It\u2019s important to have a lot of styles because our customers post so much online and need new clothes. We don\u2019t want girls showing up to the club in the same outfit. We need 50 different denim jackets. Not just one.<\/em>\u201d Saghian told WWD.<\/p>\n![\"Deliver](\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/12\/7.24-1.gif\")
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Fashion Nova\u2019s ability to speed up the supply chain because of its access to over 1,000 manufacturers, many of which are located locally right in the Los Angeles area.<\/p>\n
Saghian told WWD that it takes the company just 48 hours to design and manufacture a product.<\/p>\n
After 48 hours, the items are ready to be shot on models\u200a\u2014\u200awho\u2019re in the office from Monday to Friday to pose in the 600 items Fashion Nova releases each week.<\/p>\n
This constant newness keeps customers coming back frequently to Fashion Nova because they don\u2019t want to miss a single trend.<\/p>\n
\u201cThe devil works hard but Fashion Nova works harder<\/em>\u201d, read one viral tweet with screenshots of the brand\u2019s products. It was liked by nearly 96,000 people on Twitter.<\/p>\n![\"Deliver](\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/12\/7.25-1.png\")
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<\/span>Key takeaway<\/span><\/h3>\nIf you haven\u2019t spent at least the same effort on the business model as on the product, you are only half prepared for the real world of business today. It\u2019s hard to win by doing half the job, especially if that\u2019s the easier half.<\/p>\n
Defining one wisely, you get a 50% chance to win.<\/p>\n
<\/span>It\u2019s Fashion Nova\u2019s growth story. Now, it\u2019s time for yours.<\/span><\/h2>\nFashion Nova is defying a slump in the fast-fashion industry by turning it to ultra-fast fashion.<\/p>\n
They\u2019re releasing 600 new looks every week and harnessing an army of 3,000 Instagram influencers around the world.<\/p>\n
The brand has perfectly executed the art of instant gratification for a very specific customer persona: young men and women. The generation who consumes content on Instagram, know their angles and follow fashion trends from celebrities like the Kardashian – Jenners rather than fashion magazines or designer runways.<\/p>\n
Now, my dear friend, using this Fashion Nova\u2019s growth story as your inspiration, you can make this year your best year ever, whatever your goal is. Who knows, maybe next year, your own business journey will inspire us to write another eCommerce success story like this.<\/p>\n
Cheers!<\/p>\n","protected":false},"excerpt":{"rendered":"
Fashion Nova is a MASSIVE hit in the world of fashion: Generated more than $400 million within just 18 months…<\/p>\n","protected":false},"author":1,"featured_media":1447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[6,4,409,1],"tags":[],"gutentor_comment":2,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/1445"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=1445"}],"version-history":[{"count":8,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/1445\/revisions"}],"predecessor-version":[{"id":10483,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/1445\/revisions\/10483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/1447"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=1445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=1445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=1445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"The](\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/12\/7.2.png\")
<\/p>\n![\"Fashion](\"https:\/\/beeketing.com\/blog\/wp-content\/uploads\/2019\/12\/7.3.png\")
<\/p>\n