{"id":13838,"date":"2022-07-12T09:24:07","date_gmt":"2022-07-12T09:24:07","guid":{"rendered":"https:\/\/www.shopbase.com\/blog\/?p=13838"},"modified":"2022-07-21T10:39:35","modified_gmt":"2022-07-21T10:39:35","slug":"churn-rate-la-gi","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html","title":{"rendered":"Churn rate l\u00e0 g\u00ec? N\u1eafm r\u00f5 ngay ch\u1ec9 s\u1ed1 C\u1ef0C K\u1ef2 QUAN TR\u1eccNG m\u00e0 \u00edt ai \u0111\u1ec3 \u00fd!"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">B\u1ea1n mu\u1ed1n bi\u1ebft m\u00ecnh m\u1ea5t bao nhi\u00eau kh\u00e1ch h\u00e0ng m\u1ed7i n\u0103m, m\u1ed7i th\u00e1ng? N\u1ebfu b\u1ea1n kh\u00f4ng n\u1eafm \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng \u0111\u00e3 &#8220;r\u1eddi b\u1ecf&#8221;, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft \u0111i\u1ec1u \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn doanh thu c\u1ee7a m\u00ecnh. <\/span><b>Churn rate<\/b><span style=\"font-weight: 400;\"> &#8211; m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea quan tr\u1ecdng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p s\u1ebd cho b\u1ea1n bi\u1ebft \u0111i\u1ec1u \u0111\u00f3. Trong b\u00e0i vi\u1ebft sau, ShopBase<\/span><\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0s\u1ebd cung c\u1ea5p c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 Churn rate, c\u00f9ng theo d\u00f5i nh\u00e9!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680ca08432394\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680ca08432394\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#1_Churn_rate_la_gi\" title=\"1. Churn rate l\u00e0 g\u00ec?\">1. Churn rate l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#11_Khai_niem\" title=\"1.1. Kh\u00e1i ni\u1ec7m\">1.1. Kh\u00e1i ni\u1ec7m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#12_Tai_sao_churn_rate_rat_kho_de_nam_bat\" title=\"1.2. T\u1ea1i sao churn rate r\u1ea5t kh\u00f3 \u0111\u1ec3 n\u1eafm b\u1eaft\">1.2. T\u1ea1i sao churn rate r\u1ea5t kh\u00f3 \u0111\u1ec3 n\u1eafm b\u1eaft<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#121_Do_dac_so_luong_khach_hang_phuc_tap\" title=\"1.2.1. \u0110o \u0111\u1ea1c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u1ee9c t\u1ea1p\">1.2.1. \u0110o \u0111\u1ea1c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u1ee9c t\u1ea1p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#122_Thoi_diem_tinh_co_nhieu_dinh_nghia\" title=\"1.2.2. Th\u1eddi \u0111i\u1ec3m t\u00ednh c\u00f3 nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a\">1.2.2. Th\u1eddi \u0111i\u1ec3m t\u00ednh c\u00f3 nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#123_Kich_thuoc_mau_co_the_gay_hieu_nham\" title=\"1.2.3. K\u00edch th\u01b0\u1edbc m\u1eabu c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u nh\u1ea7m\">1.2.3. K\u00edch th\u01b0\u1edbc m\u1eabu c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u nh\u1ea7m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#124_Phan_khuc_khach_hang_khac_nhau\" title=\"1.2.4. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau\">1.2.4. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#125_Tinh_thoi_vu\" title=\"1.2.5. T\u00ednh th\u1eddi v\u1ee5\">1.2.5. T\u00ednh th\u1eddi v\u1ee5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#126_Nhat_quan_trong_phuong_phap_tinh_toan_thoi_gian\" title=\"1.2.6. Nh\u1ea5t qu\u00e1n trong ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n th\u1eddi gian\">1.2.6. Nh\u1ea5t qu\u00e1n trong ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n th\u1eddi gian<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#2_Vai_tro_cua_Churn_rate\" title=\"2. Vai tr\u00f2 c\u1ee7a Churn rate\">2. Vai tr\u00f2 c\u1ee7a Churn rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#3_Cach_tinh_Churn_rate\" title=\"3. C\u00e1ch t\u00ednh Churn rate\">3. C\u00e1ch t\u00ednh Churn rate<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#31_Customer_Churn_rate\" title=\"3.1. Customer Churn rate\">3.1. Customer Churn rate<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#311_Cong_thuc_don_gian\" title=\"3.1.1. C\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n\">3.1.1. C\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#312_Cong_thuc_dieu_chinh\" title=\"3.1.2. C\u00f4ng th\u1ee9c \u0111i\u1ec1u ch\u1ec9nh\">3.1.2. C\u00f4ng th\u1ee9c \u0111i\u1ec1u ch\u1ec9nh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#32_Revenue_Churn_rate\" title=\"3.2. Revenue Churn rate\">3.2. Revenue Churn rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#4_Khi_nao_can_theo_doi_Churn_rate\" title=\"4. Khi n\u00e0o c\u1ea7n theo d\u00f5i Churn rate\">4. Khi n\u00e0o c\u1ea7n theo d\u00f5i Churn rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#5_Nhung_yeu_to_can_chu_y_khi_phan_tich_Churn_rate\" title=\"5. Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n ch\u00fa \u00fd khi ph\u00e2n t\u00edch Churn rate\">5. Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n ch\u00fa \u00fd khi ph\u00e2n t\u00edch Churn rate<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#51_Ty_le_churn_rate_thap_chua_han_da_tot\" title=\"5.1. T\u1ef7 l\u1ec7 churn rate th\u1ea5p ch\u01b0a h\u1eb3n \u0111\u00e3 t\u1ed1t\">5.1. T\u1ef7 l\u1ec7 churn rate th\u1ea5p ch\u01b0a h\u1eb3n \u0111\u00e3 t\u1ed1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#52_Bo_qua_cac_yeu_to_thoi_vu\" title=\"5.2. B\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 th\u1eddi v\u1ee5\">5.2. B\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 th\u1eddi v\u1ee5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#53_Khong_hieu_ve_khach_hang_va_doanh_nghiep\" title=\"5.3. Kh\u00f4ng hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p\">5.3. Kh\u00f4ng hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#6_Vi_du_thuc_te_ve_Churn_rate\" title=\"6. V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 Churn rate\">6. V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 Churn rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#7_Cau_hoi_thuong_gap_va_nhung_loi_khuyen_de_toi_uu_Churn_rate\" title=\"7. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u00e0 nh\u1eefng l\u1eddi khuy\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u Churn rate\">7. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u00e0 nh\u1eefng l\u1eddi khuy\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u Churn rate<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#71_Ty_le_churn_tot_la_bao_nhieu\" title=\"7.1. T\u1ef7 l\u1ec7 churn t\u1ed1t l\u00e0 bao nhi\u00eau?\">7.1. T\u1ef7 l\u1ec7 churn t\u1ed1t l\u00e0 bao nhi\u00eau?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#72_Ty_le_churn_am\" title=\"7.2. T\u1ef7 l\u1ec7 churn \u00e2m?\">7.2. T\u1ef7 l\u1ec7 churn \u00e2m?