets to the cart.<\/p>\n<p>Below is a comparison between upselling and cross-selling:<\/p>\n<p>Follow these simple steps to get started with upselling and cross-selling:<\/p>\n<p><span style=\"color: #999999;\">Step 1: Install an upsell app, for example, <a style=\"color: #999999;\" href=\"https:\/\/apps.shopbase.com\/boost-upsell\" target=\"_blank\" rel=\"noopener noreferrer\">Boost Upsell<\/a>.<\/span><\/p>\n<p><span style=\"color: #999999;\">Step 2: Select the best products to upsell or cross-sell.<\/span><\/p>\n<p><span style=\"color: #999999;\">Step 3: A\/B test your offer for 1 or 2 weeks.<\/span><\/p>\n<p><span style=\"color: #999999;\">Step 4: Measure, tweak your tactic, and repeat the process.<\/span><\/p>\n<p>Read this guide to <a href=\"https:\/\/beeketing.com\/blog\/the-definite-guide-to-create-best-upsell-and-cross-sell-offers-that-can-sell-and-convert\/\" target=\"_blank\" rel=\"noopener noreferrer\">create the best upsell and cross-sell offers that can sell and convert<\/a>.<br \/>\n<strong>Tip:<\/strong><br \/>\nA subtle way to upsell and cross-sell is to bundle products. <a href=\"https:\/\/www.dollarshaveclub.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Dollar Shave Club<\/a> is the master of this.<\/p>\n<p>The bundle is both valuable and relevant, which persuades more shoppers to buy. It works for almost anything.<\/p>\n<p>To learn how to bundle products the right way, read <a href=\"https:\/\/beeketing.com\/blog\/product-bundling\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product Bundling: A Cooking Recipe to Make Unrefusable Meals for Your Customers<\/a>. This guide has many golden nuggets that you can put into practice right away.<\/p>\n<h2 id=\"4\"><span class=\"ez-toc-section\" id=\"4_Run_abandoned_cart_email_marketing_campaigns\"><\/span>4. Run abandoned cart email marketing campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not all the shoppers who add a product to their cart will buy immediately. Some of them may click the Add to Cart button and then abandon their cart.<\/p>\n<p>Here is the latest statistic: <a href=\"https:\/\/www.barilliance.com\/cart-abandonment-rate-statistics\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u00be of shoppers<\/a> choose to leave a store without completing the checkout. The highest <a href=\"https:\/\/blog.shopbase.com\/recover-abandoned-carts\/\" target=\"_blank\" rel=\"noopener noreferrer\">abandonment cart<\/a> rate is on mobile phones.<\/p>\n<p>No matter how good your products are, this situation can happen to you all the time. It\u2019s inevitable.<\/p>\n<p>But it doesn\u2019t mean you can\u2019t do anything to save your sales. You have a secret weapon to recover abandoned carts without spending extra money: <a href=\"https:\/\/www.shopbase.com\/blog\/cart-abandoned-email\/?utm_source=cs&amp;utm_medium=bktblog&amp;utm_campaign=abandoned-cart\">abandoned cart emails<\/a>.<\/p>\n<p>It\u2019s that easy.<\/p>\n<p>So, how do you get rolling?<\/p>\n<p>There are a few different ways to send cart abandonment emails. The best way is to install an email automation tool like <a href=\"https:\/\/beeketing.com\/email-automation\" target=\"_blank\" rel=\"noopener noreferrer\">Mailbot<\/a>.<\/p>\n<p>All you need to do is to customize an email template, add a discount to motivate recipients to complete checkout, and save the email. You can even specify the time you want your email to be sent. After that, the email sending process is on autopilot.<\/p>\n<p>Read<a href=\"http:\/\/support.beeketing.com\/support\/solutions\/articles\/6000142718-automation-campaign-cart-abandonment-\" target=\"_blank\" rel=\"noopener noreferrer\"> Mailbot Automation Campaign: Cart Abandonment<\/a> to learn more.<\/p>\n<p>Cool, huh?<\/p>\n<p>Once you master the email creation, try the following to bring your abandoned cart emails to a higher level:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Add_social_proof_to_emails\"><\/span>\u27a4 Add social proof to emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First-time shoppers are easy to leave your dropshipping stores without buying. They\u2019re often careful and take much time to consider before opening their wallets.<\/p>\n<p>This is where social proof can help.<\/p>\n<p>For example, Birchbox shows the star rating and reviews of each product in their abandoned cart email. This way, the brand can build trust with recipients, and so encourage them to complete the order.