{"id":2555,"date":"2020-08-03T09:04:02","date_gmt":"2020-08-03T09:04:02","guid":{"rendered":"https:\/\/www.shopbase.com\/blog\/?p=2555"},"modified":"2021-11-22T02:19:43","modified_gmt":"2021-11-22T02:19:43","slug":"black-friday-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/en\/black-friday-marketing-ideas.html","title":{"rendered":"7 Best Black Friday Marketing Ideas All eCommerce Stores Should Curate"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Last Black Friday, it&#8217;s estimated that customers spent <a href=\"https:\/\/www.medianova.com\/en-blog\/2019\/12\/12\/black-friday-2019-holiday-shopping-data-statistics-and-more#:~:text=According%20to%20Adobe%2C%20Black%20Friday,the%20same%20time%20last%20year.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">$7.4 billion online<\/a>, a substantial growth of\u00a0 $1.2 billion over Black Friday 2018. <\/span>What does this mean to eCommerce? More people are increasingly ditching the old way of going to a physical store for their holiday purchases. Consumers are actively spending more time online to search Black Friday promotions. If you are running an online business, you&#8217;d better have\u00a0<a href=\"https:\/\/www.shopbase.com\/blog\/black-friday-and-cyber-monday-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">best Black Friday marketing\u00a0ideas<\/a>\u00a0ready now to boost great sales this season.<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 will you shift that increasing traffic of online users searching for that perfect holiday item? <\/span>Take a look at our list of 7 Black Friday marketing\u00a0ideas\u00a0that will definitely help you curate a successful promotion, get the attention of the increasing traffic of holiday shoppers this Black Friday and make great revenue.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680ca4bbe3d91\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680ca4bbe3d91\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/en\/black-friday-marketing-ideas.html\/#1_%E2%80%93_Send_a_Black_Friday_email_marketing_blast_to_your_customers\" title=\"1 &#8211; Send a Black Friday\u00a0email marketing blast to your customers\">1 &#8211; Send a Black Friday\u00a0email marketing blast to your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/en\/black-friday-marketing-ideas.html\/#2_%E2%80%93_Take_advantage_of_a_year-long_landing_page_to_leverage_your_Black_Friday_marketing\" title=\"2 &#8211; Take advantage of a year-long landing page to leverage your Black Friday marketing\">2 &#8211; Take advantage of a year-long landing page to leverage your Black Friday marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/en\/black-friday-marketing-ideas.html\/#3_%E2%80%93_Boost_Black_Friday_Cyber_Monday_Sales_via_Social_Media\" title=\"3 &#8211; Boost Black Friday &amp; Cyber Monday Sales via Social Media\">3 &#8211; Boost Black Friday &amp; Cyber Monday Sales via Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/en\/black-friday-marketing-ideas.html\/#4_%E2%80%93_Initiate_a_referral_program_during_Black_Friday_promotions\" title=\"4 &#8211; Initiate a referral program during Black Friday promotions\">4 &#8211; Initiate a referral program during Black Friday promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/en\/black-friday-marketing-ideas.html\/#5_%E2%80%93_Add_a_countdown_timer_to_require_swift_action\" title=\"5 &#8211; Add a countdown timer to require swift action\">5 &#8211; Add a countdown timer to require swift action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/en\/black-friday-marketing-ideas.html\/#6_%E2%80%93_Upsell_and_Cross-sell_with_Discounts\" title=\"6 &#8211; Upsell and Cross-sell with Discounts\">6 &#8211; Upsell and Cross-sell with Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/en\/black-friday-marketing-ideas.html\/#7_%E2%80%93_Generate_excitement_through_a_Flash_Sale\" title=\"7 &#8211; Generate excitement through a Flash Sale\">7 &#8211; Generate excitement through a Flash Sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/en\/black-friday-marketing-ideas.html\/#A_SMARTER_Difference\" title=\"A SMARTER Difference\">A SMARTER Difference<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Send_a_Black_Friday_email_marketing_blast_to_your_customers\"><\/span>1 &#8211; Send a Black Friday\u00a0email marketing blast to your customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Begin your plan by email blasting your past and potential online shoppers ahead of the influx of marketing especially when your competitors are still busy figuring out what to do. There is no doubt social media is thriving but <a href=\"https:\/\/beeketing.com\/blog\/mailchimp-alternatives\/?utm_channel=blog&amp;utm_medium=SEO&amp;utm_term=blackfridayideas\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a> is a time-tested strategy to expand both your sales and your customer base.