{"id":2029,"date":"2020-06-03T09:41:48","date_gmt":"2020-06-03T09:41:48","guid":{"rendered":"https:\/\/blog.shopbase.com\/?p=2029"},"modified":"2021-11-19T07:23:33","modified_gmt":"2021-11-19T07:23:33","slug":"gymshark-growth-story","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html","title":{"rendered":"How Gymshark Grew by 200%+ Year On Year and Hit \u00a341M in Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In nearly 7 years, Gymshark achieves great success (perhaps we should say a cult-like following):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A sportswear empire valued <\/span><a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2018\/08\/move-gymshark-fitness-e-tailer-talks-expansion-tripling-sales\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">between \u00a3300M and \u00a3400M<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their revenue reaches <\/span><a href=\"https:\/\/www.forbes.com\/profile\/ben-francis\/?list=30under30-europe-retail-ecommerce#50ff123a2429\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">$50M<\/span><\/a><span style=\"font-weight: 400;\"> in 2017 and <\/span><a href=\"https:\/\/www.shopify.com\/enterprise\/gymshark-global-multi-channel\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">$128M<\/span><\/a><span style=\"font-weight: 400;\"> in 2018. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their net worth <\/span><a href=\"https:\/\/companycheck.co.uk\/company\/08130873\/GYMSHARK-LTD\/print\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">grew rapidly<\/span><\/a><span style=\"font-weight: 400;\">: $108K (2013), $1.5M (2014), $2.5M (2015), $3.4M (2016), $11.8M (2017). <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.fasttrack.co.uk\/wp-content\/uploads\/2016-Sunday-Times-Virgin-Fast-Track-100-National-press-release.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">No.1 slot<\/span><\/a><span style=\"font-weight: 400;\"> in the prestigious 2016 Sunday Times Virgin Fast Track 100.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.fasttrack.co.uk\/wp-content\/uploads\/2016-Sunday-Times-Virgin-Fast-Track-100-National-press-release.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">193%<\/span><\/a><span style=\"font-weight: 400;\"> compound sales growth over three consecutive years, from 2013 to 2016.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Three different Instagram account with <\/span><a href=\"https:\/\/www.refinery29.com\/en-us\/2019\/01\/209648\/gymshark-workout-leggings-clothes-review\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">over 5M combined followers<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Founder, Ben Francis, personal net worth of <\/span><a href=\"https:\/\/www.famousbirthsdeaths.com\/ben-francis-bio-net-worth-facts\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">$10M<\/span><\/a><span style=\"font-weight: 400;\">, Forbes 30 Under 30. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you search for Gymshark on Google Trends, you can see people have continually been crazy about the Gymshark brand (ignore the result of \u201coceans apart\u201d, please).<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11138\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-1.png\" alt=\"Gymshark on Google Trends\" width=\"700\" height=\"346\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Best of all, Gymshark has grown &#8211; and continues to grow &#8211; using merely social media and influencer marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means you can do it for your business, too. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today we\u2019ll show you EXACTLY how Gymshark has become a wildly successful fitness brand and one of the fastest-growing companies in the UK. \u00a0\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680ca3f25be08\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680ca3f25be08\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#Table_of_Content\" title=\"Table of Content \">Table of Content <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#A_short_history_of_multi-millionaire_%E2%80%98Gymshark%E2%80%99_empire_How_it_disrupts_the_gym_apparels_market\" title=\"A short history of multi-millionaire \u2018Gymshark\u2019 empire: How it disrupts the gym apparels market\">A short history of multi-millionaire \u2018Gymshark\u2019 empire: How it disrupts the gym apparels market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#A_breakdown_of_all_Gymshark%E2%80%99s_traffic_sources_from_search_engines_to_social_media_networks\" title=\"A breakdown of all Gymshark\u2019s traffic sources: from search engines to social media networks \">A breakdown of all Gymshark\u2019s traffic sources: from search engines to social media networks <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#Tip_1_Influencer_marketing_Gymshark%E2%80%99s_powerful_weapon_to_turn_fitness_athletes_into_ambassadors\" title=\"Tip 1. Influencer marketing: Gymshark\u2019s powerful weapon to turn fitness athletes into ambassadors \">Tip 1. Influencer marketing: Gymshark\u2019s powerful weapon to turn fitness athletes into ambassadors <\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#1_Not_everyone_can_become_Gymshark%E2%80%99s_influencers\" title=\"1. Not everyone can become Gymshark\u2019s influencers\">1. Not everyone can become Gymshark\u2019s influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#2_Those_who_are_chosen_will_be_Gymshark%E2%80%99s_ambassadors\" title=\"2. Those who are chosen will be Gymshark\u2019s ambassadors\">2. Those who are chosen will be Gymshark\u2019s ambassadors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#3_How_Gymshark_succeeded_with_TikTok\" title=\"3. How Gymshark succeeded with TikTok\">3. How Gymshark succeeded with TikTok<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#Tip_2_Brand_community_Be_present_on_the_biggest_social_networks_to_build_a_long-lasting_relationship_with_fans\" title=\"Tip 2. Brand community: Be present on the biggest social networks to build a long-lasting relationship with fans\">Tip 2. Brand community: Be present on the biggest social networks to build a long-lasting relationship with fans<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#1_Gymshark_Instagram\" title=\"1. Gymshark Instagram\">1. Gymshark Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#2_Gymshark_Facebook\" title=\"2. Gymshark Facebook\">2. Gymshark Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#3_Gymshark_Twitter\" title=\"3. Gymshark Twitter\">3. Gymshark Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#4_Gymshark_Pinterest\" title=\"4. Gymshark Pinterest\">4. Gymshark Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#5_Gymshark_YouTube\" title=\"5. Gymshark YouTube\">5. Gymshark YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#6_Gymshark_Spotify\" title=\"6. Gymshark Spotify\">6. Gymshark Spotify<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#Tip_3_A_sure-fire_Black_Friday_marketing_strategy_to_sell_out_90_of_products_within_a_day\" title=\"Tip 3. A sure-fire Black Friday marketing strategy to sell out 90% of products within a day\">Tip 3. A sure-fire Black Friday marketing strategy to sell out 90% of products within a day<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#1_The_feeling_of_missing_out_FOMO\" title=\"1. The feeling of missing out (FOMO)\">1. The feeling of missing out (FOMO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#2_The_checkout_line\" title=\"2. The checkout line\">2. The checkout line<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#Tip_4_A_perfect_strategy_to_bridge_the_gap_between_online_and_offline_and_sell_exactly_where_customers_are\" title=\"Tip 4. A perfect strategy to bridge the gap between online and offline, and sell exactly where customers are\">Tip 4. A perfect strategy to bridge the gap between online and offline, and sell exactly where customers are<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#1_The_Gymshark_Central_blog_to_give_more_values_to_customers\" title=\"1. The Gymshark Central blog to give more values to customers \">1. The Gymshark Central blog to give more values to customers <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.shopbase.com\/blog\/en\/gymshark-growth-story.html\/#2_Open_pop-up_stores_to_reach_local_build_buzz_and_boost_revenue\" title=\"2. Open