{"id":2562,"date":"2020-07-31T06:46:30","date_gmt":"2020-07-31T06:46:30","guid":{"rendered":"https:\/\/www.shopbase.com\/blog\/?p=2562"},"modified":"2021-11-22T02:17:09","modified_gmt":"2021-11-22T02:17:09","slug":"holiday-gift-guides","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html","title":{"rendered":"How to Use Gift Guides to Boost Your Holiday Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The holiday season is fast approaching that soon enough decors, parties, and holiday shopping will appear everywhere. It\u2019s projected that holiday shoppers buying from small &amp; medium businesses will have an <\/span><span style=\"font-weight: 400;\">average $888<\/span><span style=\"font-weight: 400;\"> worth of holiday gifts for their family, friends, and co-workers this year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that Santa won\u2019t be the only one getting swamped preparing gifts for his nice list. Many shoppers will also be busy finding the perfect gifts. In fact, <\/span><a href=\"https:\/\/nrf.com\/resources\/retail-library\/2017-retail-holiday-planning-playbook\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">more than 50% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> will begin their holiday research earlier than October.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2622 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/07\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-07-30-lu\u0301c-14.03.37.png\" alt=\"holiday gift purchase planning\" width=\"1011\" height=\"587\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/07\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-07-30-lu\u0301c-14.03.37.png 1011w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/07\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-07-30-lu\u0301c-14.03.37-300x174.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/07\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-07-30-lu\u0301c-14.03.37-768x446.png 768w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is where you come in: provide your shoppers with holiday gift guides as inspirations and ideas to find their perfect holiday gifts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Holiday gift guides are <a href=\"https:\/\/beeketing.com\/blog\/holiday-marketing-guide\/?utm_channel=blog&amp;utm_medium=SEO&amp;utm_term=holidaygiftguides\" target=\"_blank\" rel=\"noopener noreferrer\">helpful marketing contents<\/a> for busy holiday shoppers and extremely important to drive holiday sales when they are used in the right format and displayed at the right place and time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we\u2019ll help you use your gift guides to resonate with your shoppers and motivate them to purchase during the busy holiday season. Plus, we have also included some eCommerce best examples to get you inspired and started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, get a cup of your favorite drink while reading the following 9 ways to use holiday gift guides to boost sales.<\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/beeketing.com\/blog\/holiday-marketing-guide\/?utm_channel=blog&amp;utm_medium=SEO&amp;utm_term=holidaygiftguides\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"alignleft wp-image-6169\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/holiday-marketing-8-01.png\" alt=\"holiday marketing\" width=\"81\" height=\"82\" \/><\/a><\/p>\n<p>More holiday campaign ideas for your online store? Take a look at our Holiday Marketing Guide: <a href=\"https:\/\/www.shopbase.com\/blog\/the-holiday-marketing-20-point-checklist-to-prepare-for-your-online-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Holiday Marketing 20-Point Checklist to Prepare Your Online Store!<\/a><\/p>\n<hr \/>\n<h2><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680ca4cf14281\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680ca4cf14281\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#1_%E2%80%93_Arrange_holiday_gift_guides_into_different_categories_that_resonate_your_customers\" title=\"1 &#8211; Arrange holiday gift guides into different categories that resonate your customers\">1 &#8211; Arrange holiday gift guides into different categories that resonate your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#2_%E2%80%93_Segment_your_customers%E2%80%99_list_and_email_customized_gift_guides\" title=\"2 &#8211; Segment your customers\u2019 list and email customized gift guides\">2 &#8211; Segment your customers\u2019 list and email customized gift guides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#3_%E2%80%93_Incorporate_an_advocacy_campaign_to_your_gift_guides\" title=\"3 &#8211; Incorporate an advocacy campaign to your gift guides\">3 &#8211; Incorporate an advocacy campaign to your gift guides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#4_%E2%80%93_Get_prepared_with_mobile_purchases_for_the_holidays\" title=\"4 &#8211; Get prepared with mobile purchases for the holidays\">4 &#8211; Get prepared with mobile purchases for the holidays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#5_%E2%80%93_Recommend_gift_guides_as_cross-sell_product_bundles\" title=\"5 &#8211; Recommend gift guides as cross-sell product bundles\">5 &#8211; Recommend gift guides as cross-sell product bundles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#6_%E2%80%93_Create_a_dedicated_holiday_gift_guide_boards_on_Pinterest\" title=\"6 &#8211; Create a dedicated holiday gift guide boards on Pinterest\">6 &#8211; Create a dedicated holiday gift guide boards on Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#7_%E2%80%93_Have_a_stand-out_social_media_strategy_to_drive_your_holiday_gift_guides\" title=\"7 &#8211; Have a stand-out social media strategy to drive your holiday gift guides\">7 &#8211; Have a stand-out social media strategy to drive your holiday gift guides<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#Social_Videos_and_Contests\" title=\"Social Videos and Contests\">Social Videos and Contests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#Digital_Catalog\" title=\"Digital Catalog \">Digital Catalog <\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#8_%E2%80%93_Post-holiday_gift_guide_sales_continues_even_after_the_holidays\" title=\"8 &#8211; Post-holiday gift guide, sales continues even after the holidays\">8 &#8211; Post-holiday gift guide, sales continues even after the holidays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#9_%E2%80%93_Find_holiday_gift_guide_curators_and_submit_your_products\" title=\"9 &#8211; Find holiday gift guide curators and submit your products\">9 &#8211; Find holiday gift guide curators and submit your products<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#How_to_find_and_narrow_down_holiday_gift_guide_curators\" title=\"How to find and narrow down holiday gift guide curators?\">How to find and narrow down holiday gift guide curators?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.shopbase.com\/blog\/en\/holiday-gift-guides.html\/#Make_the_holiday_season_profitable\" title=\"Make the holiday season profitable\">Make the holiday season profitable<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Arrange_holiday_gift_guides_into_different_categories_that_resonate_your_customers\"><\/span>1 &#8211; Arrange holiday gift guides into different categories that resonate your customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While holiday gift guides differ from one eCommerce store to another, a good starting point is for you to categorize your guides in a manner that encapsulates your customer\u2019s demographics and behaviors. Your customers vary in taste, budget, and purpose when shopping for a gift, whether for themselves or for loved ones. With this, you should structure your holiday gift guides into the following categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Price Points<\/b><span style=\"font-weight: 400;\">: Cater to different price points, e.g.: gifts under $10, gifts under $20 etc. You can also be creative in naming them such as \u201cbudget\u201d, \u201cpremium\u201d, and \u201cextravagant\u201d.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Gender or Role<\/b><span style=\"font-weight: 400;\">: You can use the classic gifts for him or her. But, if you want to be highly targeted, <\/span><span style=\"font-weight: 400;\">analyze your last year\u2019s previous shoppers<\/span><span style=\"font-weight: 400;\"> to uncover new classifications that will resonate to the roles of the recipients such as mother&#8217;s, sister\u2019s, etc. <\/span><a href=\"https:\/\/www.macys.com\/ce\/christmas-gift-ideas\/index\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Macy\u2019s Holiday Gift Guide<\/span><\/a><span style=\"font-weight: 400;\"> is the ideal example of how gender and role can be simultaneously used.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\n<a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Holiday-gift-guide2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6109 size-large\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Holiday-gift-guide2-774x1024.jpg\" alt=\"Holiday gift guide\" width=\"750\" height=\"992\" \/><\/a><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Age or Generation<\/b><span style=\"font-weight: 400;\">: You can also categorize your gift guides by age or generation such as \u201cGifts for ages 2 and up\u201d, \u201cGifts for millennials\u201d, etc. For example, Target categorizes its holiday gift guides of toys into several age groups:<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Age-or-Generation.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6110 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Age-or-Generation.jpg\" alt=\"Age or Generation\" width=\"585\" height=\"569\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Interests<\/b><span style=\"font-weight: 400;\">: Take into consideration a person\u2019s interests and hobbies such as gifts for \u201cfashionistas\u201d, \u201cmusic lovers\u201d, \u201cfoodies\u201d, etc.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Product Types<\/b><span style=\"font-weight: 400;\">: Categorize your gift guides by product types such as \u201cNew Holiday Items\u201d, \u201cTrending Products\u201d, \u201cMost Gifted Items\u201d, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, the most recommended way to structure your gift guides is by displaying multiple categories on your website. A perfect example is how <\/span><a href=\"http:\/\/www.uncommongoods.com\" rel=\"nofollow\"><span style=\"font-weight: 400;\">UncommonGoods<\/span><\/a><span style=\"font-weight: 400;\"> showcased several holiday gift guides categories into one landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/UncommonGoods-gift-guide.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6111 size-large\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/UncommonGoods-gift-guide-1024x890.jpg\" alt=\"UncommonGoods gift guide\" width=\"750\" height=\"652\" \/><\/a> <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Segment_your_customers%E2%80%99_list_and_email_customized_gift_guides\"><\/span><span style=\"font-weight: 400;\">2 &#8211; Segment your customers\u2019 list and email customized gift guides<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to holiday shopping, email isn\u2019t going anywhere. <\/span><a href=\"http:\/\/blog.custora.com\/2015\/12\/cyber-monday-biggest-day-in-us-online-shopping-ever-holiday-weekend-sales-online-up-16-4-over-2014\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Email was the primary channel<\/span><\/a><span style=\"font-weight: 400;\"> that drove most of the online sales on <\/span><a href=\"https:\/\/www.shopbase.com\/blog\/black-friday-and-cyber-monday-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Black Friday and Cyber Monday<\/span><\/a><span style=\"font-weight: 400;\"> in 2015. And you can leverage on the reliability of email campaign when using holiday gift guides.