{"id":13546,"date":"2022-06-23T11:14:39","date_gmt":"2022-06-23T11:14:39","guid":{"rendered":"https:\/\/www.shopbase.com\/blog\/?p=13546"},"modified":"2022-07-21T10:43:50","modified_gmt":"2022-07-21T10:43:50","slug":"ca-nhan-hoa-email-la-gi","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html","title":{"rendered":"C\u00e1 nh\u00e2n h\u00f3a Email l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u ho\u00e1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\"><strong>C\u00e1 nh\u00e2n h\u00f3a email<\/strong> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb <strong>s\u1eed d\u1ee5ng th\u00f4ng tin c\u00e1 nh\u00e2n<\/strong> c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u1ec3 t\u1ea1o ra c\u00e1c email nh\u1eafm \u0111\u00fang h\u01a1n t\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Trong ho\u00e0n c\u1ea3nh truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean \u0111a d\u1ea1ng, li\u00ean t\u1ee5c thay \u0111\u1ed5i v\u00e0 bi\u1ebfn chuy\u1ec3n. C\u00e1 nh\u00e2n h\u00f3a (<\/span><span style=\"font-weight: 400;\">Personalization) \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t <strong>gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u<\/strong> \u0111\u1ec3 doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/span><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680ca0bbb33ee\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680ca0bbb33ee\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#1_Ca_nhan_hoa_email_la_gi\" title=\"1. C\u00e1 nh\u00e2n h\u00f3a email l\u00e0 g\u00ec?\">1. C\u00e1 nh\u00e2n h\u00f3a email l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#2_Tai_sao_can_thiet_phai_ca_nhan_hoa_email\" title=\"2. T\u1ea1i sao c\u1ea7n thi\u1ebft ph\u1ea3i c\u00e1 nh\u00e2n h\u00f3a email?\">2. T\u1ea1i sao c\u1ea7n thi\u1ebft ph\u1ea3i c\u00e1 nh\u00e2n h\u00f3a email?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#21_Muc_dich_cua_ca_nhan_hoa_la_gi\" title=\"2.1. M\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1 nh\u00e2n ho\u00e1 l\u00e0 g\u00ec?\">2.1. M\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1 nh\u00e2n ho\u00e1 l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#22_Nhung_tac_dong_tich_cuc_ma_ca_nhan_hoa_email_mang_lai\" title=\"2.2. Nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c m\u00e0 c\u00e1 nh\u00e2n h\u00f3a email mang l\u1ea1i\">2.2. Nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c m\u00e0 c\u00e1 nh\u00e2n h\u00f3a email mang l\u1ea1i<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#221_Nham_dung_khach_hang_muc_tieu\" title=\"2.2.1. Nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\">2.2.1. Nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#222_Tang_ROI\" title=\"2.2.2. T\u0103ng ROI\">2.2.2. T\u0103ng ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#223_Tang_tuong_tac\" title=\"2.2.3. T\u0103ng t\u01b0\u01a1ng t\u00e1c\u00a0\">2.2.3. T\u0103ng t\u01b0\u01a1ng t\u00e1c\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#224_Thuc_day_chia_se_du_lieu_ca_nhan\" title=\"2.2.4. Th\u00fac \u0111\u1ea9y chia s\u1ebb d\u1eef li\u1ec7u c\u00e1 nh\u00e2n\">2.2.4. Th\u00fac \u0111\u1ea9y chia s\u1ebb d\u1eef li\u1ec7u c\u00e1 nh\u00e2n<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#3_Nhung_luu_y_de_co_mot_email_ca_nhan_hoa_chat_luong\" title=\"3. Nh\u1eefng l\u01b0u \u00fd \u0111\u1ec3 c\u00f3 m\u1ed9t email c\u00e1 nh\u00e2n h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng\">3. Nh\u1eefng l\u01b0u \u00fd \u0111\u1ec3 c\u00f3 m\u1ed9t email c\u00e1 nh\u00e2n h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#31_Nen_ca_nhan_hoa_nhung_phan_nao_cua_email\" title=\"3.1. N\u00ean c\u00e1 nh\u00e2n ho\u00e1 nh\u1eefng ph\u1ea7n n\u00e0o c\u1ee7a email?\">3.1. N\u00ean c\u00e1 nh\u00e2n ho\u00e1 nh\u1eefng ph\u1ea7n n\u00e0o c\u1ee7a email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#32_Ca_nhan_hoa_sau_khi_phan_tich_hanh_vi_khach_hang\" title=\"3.2. C\u00e1 nh\u00e2n ho\u00e1 sau khi ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng\">3.2. C\u00e1 nh\u00e2n ho\u00e1 sau khi ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#33_Cho_phep_nguoi_nhan_tuy_chon_dang_ky_noi_dung_ho_muon_nhan\" title=\"3.3. Cho ph\u00e9p ng\u01b0\u1eddi nh\u1eadn t\u00f9y ch\u1ecdn \u0111\u0103ng k\u00fd n\u1ed9i dung h\u1ecd mu\u1ed1n nh\u1eadn\">3.3. Cho ph\u00e9p ng\u01b0\u1eddi nh\u1eadn t\u00f9y ch\u1ecdn \u0111\u0103ng k\u00fd n\u1ed9i dung h\u1ecd mu\u1ed1n