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#73_Phan_tich_churn_de_cai_thien_nhom_dich_vu_khach_hang_cua_ban\" title=\"7.3. Ph\u00e2n t\u00edch churn \u0111\u1ec3 c\u1ea3i thi\u1ec7n nh\u00f3m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n\">7.3. Ph\u00e2n t\u00edch churn \u0111\u1ec3 c\u1ea3i thi\u1ec7n nh\u00f3m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#74_Cai_thien_ke_hoach_gioi_thieu_cua_ban_cho_tap_khach_hang_moi\" title=\"7.4. C\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n cho t\u1eadp kh\u00e1ch h\u00e0ng m\u1edbi\">7.4. C\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n cho t\u1eadp kh\u00e1ch h\u00e0ng m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#75_Dau_tu_vao_dao_tao_them_cho_doi_ngu_ban_hang\" title=\"7.5. \u0110\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o th\u00eam cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng\">7.5. \u0110\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o th\u00eam cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#76_Yeu_cau_phan_hoi_vao_nhung_thoi_diem_quan_trong_%E2%80%93_va_phan_hoi_ngay_lap_tuc\" title=\"7.6. Y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng &#8211; v\u00e0 ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c\">7.6. Y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng &#8211; v\u00e0 ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#77_Giao_tiep_chu_dong_voi_khach_hang\" title=\"7.7. Giao ti\u1ebfp ch\u1ee7 \u0111\u1ed9ng v\u1edbi kh\u00e1ch h\u00e0ng\">7.7. Giao ti\u1ebfp ch\u1ee7 \u0111\u1ed9ng v\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#78_Cung_cap_cac_dac_quyen_danh_rieng_cho_khach_hang_hien_tai\" title=\"7.8. Cung c\u1ea5p c\u00e1c \u0111\u1eb7c quy\u1ec1n d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i\">7.8. Cung c\u1ea5p c\u00e1c \u0111\u1eb7c quy\u1ec1n d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/churn-rate-la-gi.html\/#79_Tan_dung_phan_hoi_tu_khach_hang_dung_thu_mien_phi\" title=\"7.9. T\u1eadn d\u1ee5ng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed\">7.9. T\u1eadn d\u1ee5ng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Churn_rate_la_gi\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1. Churn rate l\u00e0 g\u00ec?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"11_Khai_niem\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1.1. Kh\u00e1i ni\u1ec7m<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">Khi m\u1ed9t kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh ng\u1eebng s\u1eed d\u1ee5ng m\u1ed9t d\u1ecbch v\u1ee5 hay k\u1ebft th\u00fac h\u1ee3p \u0111\u1ed3ng (kh\u00f4ng ti\u1ebfp t\u1ee5c gia h\u1ea1n) v\u1edbi m\u1ed9t c\u00f4ng ty n\u00e0o \u0111\u00f3, ta c\u00f3 ch\u1ec9 s\u1ed1 <strong>Customer churn.<\/strong><\/span><\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Churn rate, hay c\u00f2n g\u1ecdi l\u00e0 t\u1ef7 l\u1ec7 Churn,<\/b> <b>l\u00e0 t\u1ef7 l\u1ec7 d\u1ef1a tr\u00ean &#8220;l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng churn&#8221; v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/b><span style=\"font-weight: 400;\">. Churn th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c c\u00f4ng ty kinh doanh v\u1edbi m\u00f4 h\u00ecnh thanh to\u00e1n theo k\u1ef3 (subscriber-based service model).<\/span><\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u1ee5 th\u1ec3 h\u01a1n n\u1eefa, c\u00f3 th\u1ec3 chia Churn rate th\u00e0nh hai lo\u1ea1i, m\u1ed7i lo\u1ea1i d\u1ef1a tr\u00ean g\u00f3c nh\u00ecn kh\u00e1c nhau v\u1ec1 h\u00e0nh vi r\u1eddi b\u1ecf c\u1ee7a kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Customer Churn rate:<\/b><span style=\"font-weight: 400;\"> Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap ph\u1ea3n \u00e1nh doanh nghi\u1ec7p \u0111ang m\u1ea5t bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Revenue Churn rate:<\/b><span style=\"font-weight: 400;\"> Ph\u1ea3n \u00e1nh doanh nghi\u1ec7p \u0111ang m\u1ea5t bao nhi\u00eau MRR (<\/span><span style=\"font-weight: 400;\">Monthly Recurring Revenue &#8211; doanh thu \u0111\u1ecbnh k\u1ef3 h\u00e0ng th\u00e1ng).<\/span><\/span><\/li>\n<\/ul>\n<div id=\"attachment_13841\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13841\" loading=\"lazy\" class=\"wp-image-13841\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-1.jpg\" alt=\"Churn rate ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 r\u1eddi b\u1ecf c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p.\" width=\"713\" height=\"373\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-1.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-1-300x157.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-1-1024x536.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-1-768x402.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13841\" class=\"wp-caption-text\">Churn rate ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 r\u1eddi b\u1ecf c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p.<\/p><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"12_Tai_sao_churn_rate_rat_kho_de_nam_bat\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1.2. T\u1ea1i sao churn rate r\u1ea5t kh\u00f3 \u0111\u1ec3 n\u1eafm b\u1eaft<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Tuy tr\u00ean l\u00fd thuy\u1ebft, Churn rate ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ef7 l\u1ec7 gi\u1eefa nh\u1eefng kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i (trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh). Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, ch\u1ec9 s\u1ed1 n\u00e0y r\u1ea5t kh\u00f3 n\u1eafm b\u1eaft, ch\u1ee7 y\u1ebfu b\u1edfi <strong>6 nguy\u00ean nh\u00e2n<\/strong> sau.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"121_Do_dac_so_luong_khach_hang_phuc_tap\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1.2.1. \u0110o \u0111\u1ea1c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u1ee9c t\u1ea1p<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">T\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 1 th\u00e1ng, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m r\u00f5 r\u00e0ng b\u1edfi con s\u1ed1 n\u00e0y s\u1ebd thay \u0111\u1ed5i li\u00ean t\u1ee5c trong th\u00e1ng. \u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 th\u00e1ng nh\u1ea5t \u0111\u1ecbnh n\u00e0o, b\u1ea1n s\u1ebd c\u00f3 3 lo\u1ea1i kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng k\u00fd v\u00e0o th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3. Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c gia h\u1ea1n trong th\u00e1ng hi\u1ec7n t\u1ea1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Kh\u00e1ch h\u00e0ng m\u1edbi trong th\u00e1ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Kh\u00e1ch h\u00e0ng m\u1edbi h\u1ee7y trong th\u00e1ng.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110i\u1ec1u n\u00e0y s\u1ebd g\u00e2y n\u00ean kh\u00f3 kh\u0103n n\u1ebfu b\u1ea1n mu\u1ed1n \u0111o l\u01b0\u1eddng s\u1ed1 kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf trong kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 t\u00ednh Churn rate.