{"id":1906,"date":"2020-05-15T10:45:40","date_gmt":"2020-05-15T10:45:40","guid":{"rendered":"https:\/\/blog.shopbase.com\/?p=1906"},"modified":"2022-02-11T08:28:28","modified_gmt":"2022-02-11T08:28:28","slug":"optimize-abandoned-cart-recovery-sms","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/en\/optimize-abandoned-cart-recovery-sms.html","title":{"rendered":"$232 in exchange for $18000 sales: Here\u2019s how ShopBase helps online merchants to optimize their abandoned cart recovery SMS"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cart abandonment is like a longing pain in the neck for online retailers!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every day,\u00a0 <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">69.23% of online carts<\/span><\/a><span style=\"font-weight: 400;\"> are abandoned, which means that your sales numbers may only be one-third of what they could possibly be. You, eCommerce merchants, lose your potential orders, and sales numbers just stay still.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, while cart abandonment is a nuisance, it also offers excellent opportunities to understand your customers, learn from their behavior, and in turn, helps us to bring out the solution to all of this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re giving you the fact that many ShopBase sellers have been applying this method into practice with their business. And the results are worth the effort as the recovery rate has <\/span><b>doubly increased from 1.39% to 3.27%<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Know what\u2019s even more awesome? The spending is only<\/span><b> $232 using ShopBase abandoned cart recovery SMS to earn up to $18.000 <\/b><span style=\"font-weight: 400;\">in total revenue. Such numbers to be mindful of!\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So in today&#8217;s post, I want to show you how to nail your abandoned cart SMS automation with ShopBase and zoom in why this strategy is one of the most effective ways to drag the cart abandonment rate down to the ground.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s go!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680c9d090f9cf\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680c9d090f9cf\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/en\/optimize-abandoned-cart-recovery-sms.html\/#Understand_why_customers_are_leaving_without_saying_goodbye\" title=\"Understand why customers are leaving without saying goodbye\">Understand why customers are leaving without saying goodbye<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/en\/optimize-abandoned-cart-recovery-sms.html\/#Change_your_mindset_to_reach_the_target\" title=\"Change your mindset to reach the target!\">Change your mindset to reach the target!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/en\/optimize-abandoned-cart-recovery-sms.html\/#Breakdown_and_optimize_all_related_elements\" title=\"Breakdown and optimize all related elements\u00a0\">Breakdown and optimize all related elements\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/en\/optimize-abandoned-cart-recovery-sms.html\/#Text_message_ideas_for_the_best_recovery_SMS\" title=\"Text message ideas for the best recovery SMS\">Text message ideas for the best recovery SMS<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/en\/optimize-abandoned-cart-recovery-sms.html\/#GENERAL\" title=\" GENERAL\"> GENERAL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/en\/optimize-abandoned-cart-recovery-sms.html\/#FAMILY\" title=\" FAMILY\"> FAMILY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/en\/optimize-abandoned-cart-recovery-sms.html\/#SHOW_SUPPORT\" title=\" SHOW SUPPORT\"> SHOW SUPPORT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/en\/optimize-abandoned-cart-recovery-sms.html\/#STAY_AT_HOME\" title=\" STAY AT HOME\"> STAY AT HOME<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shopbase.com\/blog\/en\/optimize-abandoned-cart-recovery-sms.html\/#TOY_STORES\" title=\" TOY STORES\"> TOY STORES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shopbase.com\/blog\/en\/optimize-abandoned-cart-recovery-sms.html\/#FITNESS_SUPPLEMENTS_SPORT_EQUIPMENT\" title=\" FITNESS SUPPLEMENTS &amp; SPORT EQUIPMENT\"> FITNESS SUPPLEMENTS &amp; SPORT EQUIPMENT<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understand_why_customers_are_leaving_without_saying_goodbye\"><\/span><span style=\"font-weight: 400;\">Understand why customers are leaving without saying goodbye<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0It&#8217;s crucial to figure out the root cause of all these pains in order to assess whether you need to change some of your online practices or not.\u00a0\u00a0<\/span><img loading=\"lazy\" class=\"aligncenter wp-image-1907\" src=\"https:\/\/blog.shopbase.com\/wp-content\/uploads\/2020\/05\/sms1.png\" alt=\"A recent survey by Baymard looks more specifically at the reasons for checkout abandonment.\u00a0\" width=\"589\" height=\"422\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms1.png 939w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms1-300x215.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms1-768x550.png 768w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">A recent survey by <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Baymard<\/span><\/a><span style=\"font-weight: 400;\"> looks more specifically at the reasons for checkout abandonment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So in general, the lessons from the data above are that people are abandoning online purchases due to issues that can be fixed by better design and usability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, once your customers decide to opt out, there&#8217;s a high chance they won&#8217;t come back, and all your effort of making it easier and more flexible to check out just don&#8217;t get the notice back from your dropped shoppers anymore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s when you need to think of a bigger picture and further solution to bring your customers back to your store as soon as possible. And adding text messages to your remarketing toolkit is one of the most powerful retention marketing ever.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Change_your_mindset_to_reach_the_target\"><\/span><span style=\"font-weight: 400;\">Change your mindset to reach the target!