pop-up stores to reach local, build buzz, and boost revenue \">2. Open pop-up stores to reach local, build buzz, and boost revenue <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Table_of_Content\"><\/span><span style=\"font-weight: 400;\">Table of Content <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>1\ufe0f\u20e3\u00a0<a href=\"#section1\">A short history of multi-millionaire \u2018Gymshark\u2019 empire: How it disrupts the gym apparels market<\/a><\/b><\/p>\n<p><b>2\ufe0f\u20e3 <a href=\"#section2\">A breakdown of all Gymshark\u2019s traffic sources: from search engines to social media networks<\/a><\/b><\/p>\n<p><b>3\ufe0f\u20e3 <a href=\"#section3\">Tip 1. Influencer marketing: Gymshark\u2019s powerful weapon to turn fitness athletes into ambassadors<\/a><\/b><\/p>\n<p><b>4\ufe0f\u20e3 <a href=\"#section4\">Tip 2. Brand community: Be present on the biggest social networks to build a long-lasting relationship with fans<\/a><\/b><b> \u00a0<\/b><\/p>\n<p><b>5\ufe0f\u20e3\u00a0<a href=\"#section5\">Tip 3. A sure-fire Black Friday marketing strategy to sell out 90% of products within a day<\/a><\/b><\/p>\n<p><b>6\ufe0f\u20e3\u00a0<\/b><b><a href=\"#section6\">Tip 4. A perfect strategy to bridge the gap between online and offline, and sell exactly where customers are<\/a><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Before we jump into Gymshark\u2019s strategies, let\u2019s take a look at their journey from a supplement online store to a global fitness brand with triple-digit growth.<\/span><\/p>\n<p><span style=\"display: none;\" data-sumome-listbuilder-embed-id=\"2d676f3e5a6d3a5e6ded0e3539632e1d1ad3969cbe32113b1c808d7039123937\">Bee doo bee doo bee doo<\/span><\/p>\n<h2 id=\"section1\"><span class=\"ez-toc-section\" id=\"A_short_history_of_multi-millionaire_%E2%80%98Gymshark%E2%80%99_empire_How_it_disrupts_the_gym_apparels_market\"><\/span><span style=\"font-weight: 400;\">A short history of multi-millionaire \u2018Gymshark\u2019 empire: How it disrupts the gym apparels market<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The entrepreneurial fire was already burned in Ben Francis\u2019s belly for a long time. When he was still a young teenager, he created an online store to sell car license plates. He developed two iPhone fitness tracking apps, and then made around \u00a38,000 from one of which. He also worked as a pizza delivery man at Pizza Hut. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2012, his idea of Gymshark was born. At that time, he was just a full-time, 19-year-old student. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At first, Francis focused on only health supplements. Since he started with zero funding, he had to dropship the products from other retailers. <\/span><i><span style=\"font-weight: 400;\">\u201cYou have to be creative with the front end and back end of your business when starting&#8221;,<\/span><\/i><span style=\"font-weight: 400;\"> he said. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not long after that, he realized the profit margins of this business were too low and had no potential in the future. So, he decided to switch to clothing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Francis admitted he didn\u2019t have any immediate grand business plan. <\/span><span style=\"font-weight: 400;\">He just thought <\/span><i><span style=\"font-weight: 400;\">\u201cit was more a case of &#8216;I reall<\/span><\/i><i><span style=\"font-weight: 400;\">y want to wear this,&#8217; so I made it,&#8221;. <\/span><\/i><span style=\"font-weight: 400;\">He also had no idea how to price items. <\/span><i><span style=\"font-weight: 400;\">&#8220;It was literally a case of what would we want to pay for something\u2026 There was no considered approach. We were like, &#8216;we would pay \u00a320.\u201d <\/span><\/i><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #000000;\">With such a weak foundation, how could this \u201clittle\u201d Gymshark beat other competitors and become a \u00a3400M eCommerce empire? <\/span><\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BodyPower Expo, one of the premier fitness trade shows, is where it all began. This is the big time and idea for Gymshark to move forward. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of 2012, Francis attended BodyPower. He wanted to bring Gymshark to the upcoming show, and in order to do so, he almost emptied his bank account to get space on the trade show floor. He and his friends worked so hard to develop the Luxe fitted tracksuit and build the brand name, which eventually paid off. This product spiked Gymshark\u2019s growth with the so-high order quantity that they never expected. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After getting back from the trade show, they put products online, and then things went nuts. Within half an hour, they had more traffic and more sales than ever, roughly $42,000 in a single day, compared to $400\/day in the past. Following this momentum, Ben and his teams started off scaling Gymshark. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another interesting thing about Gymshark is they sell and ship every product. They invested in their own warehousing to control the whole supply chain without hiring a third-party logistics company. This sets them apart and also ensures everything is under their control.<\/span><\/p>\n<hr \/>\n<p>Are you into eCommerce and dropshipping?<\/p>\n<p>We just created our official community called <a href=\"https:\/\/www.facebook.com\/groups\/shopbase\/\" target=\"_blank\" rel=\"noopener noreferrer\">ShopBase International Community<\/a> to open a place where merchants can talk about all eCommerce things related, give insights as well as get updates from our team.<\/p>\n<p>With all that said, <a href=\"https:\/\/www.facebook.com\/groups\/shopbase\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome to join our eCommerce community here.<\/a><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Over six years later, Gymshark becomes a global fitness apparel &amp; accessories brand, manufacturer and online retailer which sells to 131 countries. They also have a combined audience of <\/span><a href=\"https:\/\/www.fasttrack.co.uk\/company_profile\/gymshark-6\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">65M followers<\/span><\/a><span style=\"font-weight: 400;\">, creating such demand for its products that many new launches sell out within hours. To prove that we don\u2019t make this stuff up, take a look at this:<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11267 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/01\/gymshark-growth-story.png\" alt=\"gymshark sales growth\" width=\"590\" height=\"433\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Their sales increased dramatically, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, here is their 42,000 sq ft Solihull-based headquarter with the capacity to accommodate 450 staff.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11140\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-3.png\" alt=\"gymshark influencer marketing\" width=\"700\" height=\"525\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.oktra.co.uk\/our-work\/gymshark\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Oktra<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As for the future, Francis and his team plan to expand Gymshark\u2019s overseas sales. They aim to open more than 25 international online stores by 2020, from their current number at 11. \u00a0<\/span><\/p>\n<h2 id=\"section2\"><span class=\"ez-toc-section\" id=\"A_breakdown_of_all_Gymshark%E2%80%99s_traffic_sources_from_search_engines_to_social_media_networks\"><\/span><span style=\"font-weight: 400;\">A breakdown of all Gymshark\u2019s traffic sources: from search engines to social media networks <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, take a look at Gymshark\u2019s traffic from Apr 2016 until now.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11141\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-4.png\" alt=\"Gymshark\u2019s traffic from Apr 2016 until now\" width=\"700\" height=\"207\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, Gymshark\u2019s traffic has gradually increased over time. Their traffic reached a peak at 6.3M in Nov 2018, when they ran a huge Black Friday campaign called Blackout with up to 70% off site-wide (more on this later). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick look at how Gymshark gets most of their web traffic:<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11142\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-5.png\" alt=\"how Gymshark gets most of their web traffic\" width=\"700\" height=\"230\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With a cult-like following and a focus on exclusive products, <\/span><span style=\"font-weight: 400;\">it makes sense Gymshark relies on direct and search traffic as their main traffic drivers. They get the majority of traffic without needing a large paid search investment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, a considerable amount of direct traffic can be attributed to a word-of-mouth awareness (through pop-up stores and events) that Gymshark worked on so hard from Oct 2017 up until now. <\/span><span style=\"font-weight: 400;\">Put it differently, since so <\/span><span style=\"font-weight: 400;\">many people already know Gymshark by name, they just type Gymshark directly into the search engines. This leads to a huge amount of branded traffic for Gymshark.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11143 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-6.png\" alt=\"gymshark branded\" width=\"267\" height=\"102\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Look at the keywords that really bring the most amount of traffic to Gymshark, and you can see the word \u201cGymshark\u201d shows up in every single one!<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11144 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-7.png\" alt=\"gymshark brand search\" width=\"493\" height=\"179\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Their other top keywords usually relate directly to their product offering, such as gym shorts, workout clothes, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following is a breakdown of the traffic that Gymshark gets from social media:<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11145 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-8.png\" alt=\"the traffic that Gymshark gets from social media\" width=\"274\" height=\"456\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As might be seen, YouTube is a major driver, pulling in more than half of all this traffic. To get traffic from YouTube, Gymshark created a YouTube channel where they shared a lot of inspirational videos featured by fitness celebrities. Read on to find out more juicy details about this. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">OK, now you\u2019ve understood an overview of Gymshark\u2019s traffic sources. It\u2019s time to figure out how they could build this massive amount of buzz for their brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a leak: it\u2019s all about marketing strategies. <\/span><\/p>\n<h2 id=\"section3\"><span class=\"ez-toc-section\" id=\"Tip_1_Influencer_marketing_Gymshark%E2%80%99s_powerful_weapon_to_turn_fitness_athletes_into_ambassadors\"><\/span><span style=\"font-weight: 400;\">Tip 1. Influencer marketing: Gymshark\u2019s powerful weapon to turn fitness athletes into ambassadors <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gymshark\u2019s marketing strategy can be considered as \u201ca redefinition of the approach\u201d to launching a new brand. The focus of their growth has been built around social media and brand strategy to leverage the power of community. Some marketers and strategists may not agree with their strategies, but the truth is they have employed them with great success. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Francis partnered with a bunch of social influencers and transformed them into their ambassadors. Each of these ambassadors has hundreds and thousands of followers on many social media channels, which naturally brings Gymshark a decent number of fans. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Not_everyone_can_become_Gymshark%E2%80%99s_influencers\"><\/span><span style=\"font-weight: 400;\">1. Not everyone can become Gymshark\u2019s influencers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When doing research for Gymshark\u2019s growth story, we read so many comments like this:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cMy wish to be athlete of gymshark.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">There are many wishes that will possibly never come true. Why? Because even though Gymshark said they didn\u2019t have any set of criteria when choosing their athletes, it\u2019s not easier for anyone to figure out this: <\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11146\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-9.png\" alt=\"Not everyone can become Gymshark\u2019s influencers\" width=\"700\" height=\"81\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/sites.google.com\/site\/gymshark1122703185\/sponsorship\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Gymshark<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=q5rqFq0OwWE\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Ben Francis<\/span><\/a><span style=\"font-weight: 400;\"> also said so. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Initially, Gymshark wanted to work with YouTubers they were inspired to enhance visibility. They wanted to create a family that shared the same passion for fitness and in helping others, along with a vision to grow into something bigger than themselves. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, they chose the ones who had the power to make their brand catch fire, absolutely loved their products, and would be with them for a long time. At that time, no one else was really doing this in eCommerce. (Now we call it influencer marketing.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Instagram, Gymshark chooses large-following fitness accounts. Then, they reach out and sponsor those influencers. In return, the athletes wear Gymshark and create Instagram posts about the brand; at the same time, insert a reference to the Gymshark site in their Instagram bio. How smart they are!<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11147 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-10.png\" alt=\"On Instagram, Gymshark chooses large-following fitness accounts\" width=\"574\" height=\"280\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A worthy note that for Gymshark, it isn\u2019t all about the numbers. To become their brand ambassador, a person has to have a substantial following coupled with strong engagement. Besides, they must fit their products and customers to ensure authenticity and credibility. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Those_who_are_chosen_will_be_Gymshark%E2%80%99s_ambassadors\"><\/span><span style=\"font-weight: 400;\">2. Those who are chosen will be Gymshark\u2019s ambassadors<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All chosen athletes will represent the Gymshark brand to their own communities. This allows them to individually engage with their fans on a personal level as a reflection of the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2013, Gymshark started collaborating with two fitness YouTubers, namely, Lex Griffin of Lex Fitness, whose channel now has over 440,000 followers, and Chris Lavado, whose channel has 65,000 subscribers today. The brand sent them some samples with the hope for a stamp of approval &#8211; and a video to prove it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gymshark soon expanded its social media strategy by sponsoring various fitness Instagrammers, YouTubers, and bloggers. To engage their ambassadors and products with their customers, they organized meet-ups. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before any event happens, the influencers will connect with their fans to tell them how much they can\u2019t wait to meet them, and how much they love their fans. This approach is a huge investment in their ROI but also in their brand ethos.