<\/span><\/p>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/upsell-la-gi.html\" target=\"_blank\" rel=&quot;dofollow&quot; class=\"u5be258818320683b674c3a48078f65f9\"><style> .u5be258818320683b674c3a48078f65f9 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#ECF0F1; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .u5be258818320683b674c3a48078f65f9:active, .u5be258818320683b674c3a48078f65f9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u5be258818320683b674c3a48078f65f9 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u5be258818320683b674c3a48078f65f9 .ctaText { font-weight:bold; color:#D35400; text-decoration:none; font-size: 16px; } .u5be258818320683b674c3a48078f65f9 .postTitle { color:#2980B9; text-decoration: underline!important; font-size: 16px; } .u5be258818320683b674c3a48078f65f9:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\"><\/span>&nbsp; <span class=\"postTitle\">Upsell l\u00e0 g\u00ec? T\u1ea1i sao c\u1ea7n t\u1eadn d\u1ee5ng T\u1ed0I \u0110A ph\u01b0\u01a1ng ph\u00e1p n\u00e0y trong b\u00e1n h\u00e0ng?<\/span><\/div><\/a><\/div>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"122_Thoi_diem_tinh_co_nhieu_dinh_nghia\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1.2.2. Th\u1eddi \u0111i\u1ec3m t\u00ednh c\u00f3 nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m Churn theo 2 c\u00e1ch: Khi <strong>h\u1ebft th\u1eddi h\u1ea1n \u0111\u0103ng k\u00fd<\/strong> v\u00e0 vi\u1ec7c gia h\u1ea1n kh\u00f4ng di\u1ec5n ra, ho\u1eb7c t\u1ea1i <strong>th\u1eddi \u0111i\u1ec3m h\u1ee7y \u0111\u0103ng k\u00fd<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">S\u1ef1 ph\u1ee9c t\u1ea1p n\u1eb1m \u1edf tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng h\u1ee7y \u0111\u0103ng k\u00fd. Th\u00f4ng th\u01b0\u1eddng, g\u00f3i \u0111\u0103ng k\u00fd v\u1eabn s\u1ebd ti\u1ebfp di\u1ec5n cho \u0111\u1ebfn khi k\u1ebft th\u00fac th\u1eddi h\u1ea1n \u0111\u0103ng k\u00fd b\u1edfi kh\u00e1ch h\u00e0ng \u0111\u00e3 thanh to\u00e1n cho kho\u1ea3ng th\u1eddi gian s\u1eed d\u1ee5ng n\u00e0y. N\u1ebfu kh\u00e1ch h\u00e0ng ch\u1ec9 h\u1ee7y, b\u1ea1n v\u1eabn c\u00f3 c\u01a1 h\u1ed9i k\u00e9o h\u1ecd l\u1ea1i tr\u01b0\u1edbc khi th\u1eddi gian \u0111\u0103ng k\u00fd k\u1ebft th\u00fac. V\u1edbi g\u00f3c nh\u00ecn \u0111\u00f3, m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf c\u00f3 th\u1ec3 sai l\u1ec7ch v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee7a t\u1ef7 l\u1ec7 Churn.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"123_Kich_thuoc_mau_co_the_gay_hieu_nham\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1.2.3. K\u00edch th\u01b0\u1edbc m\u1eabu c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u nh\u1ea7m<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Trong th\u1eddi gian \u0111\u1ea7u v\u00e0 v\u1edbi \u0111i\u1ec1u ki\u1ec7n t\u0103ng tr\u01b0\u1edfng si\u00eau t\u1ed1c, t\u1ef7 l\u1ec7 Churn \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf quy m\u00f4 m\u1eabu nh\u1ecf v\u00ec n\u00f3 l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u1ea1i di\u1ec7n ho\u1eb7c d\u1ef1 \u0111o\u00e1n v\u1ec1 m\u1ee9c \u0111\u1ed9 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Khi xem x\u00e9t Churn rate, ch\u1eb3ng h\u1ea1n 10%, ngh\u0129a l\u00e0 t\u1ef7 l\u1ec7 Churn 1\/10 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 1000\/10000. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng bi\u1ebfn \u0111\u1ed9ng d\u1eef d\u1ed9i v\u00e0 khi\u1ebfn vi\u1ec7c so s\u00e1nh t\u1ef7 l\u1ec7 Churn h\u00e0ng th\u00e1ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n. Trong \u0111i\u1ec1u ki\u1ec7n n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n h\u00e3y h\u1ea1n ch\u1ebf nh\u1eefng suy lu\u1eadn r\u00fat ra t\u1eeb ch\u1ec9 s\u1ed1 Churn rate c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"124_Phan_khuc_khach_hang_khac_nhau\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1.2.4. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">Khi d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau, b\u1ea1n kh\u00f4ng n\u00ean g\u1ed9p t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 v\u00e0o \u0111\u1ec3 t\u00ednh to\u00e1n Churn rate. M\u1ed9t con s\u1ed1 chung chung s\u1ebd l\u00e0m m\u1ea5t s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng, d\u1eabn \u0111\u1ebfn s\u1ebd hi\u1ec3u sai ch\u1ec9 s\u1ed1 Churn n\u1ebfu ch\u1ec9 xem x\u00e9t gi\u00e1 tr\u1ecb \u0111\u0103ng k\u00fd.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><em><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1edf ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd g\u00f3i th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 b\u1ecb nh\u1ea7m v\u1edbi t\u1ef7 l\u1ec7 churn t\u0103ng n\u00f3i chung, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n \u0111i sai h\u01b0\u1edbng khi c\u1ed1 g\u1eafng kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 kh\u00f4ng t\u1ed3n t\u1ea1i.<\/span><\/em><\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"125_Tinh_thoi_vu\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1.2.5. T\u00ednh th\u1eddi v\u1ee5<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">N\u1ebfu c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a c\u00f4ng ty thay \u0111\u1ed5i theo m\u00f9a th\u00ec t\u1ef7 l\u1ec7 Churn c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u00ednh th\u1eddi v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"126_Nhat_quan_trong_phuong_phap_tinh_toan_thoi_gian\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1.2.6. Nh\u1ea5t qu\u00e1n trong ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n th\u1eddi gian<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i kh\u00e1c c\u00f3 th\u1ec3 l\u00e0 \u0111\u1eb7c th\u00f9 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u quan tr\u1ecdng khi t\u00ednh Churn rate l\u00e0 \u00e1p d\u1ee5ng t\u00ednh to\u00e1n m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n \u0111\u1ec3 c\u00f3 th\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c m\u1ed1c th\u1eddi gian kh\u00e1c nhau. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t s\u1ef1 ph\u1ee9c t\u1ea1p b\u1ea1n n\u00ean c\u00e2n nh\u1eafc.<\/span><\/p>\n<div id=\"attachment_13842\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13842\" loading=\"lazy\" class=\"wp-image-13842\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-2.jpg\" alt=\"Qu\u00e1 tr\u00ecnh t\u00ednh to\u00e1n Churn rate ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 n\u00ean b\u1ea1n kh\u00f3 n\u1eafm b\u1eaft ch\u00ednh x\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y.