nh\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#34_Len_thoi_gian_bieu_gui_email_phu_hop_voi_tung_doi_tuong\" title=\"3.4. L\u00ean th\u1eddi gian bi\u1ec3u g\u1eedi email ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng\">3.4. L\u00ean th\u1eddi gian bi\u1ec3u g\u1eedi email ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\/#35_Thiet_lap_cac_cong_cu_email_marketing_tu_dong_de_danh_gia_phan_tich_khach_hang\" title=\"3.5. Thi\u1ebft l\u1eadp c\u00e1c c\u00f4ng c\u1ee5 email marketing t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng\">3.5. Thi\u1ebft l\u1eadp c\u00e1c c\u00f4ng c\u1ee5 email marketing t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Ca_nhan_hoa_email_la_gi\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1. C\u00e1 nh\u00e2n h\u00f3a email l\u00e0 g\u00ec?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00e1 nh\u00e2n h\u00f3a email l\u00e0 khi c\u00e1c ng\u01b0\u1eddi g\u1eedi s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd trong danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung email ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng c\u00e1 nh\u00e2n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh c\u00e1c chi\u1ebfn d\u1ecbch <a href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\" target=\"_blank\" rel=\"noopener\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;email qu\u1ea3ng c\u00e1o&quot;}\">email qu\u1ea3ng c\u00e1o<\/span><\/a>.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: helvetica, arial, sans-serif;\">C\u00e1c d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a g\u1ed3m:<\/span><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">T\u00ean ng\u01b0\u1eddi nh\u1eadn email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">T\u00ean c\u00f4ng ty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">S\u1edf th\u00edch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">H\u00e0nh vi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">L\u1ecbch s\u1eed mua h\u00e0ng<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00e1 nh\u00e2n h\u00f3a email d\u1eabn \u0111\u1ebfn s\u1ef1 ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch <strong>ch\u00ednh x\u00e1c<\/strong> \u0111\u1ebfn kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u \u0111ang n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd, quan t\u00e2m v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/span><\/em><\/p>\n<div id=\"attachment_13548\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13548\" loading=\"lazy\" class=\"wp-image-13548\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-1.jpg\" alt=\"D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin c\u1ee7a t\u1eebng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, b\u1ea1n cung c\u1ea5p n\u1ed9i dung email ph\u00f9 h\u1ee3p.\" width=\"713\" height=\"369\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-1.jpg 768w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-1-300x155.jpg 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13548\" class=\"wp-caption-text\">D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin c\u1ee7a t\u1eebng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, b\u1ea1n cung c\u1ea5p n\u1ed9i dung email ph\u00f9 h\u1ee3p.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Tai_sao_can_thiet_phai_ca_nhan_hoa_email\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">2. T\u1ea1i sao c\u1ea7n thi\u1ebft ph\u1ea3i c\u00e1 nh\u00e2n h\u00f3a email?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"21_Muc_dich_cua_ca_nhan_hoa_la_gi\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">2.1. M\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1 nh\u00e2n ho\u00e1 l\u00e0 g\u00ec?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Kh\u00e1ch h\u00e0ng hi\u1ec7n nay \u0111ang ng\u00e0y c\u00e0ng n\u1eafm gi\u1eef <strong>nhi\u1ec1u quy\u1ec1n l\u1ef1c h\u01a1n<\/strong> trong m\u1ed1i quan h\u1ec7 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd d\u1ec5 d\u00e0ng t\u00ecm hi\u1ec3u nh\u1eefng th\u00f4ng tin v\u1ec1 b\u1ea1n v\u00e0 \u0111\u1ed3ng th\u1eddi c\u0169ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn thay th\u1ebf b\u1ea1n. Do \u0111\u00f3, ch\u00eca kh\u00f3a cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt, kh\u00e1c bi\u1ec7t. B\u1ea1n c\u1ea7n l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed7i \u0111i\u1ec3m ch\u1ea1m x\u1ea3y ra v\u1edbi doanh nghi\u1ec7p. <strong>V\u00e0, c\u00e1 nh\u00e2n h\u00f3a c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n r\u1ea5t t\u1ed1t \u0111i\u1ec1u n\u00e0y.