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11148 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-11.png\" alt=\"Those who are chosen will be Gymshark\u2019s ambassadors\" width=\"533\" height=\"482\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s look at one of Gymshark\u2019s most successful influencer marketing campaigns: TikTok.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_How_Gymshark_succeeded_with_TikTok\"><\/span><span style=\"font-weight: 400;\">3. How Gymshark succeeded with TikTok<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For those who have never heard about TikTok, it is the <\/span><a href=\"https:\/\/techcrunch.com\/2018\/11\/02\/tiktok-surpassed-facebook-instagram-snapchat-youtube-in-downloads-last-month\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">most downloaded social media app<\/span><\/a><span style=\"font-weight: 400;\"> in the US in Sep 2018, with <\/span><a href=\"http:\/\/mediakix.com\/2019\/02\/tik-tok-user-growth-infographic\/#gs.7hnfx4\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">over 500 million<\/span><\/a><span style=\"font-weight: 400;\"> global monthly active users. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gymshark took notice of TikTok\u2019s potential as a marketing channel. On average, TikTok is younger than other popular platforms, and its community has <\/span><a href=\"https:\/\/www.theverge.com\/2018\/8\/2\/17644260\/musically-rebrand-tiktok-bytedance-douyin\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">a strong passion for music<\/span><\/a><span style=\"font-weight: 400;\">. So, working with it will offer a means to reach and engage a distinct audience and demographics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To kick things off, Gymshark partnered with fitness and lifestyle influencers on TikTok. Then, they announced their \u201c66 Days | Change Your Life\u201d challenge on their site and other social media platforms. Followers were asked to choose a personal goal and upload an initial photo of themselves. 66 days later, they had to update their photo for a chance to win a year\u2019s supply of Gymshark goods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Goals<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve Gymshark\u2019s brand and awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promote the \u201c66 Days | Change Your Life\u201d challenge.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create an active and meaningful connection with fans by inviting them to join the brand\u2019s challenge. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Approach<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Channel: TikTok. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">6 influencers: Wilking Sisters (1.2m fans), Rybka Twins (5.7m fans), Laurie Elle (2.8m fans), Twin Melody (6.3m fans), Lesotwins (1.5m fans), and Antonie Lokhorst (4m fans). Their videos are in the health, fitness, lifestyle, and dance categories.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Implementation<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Work with TikTok creators to create high-quality and compelling videos with a length of 15 seconds. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos featured choreographed movement set to music.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post themes included dance, acrobatics, lip-syncing, and other activities.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.tiktok.com\/embed\/6654852719091649797\" width=\"340\" height=\"700\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">? Wait! If you\u2019re still struggling to come up with influencer marketing ideas, check out our Beeketing write-up of <\/span><span style=\"font-weight: 400;\">eCommerce influencer marketing guide<\/span><span style=\"font-weight: 400;\"> (you\u2019ll see that some of these are strategies Gymshark itself is using).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only a few weeks after running the campaign, the #Gymshark66 hashtag flooded Facebook, Twitter, and Instagram, which expanded Gymshark\u2019s presence and reach.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11149\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-13.png\" alt=\"Gymshark succeeded with TikTok\" width=\"700\" height=\"405\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition, this campaign drives a lot of user-generated content for Gymshark, not only on social platforms but also on other sites. The content is created by those who want to show off their success in their own place. <\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11150\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-14.png\" alt=\"Evolve with Elise\" width=\"700\" height=\"399\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.evolvewithelise.com\/2019\/01\/gymshark-66.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Evolve with Elise<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Results<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Targeted 19.8 million fans on TikTok. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overall engagement rate: 11.11%. (Hearts: 1,916,400, and comments: 12,576).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hashtag usage (in views) #gymshark66: 45.5 million views. <\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They don\u2019t need any investors for capital!<\/span><\/p>\n<table class=\" aligncenter\" style=\"height: 144px; border-color: #dedede; background-color: #dedede; width: 720px;\" width=\"720\">\n<tbody>\n<tr>\n<td style=\"width: 750px;\"><b>Key takeaway<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Look at the influencers your target audience admires. Make sure they match their products and their goals. Then, brainstorm ways to collaborate with them effectively.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"section4\"><span class=\"ez-toc-section\" id=\"Tip_2_Brand_community_Be_present_on_the_biggest_social_networks_to_build_a_long-lasting_relationship_with_fans\"><\/span>Tip 2. Brand community: Be present on the biggest social networks to build a long-lasting relationship with fans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gymshark\u2019s growth has largely been fueled by social networks. They have a huge number of followers on Instagram, Facebook, Twitter, Pinterest, YouTube, and even Spotify. The cool thing is everything they post, from images to videos, always looks professional and consistent across these platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that Gymshark doesn\u2019t use social media as a way to generate direct sales. Instead, their goal is building brand awareness and providing their fans with value. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Gymshark_Instagram\"><\/span><span style=\"font-weight: 400;\">1. Gymshark Instagram<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every day, Gymshark reaches a huge amount of engagement via Instagram.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11151\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-15.png\" alt=\"Gymshark Instagram\" width=\"700\" height=\"114\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The truth is Instagram has always been Gymshark\u2019s main focus. Then, everything else is basically a version of what they did on Instagram, no matter the fact that more than 50% of their traffic is from YouTube. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As said earlier, Gymshark currently owns three different Instagram accounts with a total of over 5M followers. \u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11152\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-16.png\" alt=\"gymshark with 5M followers on Instagram\" width=\"700\" height=\"404\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.instagram.com\/gymshark\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">@gymshark<\/span><\/a><span style=\"font-weight: 400;\"> with 3.1M followers. This main account is meant for news, events, promotions, etc. from Gymshark.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.instagram.com\/gymsharkwomen\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">@gymsharkwomen<\/span><\/a><span style=\"font-weight: 400;\"> with 2.1M followers. The name tells it all: it\u2019s where Gymshark\u2019s women show off. <\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.instagram.com\/gymsharktrain\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">@gymsharktrain <\/span><\/a><span style=\"font-weight: 400;\">with 532K followers, where you can find training or inspirational daily videos from the Gymshark family. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In their main <\/span><a href=\"https:\/\/www.instagram.com\/gymshark\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">@gymshark<\/span><\/a><span style=\"font-weight: 400;\"> account, they don\u2019t add a link to their product page, instead of a link to their campaign or event. Why? Because their main goal is to educate and engage with their followers, which eventually drives their sales.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11153 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-17.png\" alt=\"In their main @gymshark account, they don\u2019t add a link to their product page\" width=\"661\" height=\"488\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Gymshark_Facebook\"><\/span><span style=\"font-weight: 400;\">2. Gymshark Facebook<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gymshark has over 1.5M loyal Facebook fans who are always hungry for their products. On this network, they often share pictures of their fitness athletes to inspire their followers and communicate with them.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11154\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-18.png\" alt=\"Gymshark Facebook page\" width=\"700\" height=\"245\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.facebook.com\/Gymshark\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Gymshark Facebook page<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If someone you follow does the same thing day by day, you may feel bored quickly and want to unfollow them. But Gymshark actually does this. Their posts are even short and simple &#8211; just two or three lines of text without using any copywriting tricks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The coolest part about Gymshark\u2019s Facebook page is they always include the hashtag #gymshark in every single post. Considering Facebook handles billions of searches per day, using this hashtag clearly helps Gymshark reach a lot of new people. If posts surrounding a certain hashtag or campaign perform well, that\u2019s a direct signal to keep that topic in the spotlight.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11155 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-19.png\" alt=\"Gymshark Facebook Post with hashtag\" width=\"564\" height=\"821\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Apart from the official account, Gymshark also created the <\/span><a href=\"https:\/\/www.facebook.com\/groups\/285124828762809\/?source_id=129669023798560\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Gymshark Community<\/span><\/a><span style=\"font-weight: 400;\"> Facebook group. This group is dedicated to strengthening the connection between Gymshark and their followers. Every member can share their fitness journey and get inspired by the stories of others. <\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11156\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-20.png\" alt=\"Gymshark Community Facebook group with a very engaging photo cover\" width=\"700\" height=\"225\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Gymshark Community Facebook group with a very engaging photo cover<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Gymshark_Twitter\"><\/span><span style=\"font-weight: 400;\">3. Gymshark Twitter<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Thousands of people are following <\/span><a href=\"https:\/\/twitter.com\/Gymshark?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Gymshark on Twitter<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11157\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-21.png\" alt=\"Gymshark Twitter\" width=\"700\" height=\"257\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Unlike Facebook, Gymshark uses diverse hashtags on their Twitter posts. If you look through their account, you\u2019ll notice this thing: they create a separate hashtag for every day of the week, for example, #MondayMotivation, #TuesdayThought, or #ThrowbackThursday. Each post comes with a highly relevant picture or video.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-11158\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-22.png\" alt=\"gymshark influencer marketing\" width=\"448\" height=\"503\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Gymshark_Pinterest\"><\/span><span style=\"font-weight: 400;\">4. Gymshark Pinterest<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pinterest is an ideal choice for fitness or lifestyle eCommerce store owners to drive traffic. Gymshark has executed this hack flawlessly. Don\u2019t believe us? See the number of followers and views Gymshark has acquired on this platform.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11159\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-23.png\" alt=\"Gymshark Pinterest\" width=\"700\" height=\"286\" \/><\/p>\n<p><span style=\"font-weight: 400;\">10M+ monthly viewers and 400K followers, those numbers count!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding what the audience is actually interacting with, Gymshark also creates several Pinterest boards like Gymshark Men, Gymshark Women, Purple Passion, and Vital Seamless.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11160\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-24.png\" alt=\"Gymshark creates several Pinterest boards\" width=\"700\" height=\"528\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This classification isn\u2019t an accident because most of those boards are corresponding to their product collections on their site. Need proof? The Vital Seamless page received the highest number of shares, which is also the name of a board on their Pinterest.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11161\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-25.png\" alt=\"Gymshark also creates several Pinterest boards\" width=\"700\" height=\"357\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By grouping pins like this, Gymshark makes it easier for their fans to view their products and share their boards. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, if you click the Gymshark Women button at the top-right corner of their Pinterest cover, you\u2019ll be directed to this:<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11162\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-26.png\" alt=\"Gymshark also creates several Pinterest boards\" width=\"700\" height=\"511\" \/><\/p>\n<p><span style=\"font-weight: 400;\">385,441 followers on this page only. Everything is for women. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And (again), Gymshark gives their followers the #GymsharkWomen hashtag. If someone types this hashtag to the Pinterest search box, they\u2019ll see this:<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11163\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-27.png\" alt=\"Gymshark gives their followers the #GymsharkWomen hashtag\" width=\"700\" height=\"243\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gymshark, admittedly, does Pinterest marketing so well.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Gymshark_YouTube\"><\/span><span style=\"font-weight: 400;\">5. Gymshark YouTube<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The majority of Gymshark\u2019s audience is young people aged from 18 &#8211; 31 years old. <\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11164\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-28.png\" alt=\"Gymshark YouTube\" width=\"700\" height=\"139\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/hypeauditor.com\/report\/gymshark\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">HypeAuditor<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To keep those millennial viewers stay longer (and forever) with the brand, smart guys at Gymshark decided to change their YouTube influencer marketing a bit. They want to add more value-based and topical content to their videos, besides showcasing their brand campaigns. This way, they can diversify their approach, and also encourage potential viewers to subscribe to their channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their first step of conducting this change is sharing behind-the-scenes videos about the story of their brand, athletes, and other incredible people. They don\u2019t feel ashamed to share their highs and lows, trying to maintain transparency and relatability. This is a great way to give their fans new things, better resonate with them, and build trust.