<\/span><\/p>\n<p><strong><span style=\"font-weight: 400;\">Custora reported that <\/span><span style=\"font-weight: 400;\">25.1%<\/span><span style=\"font-weight: 400;\"> of sales during Black Friday promotion season<\/span><span style=\"font-weight: 400;\">\u00a0has originated from email marketing, which makes it the biggest driver for Black Friday trades. On the other hand, an online retailer instigated an email marketing campaign which saw a <\/span><a href=\"http:\/\/www.silverpop.com\/Clients\/Silverpop-Case-Studies\/Paper-Style\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">330%<\/span><\/a><span style=\"font-weight: 400;\"> increase in revenue per email sent<\/span><span style=\"font-weight: 400;\">.<\/span><\/strong><\/p>\n<p><b>Make this tactic SMARTER?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>A catchy subject line.<\/b><span style=\"font-weight: 400;\"> Your email subject line is a vital component to your campaign\u2019s success as this is the first thing that your targeted audience will read. If you won\u2019t catch your reader\u2019s attention with your subject line, then it is most likely to expect an unopened email.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Timing is everything.<\/b><span style=\"font-weight: 400;\"> Schedule your emails based on time zones or peak of online email users. Email marketing is like nurturing a seed to grow.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Save the date.<\/b><span style=\"font-weight: 400;\"> Include a personalized \u201cAdd this event to your calendar\u201d section linking your website. You don\u2019t want them to miss your Black Friday <a href=\"https:\/\/beeketing.com\/blog\/holiday-promotion-ideas\/?utm_channel=blog&amp;utm_medium=noSEO&amp;utm_term=blackfridayideas\" target=\"_blank\" rel=\"noopener noreferrer\">promotions<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Not everyone is created equal.<\/b><span style=\"font-weight: 400;\"> Create separate email campaigns to your past and potential customers<\/span><span style=\"font-weight: 400;\">\u00a0since they both have different needs and wants. To further illustrate:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0&#8211; Past customers are more on a loyalty program strategy like offering discounts or freebies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0&#8211; Potential customers are more on a persuasion strategy like limited time offer deals.<\/span><\/p>\n<hr \/>\n<p>Are you into dropshipping and print-on-demand?<\/p>\n<p>We just created our official community called <a href=\"https:\/\/www.facebook.com\/groups\/shopbase\/\" target=\"_blank\" rel=\"noopener noreferrer\">ShopBase International Community<\/a> to open a place where store owners can talk about all eCommerce things related, give insights as well as get updates from our team.<\/p>\n<p>With all that said, <a href=\"https:\/\/www.facebook.com\/groups\/shopbase\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome to join our eCommerce community here &gt;&gt;<\/a><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Take_advantage_of_a_year-long_landing_page_to_leverage_your_Black_Friday_marketing\"><\/span>2 &#8211; Take advantage of a year-long landing page to leverage your Black Friday marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You may have heard about landing pages strategy. How to make it a lifelong Black Friday marketing for your store?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a report by AdWords, <\/span><a href=\"https:\/\/adwords.googleblog.com\/2015\/10\/2015-holiday-trends-shopping-moments.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">61% of holiday shoppers<\/span><\/a><span style=\"font-weight: 400;\"> begin searching online for their purchases prior to the weekend of Thanksgiving. If annually you make a new landing page to boost Black Friday sales, your SEO will start on a clean slate and that means it is less likely that you will be listed on top of the search results the next time a consumer looks for a product like yours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take for example an electrical retailer that established a consistent yearly <\/span><span style=\"font-weight: 400;\">landing page for Black Friday<\/span><span style=\"font-weight: 400;\">, they have shown an impressive and unswerving page ranking result on Google UK search positions for the phrase <\/span><strong>Black Friday<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/beeketing.com\/blog\/?utm_channel=blog&amp;utm_medium=noSEO&amp;utm_term=blackfridayideas\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-3845 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2016\/10\/black-friday-marketing-practices.jpg\" alt=\"black friday marketing practices\" width=\"1715\" height=\"762\" \/><\/a><\/p>\n<p><b>Make this tactic SMARTER?