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau c\u1ee7a marketing c\u00e1 nh\u00e2n ho\u00e1 l\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng (\u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng) m\u1ed9t c\u00e1ch th\u1ef1c s\u1ef1 nh\u01b0 nh\u1eefng c\u00e1 nh\u00e2n ri\u00eang bi\u1ec7t. V\u1edbi c\u00f9ng m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, \u0111i k\u00e8m m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n, nh\u01b0ng n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh g\u1eedi \u0111\u1ebfn t\u1eebng kh\u00e1n gi\u1ea3 kh\u00e1c nhau s\u1ebd kh\u00f4ng gi\u1ed1ng nhau. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y mang l\u1ea1i cho ng\u01b0\u1eddi l\u00e0m marketing kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh t\u1eebng t\u01b0\u01a1ng t\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u00f2 chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n theo c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t, h\u1ee9a h\u1eb9n s\u1ebd thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch th\u1ee9c qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng m\u00e0 b\u1ea5t c\u1ee9 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng n\u00e0o \u0111\u00e3 t\u1eebng l\u00e0m.<\/span><span style=\"font-weight: 400;\"> T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd \u0111\u1ec3 l\u1ea1i nh\u1eefng \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c trong kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"22_Nhung_tac_dong_tich_cuc_ma_ca_nhan_hoa_email_mang_lai\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">2.2. Nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c m\u00e0 c\u00e1 nh\u00e2n h\u00f3a email mang l\u1ea1i<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"221_Nham_dung_khach_hang_muc_tieu\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">2.2.1. Nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1 nh\u00e2n h\u00f3a email, b\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 <strong>ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 v\u00e0 ch\u1eb7t ch\u1ebd<\/strong> v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng th\u00f4ng tin h\u1ecd cung c\u1ea5p. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n trong vi\u1ec7c ch\u1ecdn l\u1ecdc v\u00e0 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Ngo\u00e0i ra, nh\u1eefng th\u00f4ng \u0111i\u1ec7p t\u1eeb d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng gi\u00fap \u0111\u1ea9y m\u1ea1nh kh\u1ea3 n\u0103ng thu h\u00fat l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"222_Tang_ROI\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">2.2.2. T\u0103ng ROI<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00e1c cu\u1ed9c nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra c\u00e1 nh\u00e2n h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 doanh thu t\u0103ng t\u1eeb<strong> 5 &#8211; 15%.<\/strong><\/span><\/p>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-vs-facebook-ads.html\" target=\"_blank\" rel=&quot;dofollow&quot; class=\"ua43a2d3eca51066d83e31414797c6566\"><style> .ua43a2d3eca51066d83e31414797c6566 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#ECF0F1; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .ua43a2d3eca51066d83e31414797c6566:active, .ua43a2d3eca51066d83e31414797c6566:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ua43a2d3eca51066d83e31414797c6566 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ua43a2d3eca51066d83e31414797c6566 .ctaText { font-weight:bold; color:#D35400; text-decoration:none; font-size: 16px; } .ua43a2d3eca51066d83e31414797c6566 .postTitle { color:#2980B9; text-decoration: underline!important; font-size: 16px; } .ua43a2d3eca51066d83e31414797c6566:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\"><\/span>&nbsp; <span class=\"postTitle\">Email Marketing vs Facebook Ads - \u0110\u00e2u l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u h\u01a1n?<\/span><\/div><\/a><\/div>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"223_Tang_tuong_tac\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">2.2.3. T\u0103ng t\u01b0\u01a1ng t\u00e1c\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Nh\u1eefng nghi\u00ean c\u1ee9u th\u1ed1ng k\u00ea \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng, email v\u1edbi c\u00e1c d\u00f2ng ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c m\u1edf h\u01a1n <strong>26%.