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Spotlight_a_single_product\"><\/span>\u27a4 Spotlight a single product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If an abandoned cart email includes more than one product, your prospects may not have equal purchasing intent for all of those items.<br \/>\nTo solve this problem, you should focus on re-selling (or spotlighting) a single product. Do as follow:<\/p>\n<ul>\n<li><em>Step 1<\/em>: Choose a best-selling or best-rated product in the cart since it has a high conversion.<\/li>\n<li><em>Step 2<\/em>: Specifically, highlight some of the significant benefits (or unique selling points) of that product.<\/li>\n<li><em>Step 3<\/em>: Write the best copy and add some objectivity like reviews.<\/li>\n<\/ul>\n<p>Here is a comparison between a \u201ctraditional\u201d abandoned cart email (left) and a \u201ccreative\u201d one (right) which applies the spotlight effect.<\/p>\n<h2 id=\"5\"><span class=\"ez-toc-section\" id=\"5_Build_a_community_for_dropshipping_stores_on_social_media\"><\/span>5. Build a community for dropshipping stores on social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social media platforms like Facebook and Twitter are great to do branding. They\u2019re often seen as wonderful places to:<\/p>\n<ul>\n<li>Show photos and videos of cute things (and of yourself, too).<\/li>\n<li>Engage with fans and customers.<\/li>\n<li>Build brand awareness.<\/li>\n<li>Support customers\u2019 problems via direct messages.<\/li>\n<\/ul>\n<p>When it comes to making money from those platforms without running paid ads, it\u2019s a tough task. <em>True? No!<\/em><\/p>\n<p>You can use social media to increase sales, too. <em>How? By building a community of like-minded people on social media.<\/em><\/p>\n<p>Is this a joke? <em>No (again)<\/em>. Social media isn\u2019t directly tied to return on investment (ROI) and driving sales. But it can be and should be your sales-driving machine.<\/p>\n<p><strong>Here\u2019s why:<\/strong><\/p>\n<p>Your social media community is a place where you interact with your followers. It\u2019s different from a business page which aims at marketing. A community brings a feeling of sympathy, intimacy, and togetherness.<\/p>\n<p>Your community can be your customer service page, where you can discuss with fans, offer discounts, run contests, and provide other values.<\/p>\n<p>You can get a lot of user-generated content (UGC) by encouraging followers to share their thoughts about you and your product. Then, use that UGC to build trust with new customers.<\/p>\n<p>Big companies like Gymshark do a good job of <a href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">building their own community<\/a>:<\/p>\n<p>The clothing brand Golden Tote created a Facebook group exclusively for shoppers who have bought from them. This is a smart way to make existing customers feel special and appreciated.<\/p>\n<p>If you\u2019re convinced to start a community, we have some useful tips for you:<\/p>\n<p>Create a social media group on Facebook, or Twitter account, or a Slack community, etc. This group should be dedicated to a specific topic that your potential customers can be involved in.<\/p>\n<p>Have some rules and guidelines for members in the first place. Try to keep the community positive.<br \/>\nCommunicate with members every day. If there is any compliment about your brand\/products, show your gratitude.<\/p>\n<p>Don\u2019t focus on marketing or promotion in the group. Instead, show your help and engagement.<\/p>\n<p><a href=\"https:\/\/www.shopbase.com\/?utm_source=cs&amp;utm_medium=blog&amp;utm_campaign=no-ads-budget\">&gt;&gt;Kickoff your business with ShopBase and start building a community for it right from today!<\/a><\/p>\n<h2 id=\"6\"><span class=\"ez-toc-section\" id=\"6_Run_referral_programs\"><\/span>6. Run referral programs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Word-of-mouth is the <a href=\"https:\/\/www.invespcro.com\/blog\/word-of-mouth-marketing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">most powerful<\/a> marketing tool. Let the data speak for itself:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2015\/digital-formats-are-among-the-most-trusted-advertising-sources-despite-slow-growth.