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First thing first, when encountering a problem, you need to come up with a know-how mindset and think of the most suitable approach to address the problem quickly. At ShopBase, we stick to data-driven decision making rather than just <\/span><span style=\"font-weight: 400;\">making decisions that are intuitive or based on observation alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the flow that we\u2019re currently working after:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-1908\" src=\"https:\/\/blog.shopbase.com\/wp-content\/uploads\/2020\/05\/sms2.png\" alt=\"Change your mindset to reach the target!\" width=\"562\" height=\"562\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms2.png 939w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms2-150x150.png 150w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms2-300x300.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms2-768x768.png 768w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/p>\n<ul>\n<li><b>Goal<\/b><span style=\"font-weight: 400;\">: What can&#8217;t be measured, can&#8217;t be improved. That&#8217;s why the most important thing to make yourself think of is to determine a specific goal for your business to achieve. From which, you can gradually write down the to-do list and put them into practice.<\/span><\/li>\n<li><b>Hypothesis: <span style=\"font-weight: 400;\">Based on the key data sets, the next step is to identify all the factors and elements that might affect your results in the end and give out all the hypotheses you can think of to achieve that goal you set.\u00a0<\/span><\/b><\/li>\n<li><strong>Test<\/strong>: <span style=\"font-weight: 400;\">With all that said, it&#8217;s time to put everything to A\/B test <\/span><span style=\"font-weight: 400;\">A\/B<\/span><span style=\"font-weight: 400;\"> in order to know which ideas suit the best with your business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Analyze<\/b><span style=\"font-weight: 400;\">: Based on the metrics that present the project efficiency or how they might work, you need to analyze whether the numbers have improved or not. And if it&#8217;s not showing the result you&#8217;re expecting, then it&#8217;s time to figure out the reason why.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Optimize<\/b><span style=\"font-weight: 400;\">: Continue testing your strategy, track where customers drop off, just make sure that your method is running the best it can and everything is fully optimized to make the most out of it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Repeat until it hits the goal<\/b><span style=\"font-weight: 400;\">: Repeat the whole process even when it\u2019s time-consuming but good things take time so try it until you make it.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Breakdown_and_optimize_all_related_elements\"><\/span><span style=\"font-weight: 400;\">Breakdown and optimize all related elements\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So enough for theory, it&#8217;s about time to analyze everything and let the number do the talking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is the SMS indicator when ShopBase first received the request from our customer for the optimal advice.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-1909\" src=\"https:\/\/blog.shopbase.com\/wp-content\/uploads\/2020\/05\/sms3.png\" alt=\"Breakdown and optimize all related elements\u00a0\" width=\"656\" height=\"460\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms3.png 939w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms3-300x210.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms3-768x538.png 768w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The rate from<\/span><b> Feb 17 to Mar 17<\/b><span style=\"font-weight: 400;\">, exactly one month long, was only at <\/span><b>1.39%<\/b><span style=\"font-weight: 400;\">, which was pretty low. Now, let&#8217;s do the math:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At a cost of<\/span><b> $ 0.02 per one SMS<\/b><span style=\"font-weight: 400;\">, which means, ShopBase seller has spent a total of at least<\/span><b> $80 for nearly 4000 SMS<\/b><span style=\"font-weight: 400;\"> sent to earn <\/span><b>$2470 sales<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Let&#8217;s say the cost of for goods and advertising accounted for 70% of this revenue, the net profit was at about: <\/span><b>2470 * 30% = $741<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Return of Investment (ROI) number, therefore, was:<\/span><b> $741\/80 * 100% = $9.26<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This means, for every <\/span><b>$1 spent on SMS<\/b><span style=\"font-weight: 400;\">, this store earned only <\/span><b>$9.26 in net profit<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal set is to at least double this ROI. Here&#8217;s how ShopBase comes to the rescue:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, every element from the <\/span><b>SMS sent<\/b><span style=\"font-weight: 400;\">, <\/span><b>SMS clicked rate<\/b><span style=\"font-weight: 400;\"> to the <\/span><b>order complete number<\/b><span style=\"font-weight: 400;\"> hasn&#8217;t been showing good performance for a period of 30 days. From these stats, ShopBase analyzed all the relevant factors that can actually affect the result during this process, which includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time to send SMS<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The SMS content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Call to Action line in SMS<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is the first content and the default sending time for recovery SMS:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-1910\" src=\"https:\/\/blog.shopbase.com\/wp-content\/uploads\/2020\/05\/sms4.png\" alt=\"ShopBase recovery SMS settings before optimization\" width=\"638\" height=\"849\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms4.png 939w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms4-225x300.png 225w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms4-768x1022.png 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms4-769x1024.png 769w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">ShopBase recovery SMS settings before optimization<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an eCommerce platform for many stores of all types from print-on-demand, general dropshipping to niche-focused dropshipping websites, this given content is still quite general.