\" width=\"713\" height=\"407\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-2.jpg 700w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-2-300x171.jpg 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13842\" class=\"wp-caption-text\">Qu\u00e1 tr\u00ecnh t\u00ednh to\u00e1n Churn rate ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 n\u00ean b\u1ea1n kh\u00f3 n\u1eafm b\u1eaft ch\u00ednh x\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Vai_tro_cua_Churn_rate\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">2. Vai tr\u00f2 c\u1ee7a Churn rate<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">V\u1edbi vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 Churn, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u00e1nh gi\u00e1 \u201cs\u1ee9c kh\u1ecfe doanh nghi\u1ec7p: v\u00e0 \u0111\u01b0a ra c\u00e1c d\u1ef1 b\u00e1o v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh trong t\u01b0\u01a1ng lai.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Xem x\u00e9t c\u00e1c gi\u00e1 tr\u1ecb \u201cth\u1ef1c\u201d m\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft t\u1eeb s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a Churn rate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">T\u00ednh to\u00e1n Customer Life Value (gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">X\u00e1c \u0111\u1ecbnh t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t c\u00f4ng ty t\u1eeb Churn rate theo ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Ngo\u00e0i ra, Churn rate c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ch\u1ec9 s\u1ed1 kh\u00e1c nh\u01b0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\"><strong>MRR (Monthly Recurring Revenue &#8211; doanh thu \u0111\u1ecbnh k\u1ef3 h\u00e0ng th\u00e1ng):<\/strong> Kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf nhi\u1ec1u, t\u1ef7 l\u1ec7 Churn cao \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p m\u1ea5t doanh thu, d\u1eabn \u0111\u1ebfn MRR gi\u1ea3m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\"><strong>CLV (Customer Lifetime Value &#8211; gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng):<\/strong> T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1edbi MRR, doanh thu tr\u00ean m\u1ed7i v\u00f2ng \u0111\u1eddi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a c\u00f4ng ty c\u0169ng s\u1ebd gi\u1ea3m khi kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_13843\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13843\" loading=\"lazy\" class=\"wp-image-13843\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-3.jpg\" alt=\"T\u1ef7 l\u1ec7 Churn gi\u00fap \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe doanh nghi\u1ec7p v\u00e0 l\u00e0 \u201ckim ch\u1ec9 nam\u201d cho nhi\u1ec1u s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.\" width=\"713\" height=\"298\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-3.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-3-300x125.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-3-1024x428.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-3-768x321.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13843\" class=\"wp-caption-text\">T\u1ef7 l\u1ec7 Churn gi\u00fap \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe doanh nghi\u1ec7p v\u00e0 l\u00e0 \u201ckim ch\u1ec9 nam\u201d cho nhi\u1ec1u s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Cach_tinh_Churn_rate\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3. C\u00e1ch t\u00ednh Churn rate<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, c\u00f3 hai lo\u1ea1i Churn rate l\u00e0 <strong>Customer Churn rate<\/strong> v\u00e0 <strong>Revenue Churn rate<\/strong>. Sau \u0111\u00e2y l\u00e0 c\u00e1ch t\u00ednh cho c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"31_Customer_Churn_rate\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.1. Customer Churn rate<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Customer Churn rate \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u00fap tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cDoanh nghi\u1ec7p \u0111ang m\u1ea5t bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng (trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh)&#8221;. C\u00e1ch t\u00ednh n\u00e0y ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m trong m\u1eaft kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a trong th\u1ecb tr\u01b0\u1eddng B2C.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00f3 kh\u00e1 nhi\u1ec1u c\u00f4ng th\u1ee9c t\u00ednh Customer Churn rate, t\u1eeb \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn ph\u1ee9c t\u1ea1p. Khi c\u00f4ng th\u1ee9c c\u00e0ng ph\u1ee9c t\u1ea1p, k\u1ebft qu\u1ea3 s\u1ebd c\u00e0ng chu\u1ea9n x\u00e1c v\u00e0 mang l\u1ea1i nhi\u1ec1u \u00fd ngh\u0129a h\u01a1n cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y, l\u00e0 hai c\u00f4ng th\u1ee9c t\u00ednh Customer Churn rate.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"311_Cong_thuc_don_gian\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.1.1. C\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00f4ng th\u1ee9c <strong>\u0111\u01a1n gi\u1ea3n nh\u1ea5t<\/strong> \u0111\u1ec3 t\u00ednh Customer Churn rate trong m\u1ed9t th\u00e1ng l\u00e0 l\u1ea5y s\u1ed1 ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i trong th\u00e1ng \u0111\u00f3 chia s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u th\u00e1ng.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-13844\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-4.jpg\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh Churn Rate \u0111\u01a1n gi\u1ea3n\" width=\"713\" height=\"147\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-4.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-4-300x62.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-4-1024x211.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-4-768x158.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u01afu \u0111i\u1ec3m c\u1ee7a c\u00f4ng th\u1ee9c n\u00e0y l\u00e0 <strong>d\u1ec5 d\u00e0ng<\/strong> v\u00e0 <strong>nhanh ch\u00f3ng<\/strong>, khi b\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u00fang 2 con s\u1ed1 l\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u th\u00e1ng v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i th\u00e1ng \u0111\u1ec3 t\u00ednh. Tuy nhi\u00ean, s\u1ef1 \u0111\u01a1n gi\u1ea3n c\u1ee7a c\u00f4ng th\u1ee9c n\u00e0y c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 s\u1ebd d\u1ea7n ph\u1ea3n \u00e1nh sai l\u1ec7ch m\u1ee9c \u0111\u1ed9 r\u1eddi b\u1ecf s\u1ea3n ph\u1ea9m khi s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng v\u1ec1 ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"312_Cong_thuc_dieu_chinh\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.1.2. C\u00f4ng th\u1ee9c \u0111i\u1ec1u ch\u1ec9nh<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00f4ng th\u1ee9c \u0111i\u1ec1u ch\u1ec9nh l\u00e0 s\u1ef1 c\u1ea3i ti\u1ebfn t\u1eeb c\u00f4ng th\u1ee9c tr\u00ean, \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c h\u01a1n:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-13845\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-5.jpg\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh Churn rate \u0111i\u1ec1u ch\u1ec9nh\" width=\"713\" height=\"147\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-5.