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>It should look great on any device. <\/b><span style=\"font-weight: 400;\">Almost everyone has an access to a smartphone or tablet and computer specs vary too, so bear in mind that a slow loading time or device compatibility issues will definitely frustrate your online shoppers. The exit button is literally just around the corner.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Include a sign-up function.<\/b><span style=\"font-weight: 400;\"> Well if an online user landed on your page, chances are he is interested in your offers. In order to keep that interest alive, you need to add a section where your potential buyer can subscribe for updates regarding the upcoming sale.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Make it evergreen<\/b><span style=\"font-weight: 400;\">. Your page should be an evergreen content, meaning online users should continuously find your Black Friday and Cyber Monday page to be relevant no matter what time of year.<\/span><\/li>\n<\/ul>\n<p><strong>&gt;&gt; <a href=\"https:\/\/www.shopbase.com\/blog\/landing-page-optimization\/\">Learn\u00a0why should landing page optimization be your before-all for a better conversion rate?<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Boost_Black_Friday_Cyber_Monday_Sales_via_Social_Media\"><\/span>3 &#8211; Boost Black Friday &amp; Cyber Monday Sales via Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A\u00a0 study revealed that there were a <\/span><a href=\"https:\/\/medium.com\/@salesforce\/top-holiday-shopping-surprises-from-social-data-b0063b99adf2#.b6vfeoqwe\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">3.8<\/span><\/a><span style=\"font-weight: 400;\"> million social posts<\/span><span style=\"font-weight: 400;\"> mentioning Black Friday and Cyber Monday sales. Now that\u2019s an enormous amount of online shoppers to ignore. Planning your Black Friday social media marketing is both exciting and challenging since everything is real time. You see what people are saying on a millisecond and they expect you to act swiftly. Your social media posts should vary before, during, and even after Black Friday or Cyber Monday to boost sales.<\/span><\/p>\n<p><a href=\"https:\/\/beeketing.com?utm_channel=blog&amp;utm_medium=noSEO&amp;utm_term=blackfridayideas\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-3846 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2016\/10\/black-friday-promotion-ideas.jpg\" alt=\"black friday promotion ideas\" width=\"1715\" height=\"655\" \/><\/a><\/p>\n<p><b>Make this tactic SMARTER?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Find the best time to post. <\/b><span style=\"font-weight: 400;\">Schedule your post when there is a peak of social media users online.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Don\u2019t leave a comment unanswered.<\/b><span style=\"font-weight: 400;\"> Netizens are extremely impatient, so being quick to address their concerns or queries on your posts is highly crucial.<\/span><\/li>\n<li><strong><b>A call-to-action. <\/b><span style=\"font-weight: 400;\">Strike while the iron is hot. Remember to always put an instruction on what is next to do for your customers like \u201cvisit our site\u201d or \u201cfind out more\u201d.<\/span><\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Initiate_a_referral_program_during_Black_Friday_promotions\"><\/span>4 &#8211; Initiate a referral program during Black Friday promotions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><span style=\"font-weight: 400;\">Recommendations or referrals<\/span><span style=\"font-weight: 400;\"> are the most trusted form of advertising, as reported by Nielsen\u2019s Consumer\u2019s Trust in Advertising. This simply means that majority of people heavily rely on someone else\u2019s opinions in deciding what to buy. Another study also found out that referred customers can be a great driver of <\/span><span style=\"font-weight: 400;\">brand loyalty and striking profitability<\/span><span style=\"font-weight: 400;\"> than any of your other clients.<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/beeketing.com\/recommendation?utm_channel=blog&amp;utm_medium=SEO&amp;utm_term=blackfridayideas\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-3847 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/Capture.png\" alt=\"black friday promotion\" width=\"1532\" height=\"799\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/Capture.png 1532w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/Capture-300x156.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/Capture-768x401.