<\/strong><\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Ngo\u00e0i ra<strong> 91% kh\u00e1ch h\u00e0ng<\/strong> c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty g\u1eedi email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a &#8211; theo Accenture.\u00a0<\/span><\/p>\n<\/blockquote>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"224_Thuc_day_chia_se_du_lieu_ca_nhan\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">2.2.4. Th\u00fac \u0111\u1ea9y chia s\u1ebb d\u1eef li\u1ec7u c\u00e1 nh\u00e2n<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Theo nghi\u00ean c\u1ee9u c\u1ee7a Accenture, <strong>83% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> s\u1eb5n s\u00e0ng chia s\u1ebb d\u1eef li\u1ec7u c\u1ee7a h\u1ecd v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin ph\u00f9 h\u1ee3p.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">V\u1ec1 ph\u1ea7n m\u00ecnh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n minh b\u1ea1ch v\u00e0 c\u00f4ng b\u1eb1ng v\u1ec1 c\u00e1ch b\u1ea1n s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y.<\/span><\/p>\n<div id=\"attachment_13549\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13549\" loading=\"lazy\" class=\"wp-image-13549\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-2.jpg\" alt=\"C\u00e1 nh\u00e2n h\u00f3a email mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p.\" width=\"713\" height=\"292\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-2.jpg 1100w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-2-300x123.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-2-1024x419.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-2-768x314.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13549\" class=\"wp-caption-text\">C\u00e1 nh\u00e2n h\u00f3a email mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Nhung_luu_y_de_co_mot_email_ca_nhan_hoa_chat_luong\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3. Nh\u1eefng l\u01b0u \u00fd \u0111\u1ec3 c\u00f3 m\u1ed9t email c\u00e1 nh\u00e2n h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"31_Nen_ca_nhan_hoa_nhung_phan_nao_cua_email\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.1. N\u00ean c\u00e1 nh\u00e2n ho\u00e1 nh\u1eefng ph\u1ea7n n\u00e0o c\u1ee7a email?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>C\u00e1 nh\u00e2n ho\u00e1 t\u00ean ng\u01b0\u1eddi nh\u1eadn:<\/b><span style=\"font-weight: 400;\"> C\u00e1 nh\u00e2n h\u00f3a t\u00ean ng\u01b0\u1eddi nh\u1eadn email l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft. Kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n t\u00ean c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong email g\u1eedi \u0111\u1ebfn. \u0110\u00e2y c\u0169ng l\u00e0 th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>C\u00e1 nh\u00e2n ho\u00e1 h\u00ecnh \u1ea3nh:<\/b><span style=\"font-weight: 400;\"> D\u1ef1a tr\u00ean n\u1ed9i dung email, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh h\u00ecnh \u1ea3nh g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>C\u00e1 nh\u00e2n ho\u00e1 \u01b0u \u0111\u00e3i:<\/b><span style=\"font-weight: 400;\"> Email c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 click chu\u1ed9t trung b\u00ecnh<strong> 14%<\/strong> v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng <strong>10%<\/strong>. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o c\u00e1c n\u1ed9i dung \u01b0u \u0111\u00e3i kh\u00e1c nhau cho c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>C\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 xu\u1ea5t s\u1ea3n ph\u1ea9m:<\/b><span style=\"font-weight: 400;\"> Th\u1ef1c t\u1ebf cho th\u1ea5y, ng\u01b0\u1eddi \u0111\u0103ng k\u00fd s\u1ebd ch\u1ec9 mua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t n\u1ebfu ch\u00fang c\u00f3 li\u00ean quan \u0111\u1ebfn l\u1ecbch s\u1eed giao d\u1ecbch ho\u1eb7c s\u1edf th\u00edch ho\u1eb7c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a h\u1ecd. Vi\u1ec7c g\u1eedi c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan c\u0169ng gi\u00fap t\u0103ng &#8220;lifetime value&#8221; c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>C\u00e1 nh\u00e2n ho\u00e1 &#8220;abandoned cart&#8221;: <\/b><span style=\"font-weight: 400;\">M\u1ed7i n\u0103m c\u00f3 t\u1edbi <strong>4 ngh\u00ecn t\u1ef7 \u0111\u00f4 la doanh thu<\/strong> b\u1ecb m\u1ea5t do vi\u1ec7c t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng. \u0110i\u1ec1u \u0111\u00e1ng m\u1eebng l\u00e0, theo \u01b0\u1edbc t\u00ednh, <strong>65%<\/strong> gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf r\u01a1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1ea5y l\u1ea1i trong v\u00f2ng 24 gi\u1edd b\u1eb1ng c\u00e1ch g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng email nh\u1eafc nh\u1edf. B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i \u1edf giai \u0111o\u1ea1n n\u00e0y th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch email marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1.