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-5-300x62.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-5-1024x211.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-5-768x158.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00f4ng th\u1ee9c n\u00e0y gi\u00fap b\u1ea1n \u201ctrung h\u00f2a\u201d \u0111\u01b0\u1ee3c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (1 th\u00e1ng), nh\u1edd \u0111\u00f3 kh\u1eafc ph\u1ee5c nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n.<\/span><\/p>\n<div id=\"attachment_13846\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13846\" loading=\"lazy\" class=\"wp-image-13846\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-6.jpg\" alt=\"C\u00f4ng th\u1ee9c \u0111i\u1ec1u ch\u1ec9nh gi\u00fap kh\u1eafc ph\u1ee5c nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n.\" width=\"713\" height=\"475\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-6.jpg 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-6-300x200.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-6-272x182.jpg 272w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13846\" class=\"wp-caption-text\">C\u00f4ng th\u1ee9c \u0111i\u1ec1u ch\u1ec9nh gi\u00fap kh\u1eafc ph\u1ee5c nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n.<\/p><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"32_Revenue_Churn_rate\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.2. Revenue Churn rate<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Revenue Churn rate l\u00e0 ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 r\u1eddi b\u1ecf c\u1ee7a kh\u00e1ch h\u00e0ng <strong>theo g\u00f3c nh\u00ecn t\u00e0i ch\u00ednh<\/strong>. Revenue Churn rate tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cDoanh nghi\u1ec7p \u0111ang m\u1ea5t bao nhi\u00eau MRR (Monthly Recurring Revenue) m\u1ed7i th\u00e1ng?\u201d Do \u0111\u00f3 c\u00f4ng th\u1ee9c t\u00ednh Revenue Churn c\u0169ng \u0111i th\u1eb3ng t\u1eeb MRR. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-13847\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-7.jpg\" alt=\"Revenue Churn rate\" width=\"713\" height=\"147\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-7.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-7-300x62.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-7-1024x211.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-7-768x158.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Revenue Churn rate \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1eb7c bi\u1ec7t nhi\u1ec1u trong c\u00e1c m\u00f4 h\u00ecnh kinh doanh B2B, \u0111\u1eb7c bi\u1ec7t l\u00e0 B2B SaaS, trong \u0111\u00f3 doanh thu \u0111\u1ebfn t\u1eeb c\u00e1c h\u1ee3p \u0111\u1ed3ng gi\u00e1 tr\u1ecb l\u1edbn v\u1edbi doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng bi\u1ebfn \u0111\u1ed9ng theo s\u1ed1 h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c c\u00f4ng ty.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Khi_nao_can_theo_doi_Churn_rate\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">4. Khi n\u00e0o c\u1ea7n theo d\u00f5i Churn rate<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_13848\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13848\" loading=\"lazy\" class=\"wp-image-13848\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-8.jpg\" alt=\"H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u n\u00ean quan t\u00e2m \u0111\u1ebfn t\u1ef7 l\u1ec7 Churn\" width=\"713\" height=\"389\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-8.jpg 1210w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-8-300x164.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-8-1024x559.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-8-768x419.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13848\" class=\"wp-caption-text\">H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u n\u00ean quan t\u00e2m \u0111\u1ebfn t\u1ef7 l\u1ec7 Churn<\/p><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Nh\u00ecn chung, b\u1ea5t c\u1ee9 c\u00f4ng ty n\u00e0o c\u00f3 kinh doanh tr\u00ean h\u1ee3p \u0111\u1ed3ng ho\u1eb7c thu ph\u00ed h\u00e0ng th\u00e1ng \u0111\u1ec1u c\u1ea7n quan t\u00e2m \u0111\u1ebfn Churn rate. Th\u1eadm ch\u00ed c\u1ea3 nh\u1eefng c\u00f4ng ty b\u00e1n l\u1ebb c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Churn rate \u0111\u1ec3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng n\u1ebfu c\u00f3 c\u00e1c \u0111i\u1ec1u ki\u1ec7n nh\u1ea5t \u0111\u1ecbnh k\u00e8m theo. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng c\u00f4ng ty theo m\u00f4 h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec1u c\u1ea7n c\u00f3 Churn rate analysis:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00e1c c\u00f4ng ty v\u1ec1 vi\u1ec5n th\u00f4ng: Nh\u1eefng doanh nghi\u1ec7p n\u00e0y thu ph\u00ed ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng cho c\u00e1c d\u1ecbch v\u1ee5 Internet, \u0111i\u1ec7n tho\u1ea1i, truy\u1ec1n h\u00ecnh c\u00e1p,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7: Cung c\u1ea5p d\u1ecbch v\u1ee5 Cloud-based services ho\u1eb7c hosting service,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Game v\u00e0 \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i: T\u1ef7 l\u1ec7 c\u00e0i \u0111\u1eb7t m\u1edbi v\u00e0 x\u00f3a \u1ee9ng d\u1ee5ng hay t\u1ef7 l\u1ec7 Upgrade v\u00e0 Downgrade<\/span><\/li>\n<\/ul>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/ban-hang-khong-can-von.html\" target=\"_blank\" rel=&quot;dofollow&quot; class=\"u0b8f10aa8dd19d9cbc1247880f4ab516\"><style> .u0b8f10aa8dd19d9cbc1247880f4ab516 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#ECF0F1; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .u0b8f10aa8dd19d9cbc1247880f4ab516:active, .u0b8f10aa8dd19d9cbc1247880f4ab516:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u0b8f10aa8dd19d9cbc1247880f4ab516 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u0b8f10aa8dd19d9cbc1247880f4ab516 .ctaText { font-weight:bold; color:#D35400; text-decoration:none; font-size: 16px; } .u0b8f10aa8dd19d9cbc1247880f4ab516 .postTitle { color:#2980B9; text-decoration: underline!important; font-size: 16px; } .u0b8f10aa8dd19d9cbc1247880f4ab516:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\"><\/span>&nbsp; <span class=\"postTitle\">B\u1ea1n \u0111\u00e3 bi\u1ebft t\u1edbi nh\u1eefng c\u00e1ch b\u00e1n h\u00e0ng online t\u1ea1i nh\u00e0 kh\u00f4ng c\u1ea7n v\u1ed1n n\u00e0o r\u1ed3i?