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/Capture-1024x534.png 1024w\" sizes=\"(max-width: 1532px) 100vw, 1532px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A great testament to this is the well-known referral program of an online file hosting service which generated a <\/span><a href=\"https:\/\/www.referralsaasquatch.com\/dropbox-customer-referral-program-by-the-numbers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">3900%<\/span><\/a><span style=\"font-weight: 400;\"> customer growth<\/span><span style=\"font-weight: 400;\"> in just 15 months since its launch. This evidence is good indicators that starting a referral program is a cost effective way for short and long term success<\/span><\/p>\n<p><b>Make this tactic SMARTER?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Make it irresistible. <\/b><span style=\"font-weight: 400;\">The question you need to ask when starting a referral program is how will you incentivize a successful referral. There are lots of ways to create an appealing reward system while maintaining your profitability. Make sure to research on what triggers the interest of your audience. It will be a waste if your reward system won\u2019t magnetize your customers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Indicate the reward\u2019s expiration. <\/b><span style=\"font-weight: 400;\">The sense of urgency is very important in a referral program. If it takes too long for a referral to make a call to action, then you are passing away a lot of golden opportunities to make a sale.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Make it viral<\/b><span style=\"font-weight: 400;\">. A good platform for a referral leads is through social media, so let your audience talk about your brands. With the power of social networks sharing, more and more people will come to know your brands and land on your website through the shares\/posts\/tweets of their friends, like this:<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2673 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/08\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-08-03-lu\u0301c-15.11.21.png\" alt=\"black fridya holidya marketing\" width=\"742\" height=\"601\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/08\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-08-03-lu\u0301c-15.11.21.png 742w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/08\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-08-03-lu\u0301c-15.11.21-300x243.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-weight: 400;\">Smarter Black Friday marketing tool to increase social networks sharing: <a href=\"https:\/\/apps.shopbase.com\/sitekit?utm_source=cs&amp;utm_medium=blog&amp;utm_campaign=blackfriday&amp;utm_term=blackfriday\" target=\"_blank\" rel=\"noopener noreferrer\">SiteKit<\/a><\/span><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Add_a_countdown_timer_to_require_swift_action\"><\/span>5 &#8211; Add a countdown timer to require swift action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers can be very indecisive. Most of the time they like to compare your products first with your competitors before clicking that purchase button. This is true as shown by a research for comparative pricing which discovered that <\/span><a href=\"http:\/\/www.e-tailing.com\/content\/wp-content\/uploads\/2009\/12\/winbuyer_102209_brief.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">94%<\/span><\/a><span style=\"font-weight: 400;\"> of online shoppers take time in finding the cheapest product<\/span><span style=\"font-weight: 400;\">, 36% of which spend an additional 30+ minutes of comparison shopping before arriving to an actual purchase decision. By including a countdown timer to your promotions, you help your customers decide immediately, thus closing that sale right there and then.<\/span><\/p>\n<p><b>Make this tactic SMARTER?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A countdown timer should appear on each of the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Every product<\/b><span style=\"font-weight: 400;\"> \u2013 State the date and time a specific product\u2019s sale will expire<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/beeketing.com\/countdown-cart?utm_channel=blog&amp;utm_medium=SEO&amp;utm_term=blackfridayideas\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/trello-attachments.s3.amazonaws.com\/57ff01a830dceb83851c88e5\/597ea6dd2041a0d3fd27bb77\/d08d44aae6c684fbd92f4c99f8c5bfbd\/Mini_Leather_Dress_%E2%80%93_Lori_2017-09-05_15-14-55.png\" alt=\"black friday marketing ideas\" width=\"800\" height=\"420\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Suggest tool: <a href=\"https:\/\/beeketing.com\/countdown-cart?utm_channel=blog&amp;utm_medium=SEO&amp;utm_term=blackfridayideas\" target=\"_blank\" rel=\"noopener noreferrer\">Countdown Cart app<\/a>\u00a0(Free)<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Promotional emails<\/b><span style=\"font-weight: 400;\"> \u2013 This will help in building anticipation days or weeks before your Black Friday and Cyber Monday sales.