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be beneficial for our merchants because they just have to turn on the recovery SMS settings and everything is all set so that any stores can use this feature. However, this also comes with \u201cnot-so-called-an-advantage&#8221; that all the SMS content would be similar for every store, which can cause boredom and non-interesting for customers to read, thus results in the low rate of clicked and seen SMS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, ShopBase gradually tested each of the aforementioned factors, by changing one by one every week. Here&#8217;s the testing process:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the first 2 weeks, we changed the content and added different types of coupon codes (discount code, free shipping fee) for each week.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the next\u00a0 2 weeks, we switched to test the sending time and set the time to be closer to the moment customers abandoned their checkout cart.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And the result we got after conducting an A\/B test for the recovery SMS:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The sending time is after <\/span><b>10 minutes &#8211; 10 hours &#8211; 1 day <\/b><span style=\"font-weight: 400;\">compared to the time when customers abandoned their carts. The default sending time was quite optimal, therefore, we just needed to change the sending time of the first SMS <\/span><b>from 1 hour to 10 minutes <\/b><span style=\"font-weight: 400;\">for an instant reminder.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the first SMS content, we take the advantage of shopping psychology when customers still remember and feel interested in the new items they put in their cart, we just simply reminded them about the order to encourage them to come back instead of immediately offering them with a discount code to avoid the revenue loss for the store.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The second SMS, which is after 10 hours, if at this time that the customer hasn\u2019t come back to buy the item and finishes their order yet, then please give them a discount code to kick off a stronger and more alluring offer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Third time&#8217;s a charm so the last SMS should about reminding your customers again about the product and discount.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-1911\" src=\"https:\/\/blog.shopbase.com\/wp-content\/uploads\/2020\/05\/sms5.png\" alt=\"The recovery SMS after conducting an A\/B testing\" width=\"579\" height=\"593\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms5.png 939w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms5-293x300.png 293w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms5-768x787.png 768w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The recovery SMS after conducting an A\/B testing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And finally, hard work paid off. This is the final results calculated from March 21 to April 19 (less than a month) after optimizing everything:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-1912\" src=\"https:\/\/blog.shopbase.com\/wp-content\/uploads\/2020\/05\/sms6.png\" alt=\"The recover rate has incredibly doubled from 1.39% to 3.47%\" width=\"568\" height=\"398\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms6.png 939w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms6-300x210.png 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2020\/05\/sms6-768x538.png 768w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The recover rate has incredibly doubled from <strong>1.39% to 3.47%<\/strong>!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With <strong>$0.02 * 11181 = $232.62<\/strong> spent on SMS sent, the revenue earned is up to <strong>$17,916.81<\/strong>.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Say that the cost of goods and advertising expenses is at 70% of these revenues, the net profit will be <strong>$5375<\/strong>.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The provisional ROI is<strong> $5375 \/ $232.62 * 100% = $23.<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That is, for every $ 1 spent on SMS, this store earned a net profit of $23. We officially exceeded the original goal in less than a month!\u00a0\u00a0<\/span><\/p>\n<p><b>*Extra tip!!!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">During this time, ShopBase suggests that all the store owners can update and optimize the SMS content due to the current issues and trends to inform customers and keep them stay up to date, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mention the general #stayathome situation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Store&#8217;s niche &#8211; especially for print on demand stores (e.g: Family, Mother&#8217;s day, Father\u2019s day, etc)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Store&#8217;s category &#8211; for dropshipping sellers (e.g: Pet stuff, kid toy, home decorations, health supplies, etc &#8230;) <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&gt;&gt; <\/span><a href=\"https:\/\/blog.shopbase.com\/profitable-dropshipping-niche-ideas\/?utm_source=communityus&amp;utm_medium=blog&amp;utm_campaign=us&amp;utm_term=SMS\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">More ideas about the profitable dropshipping niche in 2020<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">All in all, by putting this process into practice:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Give out the hypothesis based on data set &gt;&gt; A\/B test &gt;&gt; analyze all the possible factors &gt;&gt; optimize everything at its best &gt;&gt; repeat until you make it, you can apply this method to not only the recovery SMS but also to drive the conversion rate of your store, run effectively Facebook\/Google ads, etc.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Text_message_ideas_for_the_best_recovery_SMS\"><\/span><span style=\"font-weight: 400;\">Text message ideas for the best recovery SMS<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here I have listed out some of the most suitable SMS content for different categories, as suggested by SMS Bump. Please refer and apply for your SMS content if needed.