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers have different motivations to open an email. Not everyone will be enticed with the same bait, so make sure to segment first your email subscribers according to valuable categories such as demographics, purchase behaviors, and loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once segmented, send your segmented lists with holiday gift guide emails that are relevant to their needs. An email sent to a segmented list will significantly improve your click rate by<\/span><a href=\"https:\/\/mailchimp.com\/resources\/research\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\"> 100.95%<\/span><\/a><span style=\"font-weight: 400;\"> higher compared to a non-segmented email campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are samples of gift guides to target unique shoppers who surface during the holiday season:<\/span><\/p>\n<ol>\n<li><b>Early Bird\u2019s Holiday Gift Guide<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">57.5%<\/span><span style=\"font-weight: 400;\"> of small business holiday shoppers want to avoid the stress of last-minute shopping that\u2019s why they start planning as early as October. This is a sign to offer an \u201cearly bird\u2019s\u201d or \u201csneak peek\u201d holiday gift guide to take advantage of their early holiday gift planning.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Procrastinator&#8217;s Holiday Gift Guide<\/b><span style=\"font-weight: 400;\">: \u00a0There will always be a group of people who will be buying gifts at the last-minute. Target them in your email campaigns by sending a \u201cprocrastinator\u2019s\u201d or \u201clast-minute\u201d holiday gift guides. For example, <\/span><a href=\"http:\/\/www.thehillboulder.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">The Hill Boulder<\/span><\/a><span style=\"font-weight: 400;\"> Procrastinator&#8217;s Holiday Gift Guide targets customers who too busy to research the perfect gift ahead of time.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Procrastinators-Holiday-Gift-Guide3.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6115 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Procrastinators-Holiday-Gift-Guide3.jpg\" alt=\"Procrastinator's Holiday Gift Guide\" width=\"1000\" height=\"846\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Incorporate_an_advocacy_campaign_to_your_gift_guides\"><\/span><span style=\"font-weight: 400;\">3 &#8211; Incorporate an advocacy campaign to your gift guides<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Take part of the Season of Giving by starting an advocacy mission close to your heart or represents your brand. Shoppers respond to advocacy campaigns especially during the most giving season of all. In fact, charitable giving increases during the holidays by about <\/span><a href=\"https:\/\/www.usatoday.com\/story\/news\/nation\/2014\/11\/11\/charitable-giving-holiday-season\/18822153\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">34%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can tap into your shoppers\u2019 charitable spirits through your holiday gift guide. For example, a portion of the sales of a holiday gift item can be donated to a charitable institution.<\/span><\/p>\n<p><strong><span style=\"font-weight: 400;\">You can also take inspiration from <\/span><a href=\"http:\/\/www.toms.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Toms Shoes\u2019 advocacy campaign<\/span><\/a><span style=\"font-weight: 400;\">. For every pair of shoes bought, the company will donate a pair to a child in need of one. It doesn\u2019t have to be big, but find something that works within your cause without sacrificing your profitability.<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Toms-Shoes-advocacy-campaign.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6116 size-large\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Toms-Shoes-advocacy-campaign-1024x620.jpg\" alt=\"Toms Shoes' advocacy campaign\" width=\"750\" height=\"454\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Get_prepared_with_mobile_purchases_for_the_holidays\"><\/span><span style=\"font-weight: 400;\">4 &#8211; Get prepared with mobile purchases for the holidays<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Last year, mobile\u2019s share of online shopping holiday revenue increased by <\/span><a href=\"http:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2017\/1\/13\/adi-holiday-2016-recap-report.html#gs.fHrChsc\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">16% YoY<\/span><\/a><span style=\"font-weight: 400;\">. This is an average of 36% of all online shopping holiday sales. That\u2019s why mobile traffic is <\/span><span style=\"font-weight: 400;\">on track to surpass<\/span><span style=\"font-weight: 400;\"> desktop traffic this holiday season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With various new models of smartphones and tablets, you need to run a creative test before posting your gift guide. Understand which image and copy combinations work best for a device type to ensure that your customers will have a seamless shopping experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, try mobile-focused ads such as Facebook\u2019s Canvas which provide an immersive mobile ad-viewing experience for mobile audiences. For example, Asus run a holiday gift guide campaign using Canvas and saw a <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-canvas\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">42%<\/span><\/a><span style=\"font-weight: 400;\"> increase in click rate.