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">83%<\/a> of consumers seek recommendations from family, colleagues, and friends when buying something.<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx?__hstc=124833621.96cca5d627b7cf70d261feed725106b0.1562748576146.1562748576146.1562748576146.1&amp;__hssc=124833621.1.1562748576147&amp;__hsfp=3681473203\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">71%<\/a> of shoppers trust online reviews.<\/li>\n<li><a href=\"https:\/\/www.adweek.com\/digital\/ogilvy-cannes-study-behold-the-power-of-word-of-mouth\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">74%<\/a> of consumers say word-of-mouth has a significant impact on their decision to purchase online.<\/li>\n<\/ul>\n<p>If you are running a dropshipping website and haven\u2019t used word-of-mouth, it\u2019s time for you to give it a shot.<\/p>\n<p>The best practice is to create a referral program with tools like <a href=\"https:\/\/www.referralcandy.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ReferralCandy<\/a>. In other words, you do marketing to existing customers who already buy from you or to people who are willing to work for you.<\/p>\n<p>Take a look at <a href=\"https:\/\/www.amuze.com\/pages\/refer-a-friend\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Amuze<\/a>\u2019s referral program:<\/p>\n<p>There are some reasons why this referral program works so well:<\/p>\n<ul>\n<li>The referral program call to action (CTA) is always shown up in the header. It can\u2019t be missed.<\/li>\n<li>The referral process is simple and to the point. You get a unique referral link to share with others via email, Facebook, or Twitter.<\/li>\n<\/ul>\n<p>Here is another excellent example from <a href=\"https:\/\/www.modcloth.com\/referral-program\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Modcloth<\/a>:<\/p>\n<p>If you want to create a referral program like these big brands, read <a href=\"https:\/\/beeketing.com\/blog\/referral-program-best-practices-for-ecommerce-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">Referral Program Best practices for eCommerce stores<\/a><\/p>\n<h2 id=\"7\"><span class=\"ez-toc-section\" id=\"7_Run_customer_loyalty_programs\"><\/span>7. Run customer loyalty programs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you already have a loyalty program, that\u2019s great. You may know how to get sales from it.<\/p>\n<p>If you don\u2019t have one, it\u2019s OK for right now. Like an old saying, \u201cit\u2019s never too late to do something.\u201d<br \/>\nThe last part of this post will show you how to reward your bought customers using a loyalty program.<\/p>\n<p>But first, let\u2019s start with the WHY &#8211; why you should do it.<\/p>\n<p>Some convincing reasons are:<\/p>\n<p>Marketing to existing customers is much cheaper than finding new ones &#8211; <a href=\"https:\/\/www.business2community.com\/strategy\/6-times-expensive-win-new-customer-retain-existing-one-01483871\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">6 to 7 times<\/a> less expensive.<\/p>\n<p>Existing customers are <a href=\"https:\/\/www.quicksprout.com\/how-to-increase-sales-by-implementing-a-customer-loyalty-program\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">67%<\/a> more likely to spend money than new customers.<\/p>\n<p>For bought customers, all barriers to purchase have already been removed. They know you\u2019re trustworthy and authentic. They know how good your products are and how fast your <a href=\"https:\/\/www.shopbase.com\/blog\/shorten-shipping-time-from-china-to-the-us\/?utm_source=cs&amp;utm_medium=bktblog&amp;utm_campaign=shipping-time\">shipping time<\/a> is.<\/p>\n<p>Now, move to the How. As a owner of dropshipping stores, you can reward your customers in 3 ways:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Point_programs\"><\/span>\u27a4 Point programs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.ecommerceceo.com\/customer-loyalty-programs\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">73%<\/a> of reward programs are point-based. This is the simplest and most common way to inspire customer loyalty. Here is an example from <a href=\"https:\/\/www.columbia.com\/rewardsprogram\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Columbia Sportswear<\/a>.<\/p>\n<p>When customers make an order, you\u2019ll give them a certain amount of points, depending on the size of their purchase. These points are transformed into some types of rewards, like a gift or a discount.