\u00a0<\/span><\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"GENERAL\"><\/span><span style=\"font-weight: 400;\"> GENERAL<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Bored at home? Here&#8217;s a $10 gift voucher for your next purchase! Stay safe and enjoy! [Discount Code]. Text STOP to opt out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Hi {{ .customer.first_name }}, as our loyal customer this April we offer you a 60% discount on our \u201cLuxury &amp; Me\u201d collection. Stay home in style: [Discount Code]. Text STOP to opt out.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"FAMILY\"><\/span><span style=\"font-weight: 400;\"> FAMILY<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Is there such a thing as TOO MUCH care for the family? We got your back! 30% discount on all family items! Have Fun! [Discount Code]. Text STOP to opt out.<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"SHOW_SUPPORT\"><\/span><span style=\"font-weight: 400;\"> SHOW SUPPORT<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: We\u2019ve extended returns to 60 days and made deliveries contactless. Just so you can continue shopping with us safely and securely!{{ .abandoned_checkout.url }}. Text STOP to opt out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Hey {{ .customer.first_name }}, we are in this together! Take a look at our most recent social initiative and join us in our cause: {{ .abandoned_checkout.url }}. Text STOP to opt out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Psst\u2026 We are just stopping by to tell you: we are here for you! Enjoy a 15% discount and unlimited free shipping and return! [Discount Code]. Text STOP to opt out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We at {{ .shop.name }} are more focused than ever on helping and supporting local communities affected by COVID-19. Find out more on: {{ .abandoned_checkout.url }}. Join us, too! Text STOP to opt out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: You stay home, we`ll do the rest for you. 20% off your next order &#8211; safe and secure, no-contact deliveries to your home! [Discount Code]. Text STOP to opt out.<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"STAY_AT_HOME\"><\/span><span style=\"font-weight: 400;\"> STAY AT HOME<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Hey {{ .customer.first_name }}, we have extended our Stay-at-home Sale until end of April. Enjoy 15% off selected items: [Discount Code]. Text STOP to opt out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Spending some time at home? Why not reorganize your closet? Check out our top 7 ideas! 15% off on your next order: [Discount Code]. Text STOP to opt out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Hey {{ .customer.first_name }}, order our new Pamper Package with 15% discount and indulge in some well deserved self-care while at home![Discount Code]. Text STOP to opt out.<\/span><\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"TOY_STORES\"><\/span><span style=\"font-weight: 400;\"> TOY STORES<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Work from home with bored kids in isolation? Say no more! 35% discount on ALL toys this April![Discount Code]. Text STOP to opt out.<\/span><\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"FITNESS_SUPPLEMENTS_SPORT_EQUIPMENT\"><\/span><span style=\"font-weight: 400;\"> FITNESS SUPPLEMENTS &amp; SPORT EQUIPMENT<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Need an energy boost? Join our new weekly training sessions with a special 30% discount from us: [Discount Code]. Text STOP to opt out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Hey {{ .customer.first_name }}, now is the time to set up that home gym you always wanted! Here is a 15$ gift voucher for all sporting gear this April! [Discount Code]. Text STOP to opt out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{{ .shop.name }}: Hey {{ .customer.first_name }}, now is a great time to start daily yoga practice at home! Enjoy 30% discount from us on all yoga equipment: [Discount Code] Reply STOP to opt out.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re selling your products with ShopBase, your recovery SMS feature has already been integrated to your store and ready to run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; You can read <\/span><a href=\"https:\/\/help.shopbase.com\/en\/article\/abandoned-checkout-follow-up-emails-and-smss-1gs9me3?utm_source=communityus&amp;utm_medium=blog&amp;utm_campaign=us&amp;utm_term=SMS\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Abandoned checkout follow-up emails and SMS<\/span><\/a><span style=\"font-weight: 400;\"> guide for more information!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other than that, if you\u2019re a merchant on a different platform, you will need to install a third-party app for this SMS feature.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Money just doesn&#8217;t grow from trees. Smart tools make it so. Let&#8217;s <\/span><a href=\"https:\/\/accounts.shopbase.com\/sign-up?utm_source=communityus&amp;utm_medium=blog&amp;utm_campaign=us&amp;utm_term=SMS\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">sign up with ShopBase<\/span><\/a><span style=\"font-weight: 400;\"> today to try out all ShopBase powerful features and start scaling your business right now!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cart abandonment is like a longing pain in the neck for online retailers!\u00a0 Every day,\u00a0 69.23% of online carts are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[6,411,2],"tags":[1018],"gutentor_comment":70,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/1906"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=1906"}],"version-history":[{"count":8,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/1906\/revisions"}],"predecessor-version":[{"id":8872,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/1906\/revisions\/8872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/1915"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=1906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=1906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=1906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}