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Landing page<\/b><span style=\"font-weight: 400;\"> \u2013 A website banner timer to reveal when the actual sale will commence so people can plan ahead when to start online shopping.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Social media posts<\/b><span style=\"font-weight: 400;\"> \u2013 A countdown timer section can be added on your social media page to hype the event and to make sure that your customers know when to save the date. (Here\u2019s a <\/span><a href=\"https:\/\/www.powr.io\/tutorials\/how-to-add-countdown-timer-app-to-your-facebook-site\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">tool<\/span><\/a><span style=\"font-weight: 400;\"> to look at)<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Upsell_and_Cross-sell_with_Discounts\"><\/span>6 &#8211; Upsell and Cross-sell with Discounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><strong><span style=\"font-weight: 400;\"><a href=\"https:\/\/beeketing.com\/blog\/the-definite-guide-to-create-best-upsell-and-cross-sell-offers-that-can-sell-and-convert\/?utm_channel=blog&amp;utm_medium=SEO&amp;utm_term=blackfridayideas\" target=\"_blank\" rel=\"noopener noreferrer\">Upselling and cross-selling<\/a> are great ways to take full advantage of selling more to a current customer who is already on your website. Create combos of 3-4 complementary products that go well together and offer the whole package to customers at a discount on the total. These kinds of combo promotions\u00a0work very well on big sales\u00a0days as Black Friday and Cyber Monday, when people are actively looking for package deal for a much better price.<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/beeketing.com\/boost-sales?utm_channel=blog&amp;utm_medium=SEO&amp;utm_term=blackfridayideas\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-3849 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/2.png\" alt=\"use upsell for black friday marketing\" width=\"1532\" height=\"799\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/2.png 1532w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/2-300x156.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/2-768x401.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/2-1024x534.png 1024w\" sizes=\"(max-width: 1532px) 100vw, 1532px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Smarter tool to upsell &amp; cross-sell with discounts: <\/span><a href=\"https:\/\/beeketing.com\/boost-sales?utm_channel=blog&amp;utm_medium=SEO&amp;utm_term=blackfridayideas\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Boost UpSell<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Make this tactic SMARTER?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Write copy message that delivers true value to customers: <\/b><span style=\"font-weight: 400;\">your message in the offer is the selling copy that convinces customers to take the offer. Polish the copy to make sure it embodies true values to customers.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Create a sense of urgency or scarcity<\/b><span style=\"font-weight: 400;\">: state in your offers that you only have very few items in stocks or offer is only valid until midnight. When being pressed for time or scarcity, customers will be more spontaneous in purchasing items they like.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Generate_excitement_through_a_Flash_Sale\"><\/span>7 &#8211; Generate excitement through a Flash Sale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A flash sale is a generally short period of time promotion. It is an exciting way to create hype and boost sale before the actual Black Friday and Cyber Monday. It can be few hours before the expected event or a day or two is also a good idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A flash sale testing conducted saw a <\/span><a href=\"http:\/\/www.marketingsherpa.com\/article\/case-study\/236-more-revenue-from-flash-sale\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">51%<\/span><\/a><span style=\"font-weight: 400;\"> growth in traffic, 50% rise in conversion rate and a whopping 236% increase in revenue<\/span><span style=\"font-weight: 400;\">. Flash sales can be tricky so you need to carefully set your limitations and conditions before considering to use this approach.<\/span><\/p>\n<p><a href=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2016\/10\/black-friday-marketing.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter wp-image-3851 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-1.png\" alt=\"black friday marketing\" width=\"1532\" height=\"799\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-1.png 1532w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-1-300x156.