<\/span><\/p>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Mobile-purchases.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6117 size-large\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Mobile-purchases-1024x394.jpg\" alt=\"Mobile purchases\" width=\"750\" height=\"289\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Recommend_gift_guides_as_cross-sell_product_bundles\"><\/span><span style=\"font-weight: 400;\">5 &#8211; Recommend gift guides as cross-sell product bundles<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">54%<\/span><span style=\"font-weight: 400;\"> of shoppers have utilized holiday recommendations from retailers. This is an opportunity to lend a helping hand to your customers by using your gift guide products as <\/span><a href=\"https:\/\/apps.shopbase.com\/boost-upsell?utm_source=cs&amp;utm_medium=blog&amp;utm_campaign=holidaygift&amp;utm_term=holidaygift\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cross-sell bundle<\/span><\/a><span style=\"font-weight: 400;\"> recommendations. <\/span><span style=\"font-weight: 400;\">And, eCommerce companies that used product recommendations have seen a net double and <\/span><a href=\"http:\/\/www-01.ibm.com\/software\/marketing-solutions\/holiday2014\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">triple-digit<\/span><\/a><span style=\"font-weight: 400;\"> revenue increase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are readily available and highly powerful <\/span><a href=\"https:\/\/apps.shopbase.com\/category\/all-apps?utm_source=cs&amp;utm_medium=blog&amp;utm_campaign=holidaygift&amp;utm_term=holidaygift\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">eCommerce marketing apps<\/span><\/a><span style=\"font-weight: 400;\"> such as <\/span><a href=\"https:\/\/apps.shopbase.com\/boost-upsell?utm_source=cs&amp;utm_medium=blog&amp;utm_campaign=holidaygift&amp;utm_term=holidaygift\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Boost Upsell<\/span><\/a><span style=\"font-weight: 400;\"> to help you initiate your holiday cross-sell gift guide bundles. For example, whenever a customer views a product, the app allows you to display a corner popup with your chosen holiday gift bundles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u201cTop Gifted Holiday Items\u201d headline from <\/span><span style=\"font-weight: 400;\">Blue Lion Jewels<\/span><span style=\"font-weight: 400;\"> is a subtle way of cross-selling relevant items during the gift-giving season.<\/span><\/p>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Top-Gifted-Holiday-Items.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6118 size-large\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Top-Gifted-Holiday-Items-1024x491.jpg\" alt=\"Top Gifted Holiday Items\" width=\"750\" height=\"360\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Create_a_dedicated_holiday_gift_guide_boards_on_Pinterest\"><\/span><span style=\"font-weight: 400;\">6 &#8211; Create a dedicated holiday gift guide boards on Pinterest<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pinterest is a great social platform where you can curate all your holiday gift guides into one single place. Using Pinterest\u2019s board, online stores can create a board dedicated to holiday gift guide and add several different guides.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.pinterest.com\/thekitchn\/holiday-gift-guides\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">The Kitchn<\/span><\/a><span style=\"font-weight: 400;\"> created a holiday gift guide board and pinned several gift guides catered for different types of shoppers with specific gifting needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from holiday gift guide board, online merchants can also build a holiday gift guide <\/span><\/p>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Holiday-Gift-Guide-on-Pinterest2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6121 size-large\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Holiday-Gift-Guide-on-Pinterest2-1024x571.jpg\" alt=\"Holiday Gift Guide on Pinterest\" width=\"750\" height=\"418\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Aside from holiday gift guide board, online merchants can also build a holiday gift guide category board with single products pinned on the collection. Interestingly, eCommerce selling giant, Amazon, creates a specific category for its holiday boards. For instance, it has pinned several individual items to its \u201c<\/span><a href=\"https:\/\/www.pinterest.com\/amazon\/holiday-toy-list\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Holiday Toy List<\/span><\/a><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Holiday-Toy-List.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6122 size-large\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/weekly-update-1024x462.png\" alt=\"Holiday Toy List\" width=\"1024\" height=\"462\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/weekly-update-1024x462.png 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/weekly-update-300x135.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/weekly-update-768x347.