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11165\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-29.png\" alt=\"Gymshark decided to change their YouTube influencer marketing a bit\" width=\"700\" height=\"244\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.youtube.com\/results?search_query=gymshark+behind+the+scenes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Gymshark has mastered the art of creating inspirational and motivational videos like this.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YNiIUCBxhCQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Those videos are great for a few reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are not too long (at least for a super inspirational story of a celebrity).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are of high quality (if not perfect), in terms of images, sound, music, etc. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They show stories of real (and famous) fitness athletes who had the same difficulties as many others but determined to go beyond their limit. \u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, Gymshark responds to as many fan interactions as quickly as possible. They make use of every feedback they receive and use them to shape their future concepts and approaches.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11166 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-30.png\" alt=\"\u201cThe Big Why\u201d Gymshark continues doing what they\u2019re VERY good at!\" width=\"493\" height=\"427\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cThe Big Why\u201d Gymshark continues doing what they\u2019re VERY good at!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The results? Gymshark receives so many mentions, social media reaches, likes, shares, and comments on YouTube.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11167\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-31.png\" alt=\"Gymshark receives so many mentions, social media reaches, likes, shares, and comments on YouTube\" width=\"700\" height=\"127\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Using this smart strategy, Gymshark also brought their audience a lot of positive sentiment. The more they love Gymshark, the more likely they will share the brand with their friends. It\u2019s like a snowball effect!<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11168\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-32.png\" alt=\"Gymshark also brought their audience a lot of positive sentiment\" width=\"700\" height=\"113\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When Gymshark\u2019s new collections launch or after their sales end, Gymshark athletes and dozens of unsponsored YouTube vlogs show off their Gymshark hauls &#8211; everything they\u2019ve bought from the brand. If you watch some videos, you\u2019ll see those YouTubers genuinely love Gymshark products and don\u2019t hesitate to give compliments. Even when they aren\u2019t satisfied with something, their feedback is always constructive. This is a strong social proof for Gymshark.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mG5EpySUJj4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Gymshark_Spotify\"><\/span><span style=\"font-weight: 400;\">6. Gymshark Spotify<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gyms\/fitness might be <\/span><a href=\"https:\/\/powerdigitalmarketing.com\/blog\/how-your-brand-can-leverage-spotify\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">the most aligned industry<\/span><\/a><span style=\"font-weight: 400;\"> to utilize Spotify to reach a broader audience. Gymshark has already known this fact for a long time, and they did a good job of using Spotify to connect with their follows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See this:<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11169\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-33.png\" alt=\"Gymshark Spotify\" width=\"700\" height=\"450\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/open.spotify.com\/user\/21o5jgmtm2yths6dx7sw4zm6a\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Gymshark Spotify<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Gymshark uses Spotify to create motivational playlists that in turn, push people to drive to the gym, and complete a workout! Notice the way they named their playlists. Each playlist name always started with Gymshark, followed by the name of their athlete or type of workout.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing this, Gymshark can connect with their fans on a daily basis and help them improve their life as they promised.\u00a0<\/span><\/p>\n<table class=\" aligncenter\" style=\"height: 306px; border-color: #dedede; background-color: #dedede; width: 724px;\" width=\"720\">\n<tbody>\n<tr>\n<td style=\"width: 750px;\"><b>Key takeaway<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your audience reacts differently to a campaign on Facebook than to the same campaign on Instagram. So, figure out what your tone of voice needs to be on each channel and make sure you\u2019re delivering the right message &#8211; wording it in a way that those fans want to see it or read it. Don\u2019t get lazy and just spread the same content across all your social media platforms because it\u2019s easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, be present everywhere. Take advantage of them to create a huge buzz for your brand. Remember to keep professional and consistent across all the channels.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"section5\"><span class=\"ez-toc-section\" id=\"Tip_3_A_sure-fire_Black_Friday_marketing_strategy_to_sell_out_90_of_products_within_a_day\"><\/span>Tip 3. A sure-fire Black Friday marketing strategy to sell out 90% of products within a day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On <\/span><a href=\"https:\/\/www.gymshark.com\/blogs\/news\/blackout-faq\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Gymshark\u2019s Blackout FAQ<\/span><\/a><span style=\"font-weight: 400;\"> page, they stated, <\/span><i><span style=\"font-weight: 400;\">\u201cSuffice to say, we rarely have sales\u201d.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Let us finish this sentence:<\/span><i><span style=\"font-weight: 400;\"> \u201cBut when we [Gymshark] have, we make a BIG one\u201d. <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Just kidding, but that&#8217;s true!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every year, Gymshark gives their customers two big sales, and Black Friday is one of them. In Nov 2017, they ran a very successful Black Friday campaign, which led to a huge influx of sales. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure its brand awareness and sales were maximized during this crucial retail occasion, Gymshark worked with the Facebook Creative Shop to devise a powerful campaign. <\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11182\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-46.png\" alt=\"A sure-fire Black Friday marketing strategy to sell out 90% of products within a day\" width=\"700\" height=\"340\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.gymshark.com\/blogs\/news\/blackout-faq\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Gymshark<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The brand<\/span><span style=\"font-weight: 400;\"> decided to take the opposite approach to its usual tactics. Instead of using bright images, they switched to blacked-out pictures instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gymshark began its Black Friday sale on Monday and ran it for a week (called Blackout), using an array of different content each day. The Black Out campaign featured models wearing Gymshark\u2019s Black Friday exclusive product and even featured user-generated content from fans who truly brought into the campaign. A combination of Instagram ads was used, including Stories ads, carousel ads, and dynamic ads in the Instagram feed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At that point, a question is raised: Why did Gymshark extend the sale to 7 days instead of 1 day as normal?