<\/span><\/div><\/a><\/div>\n<div class=\"mceTemp\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Nhung_yeu_to_can_chu_y_khi_phan_tich_Churn_rate\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">5. Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n ch\u00fa \u00fd khi ph\u00e2n t\u00edch Churn rate<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u00e0 chu\u1ea9n x\u00e1c v\u1ec1 Churn rate, b\u1ea1n n\u00ean ch\u00fa \u00fd m\u1ed9t v\u00e0i y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"51_Ty_le_churn_rate_thap_chua_han_da_tot\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">5.1. T\u1ef7 l\u1ec7 churn rate th\u1ea5p ch\u01b0a h\u1eb3n \u0111\u00e3 t\u1ed1t<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Khi so s\u00e1nh k\u1ebft qu\u1ea3 Churn hi\u1ec7n t\u1ea1i v\u1edbi c\u00e1c th\u00e1ng tr\u01b0\u1edbc, b\u1ea1n \u0111\u1eebng v\u1ed9i k\u1ebft lu\u1eadn \u0111i\u1ec1u \u0111\u00f3 l\u00e0 t\u1ed1t hay x\u1ea5u. B\u1edfi ch\u1ec9 s\u1ed1 Churn rate \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">N\u1ebfu b\u1ea1n ch\u1ec9 quan t\u00e2m \u0111\u1ebfn l\u01b0\u1ee3ng Churn m\u1ed7i th\u00e1ng, th\u00ec vi\u1ec7c Churn rate c\u00f3 d\u1ea5u hi\u1ec7u th\u1ea5p xu\u1ed1ng th\u1ec3 hi\u1ec7n c\u00f4ng ty \u0111ang l\u00e0m t\u1ed1t h\u01a1n tr\u01b0\u1edbc. Nh\u01b0ng n\u1ebfu m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 net revenue hay net profit, g\u00f3c nh\u00ecn c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd r\u1ea5t kh\u00e1c. B\u1ea1n c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh so s\u00e1nh l\u01b0\u1ee3ng ti\u1ec1n doanh nghi\u1ec7p \u0111\u01b0\u1ee3c v\u00e0 m\u1ea5t cho l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ecf \u0111i. N\u1ebfu ch\u00fang ta m\u1ea5t \u0111i nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 ch\u1ec9 nh\u1eadn l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng ng\u1eafn h\u1ea1n, th\u00ec d\u00f9 Churn rate th\u1ea5p, \u0111\u00f3 v\u1eabn l\u00e0 \u0111i\u1ec1u x\u1ea5u cho doanh nghi\u1ec7p, v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"52_Bo_qua_cac_yeu_to_thoi_vu\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">5.2. B\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 th\u1eddi v\u1ee5<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">M\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua khi ph\u00e2n t\u00edch Churn rate l\u00e0 ph\u1ea3i xem x\u00e9t<strong> th\u1eddi v\u1ee5 kinh doanh<\/strong>. C\u00f3 th\u1ec3 c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang kinh doanh d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m m\u00e0 \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh s\u1ebd c\u00f3 bi\u1ebfn \u0111\u1ed9ng kh\u00e1 l\u1edbn. M\u00e0 vi\u1ec7c n\u00e0y \u0111\u00f4i khi ch\u01b0a x\u00e1c \u0111\u1ecbnh ngay trong 1 ho\u1eb7c 2 n\u0103m \u0111\u1ea7u.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"53_Khong_hieu_ve_khach_hang_va_doanh_nghiep\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">5.3. Kh\u00f4ng hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Churn rate l\u00e0 ch\u1ec9 s\u1ed1 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, vi\u1ec7c hi\u1ec3u kh\u00e1ch h\u00e0ng, hi\u1ec3u c\u00f4ng ty v\u00e0 m\u00f4 h\u00ecnh kinh doanh l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 c\u1ea7n thi\u1ebft cho b\u1ea1n tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch v\u1ec1 t\u1ef7 l\u1ec7 Churn. Nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n gi\u1ea3i th\u00edch d\u1ec5 d\u00e0ng h\u01a1n c\u00e1c ch\u1ec9 s\u1ed1.<\/span><\/p>\n<div id=\"attachment_13849\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13849\" loading=\"lazy\" class=\"wp-image-13849\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-9.jpg\" alt=\"B\u1ea1n c\u1ea7n hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c v\u00e0 kh\u00e1ch quan Churn rate.\" width=\"713\" height=\"373\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-9.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-9-300x157.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-9-1024x536.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-9-768x402.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13849\" class=\"wp-caption-text\">B\u1ea1n c\u1ea7n hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c v\u00e0 kh\u00e1ch quan Churn rate.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"6_Vi_du_thuc_te_ve_Churn_rate\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">6. V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 Churn rate<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u1ec3 b\u1ea1n d\u1ec5 d\u00e0ng h\u00ecnh dung h\u01a1n, sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 Churn rate c\u1ee7a c\u00e1c c\u00f4ng ty trong th\u1ef1c t\u1ebf.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\"><strong>Netflix:<\/strong> Churn rate h\u00e0ng th\u00e1ng 2,5%. Netflix l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p c\u00f3 t\u1ef7 l\u1ec7 Churn th\u1ea5p nh\u1ea5t trong ng\u00e0nh ph\u00e1t video tr\u1ef1c tuy\u1ebfn. Churn rate h\u00e0ng th\u00e1ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y th\u1ea5p \u1edf m\u1ee9c \u0111\u00e1ng kinh ng\u1ea1c \u1edf m\u1ee9c 2,5%, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u01a1n 97,5% kh\u00e1ch h\u00e0ng ch\u1ecdn \u1edf l\u1ea1i v\u1edbi Netflix. Nguy\u00ean nh\u00e2n cho s\u1ef1 th\u00e0nh c\u00f4ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh phong ph\u00fa, h\u1ea5p d\u1eabn v\u00e0 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Netflix.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\"><strong>Spotify:<\/strong> Churn rate h\u00e0ng th\u00e1ng 4,8%. Spotify l\u00e0 d\u1ecbch v\u1ee5 ph\u00e1t nh\u1ea1c tr\u1ef1c tuy\u1ebfn n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 th\u01b0 vi\u1ec7n nh\u1ea1c \u0111a d\u1ea1ng. M\u1ee9c r\u1eddi b\u1ecf c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf m\u1ee9c 4,8% c\u0169ng l\u00e0 m\u1ed9t s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a \u1ee9ng d\u1ee5ng nghe nh\u1ea1c n\u00e0y.<\/span><\/li>\n<\/ul>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/dropshipping-cho-nguoi-moi-bat-dau.html\" target=\"_blank\" rel=&quot;dofollow&quot; class=\"u9058496d9d7216a6c78a178bec764356\"><style> .u9058496d9d7216a6c78a178bec764356 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#ECF0F1; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .u9058496d9d7216a6c78a178bec764356:active, .u9058496d9d7216a6c78a178bec764356:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u9058496d9d7216a6c78a178bec764356 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u9058496d9d7216a6c78a178bec764356 .ctaText { font-weight:bold; color:#D35400; text-decoration:none; font-size: 16px; } .u9058496d9d7216a6c78a178bec764356 .postTitle { color:#2980B9; text-decoration: underline!important; font-size: 16px; } .u9058496d9d7216a6c78a178bec764356:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\"><\/span>&nbsp; <span class=\"postTitle\">Dropshipping l\u00e0 g\u00ec? Dropshipping Guide - h\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z cho ng\u01b0\u1eddi m\u1edbi<\/span><\/div><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_Cau_hoi_thuong_gap_va_nhung_loi_khuyen_de_toi_uu_Churn_rate\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u00e0 nh\u1eefng l\u1eddi khuy\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u Churn rate<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"71_Ty_le_churn_tot_la_bao_nhieu\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.1. T\u1ef7 l\u1ec7 churn t\u1ed1t l\u00e0 bao nhi\u00eau?