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/weekly-update-1110x500.png 1110w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/weekly-update.png 1152w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a> <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Have_a_stand-out_social_media_strategy_to_drive_your_holiday_gift_guides\"><\/span><span style=\"font-weight: 400;\">7 &#8211; Have a stand-out social media strategy to drive your holiday gift guides<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s no surprise that today\u2019s social media-savvy shoppers find holiday gifting inspiration from modern digital channels such as Facebook, Pinterest, and Instagram. In fact, in a 2017 holiday survey, found out that <\/span><span style=\"font-weight: 400;\">25% of holiday shoppers<\/span><span style=\"font-weight: 400;\"> use social media channels to find holiday gift ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your social media strategy should be different from your other promotional channels, here are some ways to amp your game when promoting your holiday gift guides in social media: <\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Social_Videos_and_Contests\"><\/span><b>Social Videos and Contests<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Social video is a highly popular way for online marketers because it can deliver an impressive ROI. In fact, <\/span><a href=\"http:\/\/www.webvideomarketing.org\/white-papers2\/9749-the-state-of-video-marketing-2016\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">72%<\/span><\/a><span style=\"font-weight: 400;\"> of businesses which used social videos reported having seen an increase in conversion rates. Instead of just posting a picture of your holiday gift guides, intensify your social media campaign with social videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, you can start a holiday contest alongside with your social videos to increase the number of people sharing your post which will help you reach new audiences. For example, <\/span><a href=\"http:\/\/piquebeyond.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pique<\/span><\/a><span style=\"font-weight: 400;\"> has promoted its 2017 holiday gift guide using social videos and a contest sweepstake.<\/span><\/p>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Pique-used-holiday-gift-guide1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6123 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Pique-used-holiday-gift-guide1.jpg\" alt=\"Pique used holiday gift guide\" width=\"579\" height=\"407\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Digital_Catalog\"><\/span><b>Digital Catalog <\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Did you know that you can post a tweet of a digital catalog of your holiday gift guide and each of the products in the catalog has a direct link to your online store\u2019s product page? This means that shoppers can just click a product\u2019s image in the catalog and they will be conveniently redirected to that product\u2019s page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><span style=\"font-weight: 400;\">Pampered Chef\u2019s<\/span><span style=\"font-weight: 400;\"> used <\/span><a href=\"https:\/\/issuu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Issuu\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> digital publishing platform to create a digital holiday gift guide. Social media users won\u2019t have to go through your guide\u2019s landing page before they can purchase a product.<\/span><\/p>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Digital-Catalog.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6124 size-large\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Digital-Catalog-726x1024.jpg\" alt=\"Digital Catalog\" width=\"726\" height=\"1024\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_%E2%80%93_Post-holiday_gift_guide_sales_continues_even_after_the_holidays\"><\/span><span style=\"font-weight: 400;\">8 &#8211; Post-holiday gift guide, sales continues even after the holidays<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/nrf.com\/resources\/consumer-data\/holiday-headquarters\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">65% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> plan to keep on shopping up until January. Creating post-holiday gift guides can help you grab more holiday sales even after the holiday season is over. If you have shoppers who have slipped away during the holiday shopping period, there\u2019s still a chance to re-ignite with them. Here\u2019s how a post-holiday gift guide from <\/span><a href=\"http:\/\/lindsayscholz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Lindsay Scholz<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Post-holiday-gift-guide1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6125 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-4.18.30-PM.png\" alt=\"Post-holiday gift guide\" width=\"1014\" height=\"224\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-4.18.30-PM.png 1014w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-4.18.30-PM-300x66.