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-1-768x401.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/12\/1-1-1024x534.png 1024w\" sizes=\"(max-width: 1532px) 100vw, 1532px\" \/><\/a><\/p>\n<p><b>Make this tactic SMARTER?<\/b><\/p>\n<ul>\n<li><b>Announce promotions with header bar.<\/b> You can early announce the flash sale to customers with a sticky header bar on your page. The bar can quickly grab customers&#8217; attention as it remains on the site as shoppers scroll down. Hence you could remind them of your upcoming sales without disrupting their shopping flow.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2675\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/08\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-08-03-lu\u0301c-15.36.53-1.png\" alt=\"boost black friday marketing \" width=\"929\" height=\"666\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/08\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-08-03-lu\u0301c-15.36.53-1.png 1236w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/08\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-08-03-lu\u0301c-15.36.53-1-300x215.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/08\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-08-03-lu\u0301c-15.36.53-1-768x550.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/08\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2020-08-03-lu\u0301c-15.36.53-1-1024x733.png 1024w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/><\/p>\n<p style=\"text-align: center;\">Encourage your customers to shop with eye-catching header and irresistible promotion offer with ShopBase free tool: <a href=\"https:\/\/apps.shopbase.com\/sitekit?utm_source=cs&amp;utm_medium=blog&amp;utm_campaign=blackfriday&amp;utm_term=blackfriday\">SiteKit<\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>A limit is the key. <\/b><span style=\"font-weight: 400;\">As much as you want to sell everything, during a flash sale you need to margin a huge number of products. Limited availability should be your top priority when considering a flash sale. Aside from limiting your product offerings, time is also a vital variable. Well, the name flash suggests it but keep in mind that your time should be as fast as lightning.<\/span><\/li>\n<li><strong><b>Advertise your unobtainable products. <\/b><span style=\"font-weight: 400;\">Your unavailable products during flash sale should be promoted. Remind your customers that these products will soon be offered on Black Friday or Cyber Monday itself so they need to be patient just a little longer.<\/span><\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"A_SMARTER_Difference\"><\/span>A SMARTER Difference<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every online marketer wishes for that boost on Black Friday and Cyber Monday sales, but the inflow of massive advertising during the holiday season makes it seem like a wishful thinking. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So be sure to apply the tactics above to intensify your Black Friday marketing campaigns and see a smarter difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you need a hand executing these SMARTER Tactics? Have some clarifications in mind? Don\u2019t worry, we are just one comment away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>P.S:<\/strong> For more Holiday sales tips (of course, with instructions how you can execute to achieve success) written by our marketing experts, take a look at this guide\u00a0<strong><a href=\"https:\/\/www.shopbase.com\/blog\/the-holiday-marketing-20-point-checklist-to-prepare-for-your-online-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">The 20-Point Checklist to Prepare Your Store for The Holiday Season<\/a><\/strong><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Black Friday, it&#8217;s estimated that customers spent $7.4 billion online, a substantial growth of\u00a0 $1.2 billion over Black Friday&#8230;<\/p>\n","protected":false},"author":15,"featured_media":2677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[411,478,1],"tags":[219,105],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/2555"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=2555"}],"version-history":[{"count":11,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/2555\/revisions"}],"predecessor-version":[{"id":10103,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/2555\/revisions\/10103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/2677"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=2555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=2555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=2555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}