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">T\u1ef7 l\u1ec7 churn t\u1ed1t ho\u1eb7c \u201cch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c\u201d l\u00e0 t\u1eeb <strong>2% \u0111\u1ebfn 8%<\/strong>, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C SaaS cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p t\u1ef1 ph\u1ee5c v\u1ee5. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p B2B SaaS c\u00f3 gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng trung b\u00ecnh cao (l\u1edbn h\u01a1n 1.000 \u0111\u00f4 la m\u1ed7i th\u00e1ng), t\u1ef7 l\u1ec7 churn n\u00ean d\u01b0\u1edbi 2%.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"72_Ty_le_churn_am\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.2. T\u1ef7 l\u1ec7 churn \u00e2m?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">T\u1ef7 l\u1ec7 churn \u00e2m x\u1ea3y ra khi doanh thu t\u0103ng th\u00eam t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi l\u1edbn h\u01a1n doanh thu b\u1ecb m\u1ea5t t\u1eeb \u200b\u200bkh\u00e1ch h\u00e0ng \u0111\u00e3 r\u1eddi b\u1ecf. T\u1ef7 l\u1ec7 churn \u00e2m th\u01b0\u1eddng do c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 n\u00e2ng c\u1ea5p, t\u00f9y ch\u1ecdn d\u1ecbch v\u1ee5, ti\u1ec7n \u00edch b\u1ed5 sung, v.v.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"73_Phan_tich_churn_de_cai_thien_nhom_dich_vu_khach_hang_cua_ban\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.3. Ph\u00e2n t\u00edch churn \u0111\u1ec3 c\u1ea3i thi\u1ec7n nh\u00f3m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Khi kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf, b\u1ea1n h\u00e3y t\u00ecm hi\u1ec3u \u0111i\u1ec1u g\u00ec \u0111\u00e3 khi\u1ebfn h\u1ecd l\u00e0m nh\u01b0 v\u1eady. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec1 ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 ng\u0103n m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00e1c b\u1ecf \u0111i v\u00ec l\u00fd do t\u01b0\u01a1ng t\u1ef1. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c tr\u01b0\u1eddng h\u1ee3p Churn \u0111\u1ec3 t\u00ecm hi\u1ec3u n\u0103ng l\u1ef1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng ho\u1eb7c qu\u1ea3n l\u00fd, ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00e1ch th\u1ee9c trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n mu\u1ed1n kh\u1eafc ph\u1ee5c &#8211; v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n<div id=\"attachment_13850\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13850\" loading=\"lazy\" class=\"wp-image-13850\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-10.jpg\" alt=\"Churn rate gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.\" width=\"713\" height=\"299\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-10.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-10-300x126.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-10-1024x430.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-10-768x322.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13850\" class=\"wp-caption-text\">Churn rate gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"74_Cai_thien_ke_hoach_gioi_thieu_cua_ban_cho_tap_khach_hang_moi\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.4. C\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n cho t\u1eadp kh\u00e1ch h\u00e0ng m\u1edbi<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">B\u1ea1n h\u00e3y ng\u0103n ch\u1eb7n t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t quy tr\u00ecnh ph\u1ee5c v\u1ee5 m\u1edbi t\u1ed1i \u01b0u. H\u00e3y th\u1eed s\u1eed d\u1ee5ng <a href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn. Ho\u1eb7c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung gi\u00e1o d\u1ee5c tr\u00ean blog, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh video \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ec9 cho h\u1ecd c\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1ed1i \u01b0u t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"75_Dau_tu_vao_dao_tao_them_cho_doi_ngu_ban_hang\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.5. \u0110\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o th\u00eam cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ph\u1ea3i b\u00e1n gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Ngo\u00e0i ra, nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng n\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ed1t \u0111\u1ec3 qu\u1ea3n l\u00fd b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh n\u00e0o x\u1ea3y ra nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c quy tr\u00ecnh v\u00e0 ngu\u1ed3n l\u1ef1c cho hai b\u1ed9 ph\u1eadn n\u00e0y c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 Churn.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"76_Yeu_cau_phan_hoi_vao_nhung_thoi_diem_quan_trong_%E2%80%93_va_phan_hoi_ngay_lap_tuc\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.6. Y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng &#8211; v\u00e0 ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n lu\u00f4n y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m. <em>V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng r\u1eddi b\u1ecf n\u1ebfu h\u1ecd kh\u00f4ng \u0111\u0103ng nh\u1eadp v\u00e0o c\u00f4ng c\u1ee5 c\u1ee7a b\u1ea1n 15 ng\u00e0y m\u1ed9t l\u1ea7n, h\u00e3y y\u00eau c\u1ea7u h\u1ecd ph\u1ea3n h\u1ed3i v\u00e0o kho\u1ea3ng ng\u00e0y th\u1ee9 10 v\u00e0 c\u1ed1 g\u1eafng thu h\u00fat l\u1ea1i h\u1ecd.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">N\u1ebfu ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ti\u00eau c\u1ef1c, h\u00e3y ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi v\u00e0 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n x\u1eed l\u00fd hi\u1ec7u qu\u1ea3!<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"77_Giao_tiep_chu_dong_voi_khach_hang\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.7. Giao ti\u1ebfp ch\u1ee7 \u0111\u1ed9ng v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">B\u1ea1n n\u00ean x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch <strong>ch\u1ee7 \u0111\u1ed9ng li\u00ean l\u1ea1c<\/strong> v\u1edbi h\u1ecd, khi\u1ebfn h\u1ecd coi b\u1ea1n nh\u01b0 m\u1ed9t \u0111\u1ed1i t\u00e1c tin c\u1eady. H\u00e3y li\u00ean h\u1ec7 \u0111\u1ecbnh k\u1ef3 v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng content l\u00e0m h\u1ecd th\u1ea5y th\u00fa v\u1ecb v\u00e0 th\u00edch th\u00fa. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 li\u00ean h\u1ec7 v\u1edbi h\u1ecd n\u1ebfu c\u00e1c v\u1ea5n \u0111\u1ec1 ho\u1eb7c s\u1ef1 c\u1ed1 x\u1ea3y ra v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o b\u1ea1n.<\/span><\/p>\n<div id=\"attachment_13851\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13851\" loading=\"lazy\" class=\"wp-image-13851\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-11.jpg\" alt=\"Ch\u1ee7 \u0111\u1ed9ng giao ti\u1ebfp v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd th\u00eam tin t\u01b0\u1edfng b\u1ea1n s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 Churn.\" width=\"713\" height=\"430\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-11.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-11-300x181.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-11-1024x617.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/07\/churn-rate-la-gi-11-768x463.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13851\" class=\"wp-caption-text\">Ch\u1ee7 \u0111\u1ed9ng giao ti\u1ebfp v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd th\u00eam tin t\u01b0\u1edfng b\u1ea1n s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 Churn.<\/p><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"78_Cung_cap_cac_dac_quyen_danh_rieng_cho_khach_hang_hien_tai\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.8. Cung c\u1ea5p c\u00e1c \u0111\u1eb7c quy\u1ec1n d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u1ec3 tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p t\u1ef7 l\u1ec7 Churn t\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c<strong> \u0111\u1eb7c quy\u1ec1n<\/strong> cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh. H\u00e3y th\u1eed c\u00e1 nh\u00e2n h\u00f3a c\u00e1c \u0111i\u1ec3m ch\u1ea1m, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00f2 chuy\u1ec7n c\u00e0 ph\u00ea tr\u1ef1c ti\u1ebfp ho\u1eb7c gh\u00e9 th\u0103m v\u0103n ph\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\" target=\"_blank\" rel=&quot;dofollow&quot; class=\"udb1718c2b230e0160520676c455d4340\"><style> .udb1718c2b230e0160520676c455d4340 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#ECF0F1; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .udb1718c2b230e0160520676c455d4340:active, .udb1718c2b230e0160520676c455d4340:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .udb1718c2b230e0160520676c455d4340 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .udb1718c2b230e0160520676c455d4340 .ctaText { font-weight:bold; color:#D35400; text-decoration:none; font-size: 16px; } .udb1718c2b230e0160520676c455d4340 .postTitle { color:#2980B9; text-decoration: underline!important; font-size: 16px; } .udb1718c2b230e0160520676c455d4340:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\"><\/span>&nbsp; <span class=\"postTitle\">C\u00e1 nh\u00e2n h\u00f3a Email l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u ho\u00e1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/div><\/a><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"79_Tan_dung_phan_hoi_tu_khach_hang_dung_thu_mien_phi\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.9. T\u1eadn d\u1ee5ng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n<strong> kh\u1ea3o s\u00e1t<\/strong> v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n sau khi d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed. M\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 r\u1eddi b\u1ecf doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng s\u1eb5n s\u00e0ng tr\u1ea3 l\u1eddi nhi\u1ec1u c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Nh\u01b0ng m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed v\u00e0 cu\u1ed1i c\u00f9ng kh\u00f4ng mua h\u00e0ng s\u1ebd mong \u0111\u1ee3i m\u1ed9t li\u00ean k\u1ebft kh\u1ea3o s\u00e1t. H\u1ecd c\u0169ng \u00edt t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u00ec v\u1eady nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd th\u1eb3ng th\u1eafn v\u00e0 ch\u1ec9 ra nh\u1eefng \u0111i\u1ec3m khi\u1ebfn h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">Churn rate l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap ph\u1ea3n \u00e1nh s\u1ee9c kh\u1ecfe hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n c\u00f3 c\u00e1ch nh\u00ecn nh\u1eadn ch\u00ednh x\u00e1c v\u00e0 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng ch\u1ec9 s\u1ed1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>SHOPBASE &#8211; DROPSHIPPING, PRINT-ON-DEMAND MADE EASY<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Website:<\/strong> <span style=\"font-weight: 400;\">https:\/\/www.shopbase.com\/<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Fanpage:<\/strong> <a href=\"https:\/\/www.facebook.com\/ShopBaseVietnam\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/ShopBaseVietnam\/<\/span><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><a href=\"https:\/\/www.facebook.com\/groups\/1692755354202948\"><strong>C\u1ed9ng \u0111\u1ed3ng ShopBase VN &#8211; Dropship &amp; POD<\/strong><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Youtube:<\/strong> <a href=\"https:\/\/www.youtube.com\/c\/ShopBaseVietnam\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/c\/ShopBaseVietnam<\/span><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>\u0110\u1ecba ch\u1ec9: <\/strong><a href=\"https:\/\/goo.gl\/maps\/PbhdeHNfufEWGuhR7\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">130 Trung Ph\u1ee5ng, \u0110\u1ed1ng \u0110a, H\u00e0 N\u1ed9i<\/span><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\"><strong>Hotline:<\/strong> 024 6296 9246<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n mu\u1ed1n bi\u1ebft m\u00ecnh m\u1ea5t bao nhi\u00eau kh\u00e1ch h\u00e0ng m\u1ed7i n\u0103m, m\u1ed7i th\u00e1ng? N\u1ebfu b\u1ea1n kh\u00f4ng n\u1eafm \u0111\u01b0\u1ee3c c\u00f3 bao&#8230;<\/p>\n","protected":false},"author":50,"featured_media":13852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1034],"tags":[],"gutentor_comment":37,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/13838"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=13838"}],"version-history":[{"count":2,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/13838\/revisions"}],"predecessor-version":[{"id":13853,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/13838\/revisions\/13853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/13852"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=13838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=13838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=13838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}