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-4.18.30-PM-768x170.png 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To reach to the post-holiday shoppers, you can use <\/span><a href=\"https:\/\/beeketing.com\/blog\/online-marketing-strategies-online-store\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">retargeting techniques<\/span><\/a><span style=\"font-weight: 400;\"> to show your holiday gift guides to the shoppers who have shown interest in your brand during the holidays. For example, you can set up your post-holiday gift guide to appear in January using Facebook\u2019s retargeting service called <\/span><a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/dynamic-ad\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Dynamic Product Ads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This retargeting service allows an eCommerce store to target holiday shoppers who visited its site, added items, but then left without buying. By doing so, it helps your online store in increasing your post-holiday sales by up to <\/span><a href=\"https:\/\/www.facebook.com\/business\/success\/blue-steel-jewelry\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">325% higher<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_%E2%80%93_Find_holiday_gift_guide_curators_and_submit_your_products\"><\/span><span style=\"font-weight: 400;\">9 &#8211; Find holiday gift guide curators and submit your products<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Alternatively, aside from creating your own holiday gift guide, you can find bloggers and influencers who actually curate their annual holiday gift guides. Most of them actually ask businesses, especially small online business owners to send a submission of their products that they want to get featured in their holiday gift guides. In exchange of getting featured, product owners sometimes just need to send product samples.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"http:\/\/www.ninjamommers.com\/2017-holiday-gift-guide-submissions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Ninja Mommers<\/span><\/a><span style=\"font-weight: 400;\"> is a blog specializing in the parenting and home categories. It asks for product owners to submit their product for brand exposure in its annual holiday gift guide.<\/span><\/p>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Ninja-Mommers1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6126 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-4.19.31-PM.png\" alt=\"Ninja Mommers\" width=\"1154\" height=\"920\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-4.19.31-PM.png 1154w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-4.19.31-PM-300x239.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-4.19.31-PM-768x612.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-4.19.31-PM-1024x816.png 1024w\" sizes=\"(max-width: 1154px) 100vw, 1154px\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_find_and_narrow_down_holiday_gift_guide_curators\"><\/span><b>How to find and narrow down holiday gift guide curators?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You can easily use Google Search to find the curators. But, we recommend that your start your research using social media. The richness of social media audience will allow you to reach new potential customers which is why you are submitting your product in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In social media, you can directly search \u201c2017 holiday gift guide\u201d to see which accounts offer holiday gift guide submission. The best thing about using social media is that you can already identify which social media accounts match your online store\u2019s brand and see how much social media following they have.<\/span><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/2017-holiday-gift-guide.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6127 size-thumbnail\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/1-150x150.png\" alt=\"2017 holiday gift guide\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p><strong><span style=\"font-weight: 400;\">Make sure that you put all holiday gift guide curators into one single view. Below\u2019s how you can create your list. You can download the file <\/span><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1mIMKz5ozk8oWpIHgOaUe4iJCL5mhR7sah8_buWu30rw\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2017\/10\/Creat-your-list.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-6128 size-thumbnail\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2021\/06\/2-150x150.png\" alt=\"Creat your list\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_the_holiday_season_profitable\"><\/span><span style=\"font-weight: 400;\">Make the holiday season profitable<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Shoppers are going to be busy looking for the perfect gifts for their loved ones this holiday season and your job is to help them out. With the busy nature of the holiday season, holiday gift guides are your perfect strategy to showcase your products to the holiday shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When used correctly, holiday gift guides can help drive the rich holiday traffic to your online store. Our ingenious strategies with accompanying real-life practices on how to use and implement gift guides can help you win the holiday season profitably.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season is fast approaching that soon enough decors, parties, and holiday shopping will appear everywhere. It\u2019s projected that&#8230;<\/p>\n","protected":false},"author":15,"featured_media":2617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[411,4,1],"tags":[219,105],"gutentor_comment":4,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/2562"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=2562"}],"version-history":[{"count":9,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/2562\/revisions"}],"predecessor-version":[{"id":8983,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/2562\/revisions\/8983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/2617"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=2562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=2562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=2562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}