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two main reasons. First, their potential customers wouldn\u2019t have to spend their hard-earned cash on a different sale, meaning they can buy more at Gymshark. Second, a week-long sale means they were more likely to get more customers. However, this practice has been widely used by many eCommerce retailers, so what made Gymshark stand out of the crowd?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_The_feeling_of_missing_out_FOMO\"><\/span><span style=\"font-weight: 400;\">1. The feeling of missing out (FOMO)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When used properly, <\/span><a href=\"https:\/\/beeketing.com\/blog\/use-urgency-scarcity-to-increase-online-sales\/?utm_ch&amp;utm_medium=noSEO&amp;utm_term=gannel=blogymshark2019\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">FOMO<\/span><\/a><span style=\"font-weight: 400;\"> can bring massive success for a business. Gymshark took advantage of this psychology phenomena by setting the start of the sale on Monday at 3 PM and shutting down the site by only showing this <\/span><a href=\"https:\/\/beeketing.com\/countdown-cart\/?utm_channel=blog&amp;utm_medium=SEO&amp;utm_term=gymsharkstory2019\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">countdown timer<\/span><\/a><span style=\"font-weight: 400;\">: <\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11175\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-40.png\" alt=\"The feeling of missing out (FOMO)\" width=\"700\" height=\"327\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.strategy-plus.net\/gymshark-blackout-week\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Strategy Plus<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The timer and the blackout deals were also hyped on various Influencers\u2019 <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> platform, making it the perfect storm. As soon as the timer stroke the last second, the blackout site appeared, showing the offers, then, it was all up for grabs.<\/span><br \/>\n<span style=\"display: none;\" data-sumome-listbuilder-embed-id=\"0f4542667493489d32b32a92660f6040d8aad5180bcfab6ab90da6d4aab36c30\">Bee doo bee doo bee doo<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_The_checkout_line\"><\/span><span style=\"font-weight: 400;\">2. The checkout line<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On the first day of the Black Friday sale, two minutes before a customer proceeded to checkout, he was stuck in a line:<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11176\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-41.png\" alt=\"The checkout line\" width=\"700\" height=\"385\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.strategy-plus.net\/gymshark-blackout-week\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Strategy Plus<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">After approximately 10 minutes, he finally managed to get to the last page. However, by the time he got to this point of the process, his chosen product was sold out!<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11177\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-42.png\" alt=\"The checkout line\" width=\"700\" height=\"608\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.strategy-plus.net\/gymshark-blackout-week\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Strategy Plus<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">He didn\u2019t see his wanted item in the cart. This means someone else also had the same item in their cart, and the first one to get to the last page would get it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The unexpected influx of people caused many items to result as \u2018sold out\u2019 and for the website to crash almost straight away. But, this increased the aura of exclusivity that surrounds the Gymshark brand and was no doubt a show of the incredible success that was, despite the difficulties encountered.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11178 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-43.png\" alt=\"The checkout line\" width=\"444\" height=\"116\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gymshark saw <\/span><a href=\"https:\/\/www.marketingweek.com\/2018\/10\/11\/gymshark-instagram-black-friday-sales\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">phenomenal results<\/span><\/a><span style=\"font-weight: 400;\"> across the board. The campaign reached 16.4 million people, and 40% of purchases made during the campaign period came from Instagram. They also achieved a 6.6X return on ad spend.<\/span><\/p>\n<table class=\" aligncenter\" style=\"height: 251px; border-color: #dedede; background-color: #dedede; width: 723px;\" width=\"720\">\n<tbody>\n<tr>\n<td style=\"width: 750px;\"><b>Key takeaway<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How could Gymshark survive when they only have two sales a year, not to mention they don\u2019t give any discount or coupon code on the page? It\u2019s because they own exclusive products and have a huge community of people who are willing to pay more to get one from them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are going to try something like this, be sure you\u2019ve created strong foundations like Gymshark. \u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"section6\"><span class=\"ez-toc-section\" id=\"Tip_4_A_perfect_strategy_to_bridge_the_gap_between_online_and_offline_and_sell_exactly_where_customers_are\"><\/span>Tip 4. A perfect strategy to bridge the gap between online and offline, and sell exactly where customers are<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to become different from competitors and cut through all the noise that now exists online, Gymshark established their authentic community. And they did this so well. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_The_Gymshark_Central_blog_to_give_more_values_to_customers\"><\/span><span style=\"font-weight: 400;\">1. The Gymshark Central blog to give more values to customers <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using the Gymshark Central blog as a hub, they make it easy for new and returning customers alike to dive into their community without having to do any heavy lifting.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11170\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-34.png\" alt=\"The Gymshark Central blog to give more values to customers\" width=\"700\" height=\"579\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gymshark Central is full of articles with tips, tutorials, and recipes which provide customers useful information about health and fitness. By offering this, Gymshark has clearly positioned them as their fans\u2019 go-to source for health and fitness. Also, their customers find it easier to make a buying decision after reading their articles.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Open_pop-up_stores_to_reach_local_build_buzz_and_boost_revenue\"><\/span><span style=\"font-weight: 400;\">2. Open pop-up stores to reach local, build buzz, and boost revenue <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From its core, Gymshark has always been a brand looking to engage face to face with its customers. After a few years attending trade shows, Gymshark\u2019s guys realized this wasn\u2019t the best avenue to create the best in-person experiences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They decided to stop doing trade shows and experimented with pop-up stores. They tried to keep the same experiences as they used to do at trade shows while bringing in their awesome team of athletes to meet face-to-face with their fans. Doing this, Gymshark could raise awareness of their new products, educate their fans, boost sales, and take free product returns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is Gymshark\u2019s first pop-up store in New York:<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11179 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-44.png\" alt=\"Open pop-up stores to reach local, build buzz, and boost revenue\" width=\"596\" height=\"632\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By the end of Mar 2019, they already had 7 pop-up stores in total, namely, Los Angeles, Melbourne, Birmingham, Dublin, Toronto, Sydney, and Amsterdam. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the Gymshark Toronto pop-up store as an example. This is considered as their most successful outdoor event to date. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To promote this pop-up shop, Gymshark did a bunch of things:<\/span><\/p>\n<p><b>#1 <\/b><span style=\"font-weight: 400;\">Wrote a short article with an attention-grabbing title \u2018We lift the city\u2019 and publish it on their Gymshark Central blog. In the article, they listed all of their athletes who would show up at the pop-up store.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11181\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-00.png\" alt=\"Notice the number of comments this article got. It\u2019s incredible, right?\" width=\"700\" height=\"424\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Notice the number of comments this article got. It\u2019s incredible, right? <\/span><\/i><\/p>\n<p><b>#2<\/b><span style=\"font-weight: 400;\"> Created an event on Facebook and regularly update it. They even replied to (almost) all comments.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11172 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-36.png\" alt=\"Created an event on Facebook\" width=\"507\" height=\"564\" \/><\/p>\n<p><b>#3<\/b><span style=\"font-weight: 400;\"> Created a consistent hashtag starting with #lift for all pop-up stores (in this case, #lifttoronto). Anyone could easily remember the name and search for the event. For example, if you type #lifttoronto to the Twitter search box, \u00a0you\u2019ll get a lot of tweets about the event.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11173 size-full\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-37.png\" alt=\"Created a consistent hashtag\" width=\"444\" height=\"407\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In anticipation of the pop-up, Gymshark advertised their Canadian eCommerce site offering free returns and prices that included duties. This created a buzz in the Canadian market and served as a marketing play in prelude to their activation announcement. Despite access to products online, dedicated fans still drove from far and wide to attend the event, jumping at the chance to meet the athletes they admire and follow so closely on YouTube and Instagram.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-11174\" src=\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/05\/Gymshark-influencers-38.png\" alt=\"Gymshark advertised their Canadian eCommerce site offering free returns and prices that included duties\" width=\"700\" height=\"208\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The turnout exceeded Gymshark\u2019s expectation. They sold through all <\/span><a href=\"https:\/\/uppercasehq.com\/blog\/how-gymshark-sold-through-90-percent-off-their-product\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">300,000 products<\/span><\/a><span style=\"font-weight: 400;\"> on hand, nearly all on day 1. Moreover, Gymshark pushed people to take action all their ideas, promoting the message \u201cBe all that you imagined you could be. Be a visionary.\u201d Toronto was lifted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gymshark was good at combining social interactions with customers\u2019 strong purchase intent. This is most clear at many of their pop-up stores that spring up across the UK. They featured special sales, live classes, demonstrations, and their athletes\u2019 appearance, which attracted their fans\u2019 attention and got them to wait for hours for the doors to open in the hope of scooping up some exclusive gear and meeting up with other like-minded people. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By growing their community both on-and-offline, Gymshark is a prime example of what it means to build a brand experience customers can\u2019t wait to be a part of.<\/span><\/p>\n<table class=\" aligncenter\" style=\"height: 449px; border-color: #dedede; background-color: #dedede; width: 716px;\" width=\"720\">\n<tbody>\n<tr>\n<td style=\"width: 750px;\"><b>Key takeaway<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of reasons why pop-up stores beat out permanent brick-and-mortar stores, which is why Gymshark chose them. For example:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Much cheaper: You have to pay to rent the space, design your display, and hire employees, but it\u2019ll still be much less than a permanent location in the short term.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">More portable: You can put the store exactly where your customers are &#8211; almost anywhere. If a location isn\u2019t working or generating enough profit, you can move elsewhere.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Easier to scale: You can decrease and increase the size of your area as needed, depending on the possible number of fans who will go to your shop.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Lower commitment: You can be open for just a sale or an occasion.<\/span><\/li>\n<\/ul>\n<p>With these in mind, it\u2019s worth to put pop-up stores into your marketing and sales strategy.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #000000; font-size: 37px;\">5 key takeaways from Gymshark\u2019s multi-million dollar success<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where you\u2019re in eCommerce or an entirely different industry, there are five golden nuggets of wisdom you can steal from Gymshark and try them out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the five key takeaways:<\/span><\/p>\n<p>1.<b> Get collab with the right influencers<\/b><span style=\"font-weight: 400;\">. Turn them into your ambassadors, help them hit their goal, build your product with them, and they\u2019ll stay with you forever. <\/span><\/p>\n<p>2. <b>Focus on growing your social media channels<\/b><span style=\"font-weight: 400;\">. Go with any platform you think it\u2019s potential and suits your business. Then, find what type of posts your audience most like to enjoy. \u00a0<\/span><\/p>\n<p>3. <b>Don\u2019t overlook the power of the blog on your store<\/b><span style=\"font-weight: 400;\">. This is a great way to connect with your customers, give them more values, and build trust. <\/span><\/p>\n<p>4.<b> Put your products directly in front of your customers<\/b><span style=\"font-weight: 400;\">. Sometimes, you need to let your customers \u201ctouch\u201d your products (at least) once, so they can feel more confident to shop your online store in the future. <\/span><\/p>\n<p>5. <b>Apply the FOMO marketing and create exclusivity for every product you sell<\/b><span style=\"font-weight: 400;\">. By doing so, you can create a large group of fans who are so crazed about your products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are you waiting for? It\u2019s time to take actions to build your eCommerce store you\u2019ve ever dreamed of. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In nearly 7 years, Gymshark achieves great success (perhaps we should say a cult-like following): A sportswear empire valued between&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[6,409,1],"tags":[],"gutentor_comment":2,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/2029"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=2029"}],"version-history":[{"count":6,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/2029\/revisions"}],"predecessor-version":[{"id":10082,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/2029\/revisions\/10082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/2063"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=2029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=2029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=2029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}