<br \/>\nSpend more to earn more points. That\u2019s it!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Spend_programs\"><\/span>\u27a4 Spend programs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In a spend-based loyalty program, you reward customers with a point value for each dollar they\u2019ve spent at your dropshipping stores. It\u2019s easy to understand, create, and maintain.<\/p>\n<p>Many brands prefer to spend programs since they\u2019re ideal for cutting churn rates and increasing transaction amounts.<\/p>\n<p>Look at <a href=\"https:\/\/lunagrill.com\/rewards\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Luna Grill<\/a>\u2019s spend program:<\/p>\n<p>Luna Grill makes their point system clear: Every 1 point for every $1 you spend. Once customers achieve 100 points, they can redeem them for $5 off the next visit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%A4_Tiered_program\"><\/span>\u27a4 Tiered program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A tiered program usually includes three tiers. Each tier comes with different rewards. To reach the next tier, customers must pass the previous one.<\/p>\n<p>A tiered system is, basically, based on levels of loyalty. For example:<\/p>\n<p>Pacifica Beauty clearly illustrates the benefits of each tier. Their tiered program has three levels: Friend Status, Girl Crush, and Bestie. The more points customers have, the more exclusive the rewards they can get.<\/p>\n<p>Another great example comes from SweetLegs. We can guarantee you\u2019ve never seen a tiered program like this: 7 exclusive VIP tiers!<\/p>\n<p><a href=\"https:\/\/sweetlegs.com\/pages\/rewards\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SweetLegs<\/a>\u2019 tiered program allows customers to earn dollars-off rewards that reflect how much they invest in their brand, no matter if they are casual shoppers or their regional distributors.<br \/>\nTo create a loyalty program, you can use tools like <a href=\"https:\/\/smile.io\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Smile.io<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_thought\"><\/span>Final thought<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t get us wrong.<\/p>\n<p>Paid ads are useful to increase sales. Even a lot (possibly).<\/p>\n<p>We use paid ads to promote <a href=\"https:\/\/apps.shopbase.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">our products<\/a>, too.<\/p>\n<p>However, if you want to <strong>2X (or even 5X, 10X) your sales<\/strong> and <strong>build brand awareness<\/strong>, you should think differently.<\/p>\n<p>Paid ads, like Facebook ads, aren\u2019t always a gold miner. Don\u2019t believe it? Look at big brands in your niche. Have they relied solely on ads from the start until now (and to the future)?<\/p>\n<p>You know the answer is <strong>NO<\/strong>.<\/p>\n<p>Don\u2019t just stop at paid ads. You can rocket your sales without a budget.<\/p>\n<p>Try the tactics above, then sit down and watch your sales increase fast. Comment below if you have something to share with us.<\/p>\n<\/div>\n<div id=\"om-babphpguvis28ayp3adk-holder\">\n<p><a href=\"https:\/\/www.shopbase.com\/?utm_source=cs&amp;utm_medium=blog&amp;utm_campaign=no-ads-budget\">&gt;&gt; Create your store with ShopBase and put all the tactics above into practice now!<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEvery time I try to run a campaign for my dropshipping stores, my Facebook ad account is getting disabled. Even&#8230;<\/p>\n","protected":false},"author":23,"featured_media":3903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2,4,409],"tags":[55,50],"gutentor_comment":8,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/3859"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=3859"}],"version-history":[{"count":26,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/3859\/revisions"}],"predecessor-version":[{"id":10559,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/3859\/revisions\/10559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/3903"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=3859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=3859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=3859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}