<\/span><\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"32_Ca_nhan_hoa_sau_khi_phan_tich_hanh_vi_khach_hang\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.2. C\u00e1 nh\u00e2n ho\u00e1 sau khi ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u00e2y l\u00e0 chi\u1ebfn thu\u1eadt email marketing <strong>ph\u1ee9c t\u1ea1p h\u01a1n<\/strong> nh\u01b0ng<strong> c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.<\/strong> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb h\u1ec7 th\u1ed1ng thu th\u1eadp v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email sau \u0111\u00f3 ph\u00e2n lo\u1ea1i. Khi danh s\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t <strong>h\u1ec7 th\u1ed1ng email ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng<\/strong> b\u1eb1ng c\u00e1c \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n.<\/span><\/p>\n<div id=\"attachment_13550\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13550\" loading=\"lazy\" class=\"wp-image-13550\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-3.jpg\" alt=\"Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n cung c\u1ea5p c\u00e1c email c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t h\u01a1n.\" width=\"713\" height=\"466\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-3.jpg 650w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-3-300x196.jpg 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13550\" class=\"wp-caption-text\">Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n cung c\u1ea5p c\u00e1c email c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t h\u01a1n.<\/p><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"33_Cho_phep_nguoi_nhan_tuy_chon_dang_ky_noi_dung_ho_muon_nhan\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.3. Cho ph\u00e9p ng\u01b0\u1eddi nh\u1eadn t\u00f9y ch\u1ecdn \u0111\u0103ng k\u00fd n\u1ed9i dung h\u1ecd mu\u1ed1n nh\u1eadn<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">M\u1ed9t ph\u01b0\u01a1ng \u00e1n th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 t\u00f4n tr\u1ecdng kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 <strong>cho ph\u00e9p h\u1ecd t\u00f9y ch\u1ecdn<\/strong> \u0111\u0103ng k\u00fd n\u1ed9i dung nh\u1eadn. <\/span><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang g\u1eedi n\u1ed9i dung tin t\u1ee9c, h\u00e3y \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh lo\u1ea1i th\u00f4ng tin h\u1ecd mu\u1ed1n nh\u1eadn: <em>ch\u00ednh tr\u1ecb, sinh th\u00e1i, c\u00f4ng ngh\u1ec7, thi\u00ean nhi\u00ean, v.v<\/em>.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tin c\u1eady v\u1edbi kh\u00e1n gi\u1ea3. \u0110\u1ed3ng th\u1eddi s\u1ebd thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a n\u00e2ng cao h\u01a1n trong t\u01b0\u01a1ng lai.<\/span><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"34_Len_thoi_gian_bieu_gui_email_phu_hop_voi_tung_doi_tuong\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.4. L\u00ean th\u1eddi gian bi\u1ec3u g\u1eedi email ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">M\u1ed9t l\u01b0u \u00fd quan tr\u1ecdng th\u01b0\u1eddng b\u1ecb m\u1ecdi ng\u01b0\u1eddi b\u1ecf qua l\u00e0 <strong>th\u1eddi gian g\u1eedi mail ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng<\/strong>. <\/span><em><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n g\u1eedi email cho kh\u00e1ch h\u00e0ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o l\u00fac 2h s\u00e1ng, v\u1eady th\u00ec kh\u1ea3 n\u0103ng cao ng\u01b0\u1eddi nh\u1eadn s\u1ebd b\u1ecf qua n\u00f3.<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">L\u00ean l\u1ecbch g\u1eedi email \u0111\u1ec3 g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn trong kho\u1ea3ng th\u1eddi gian ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t c\u00e1ch <strong>\u0111\u01a1n gi\u1ea3n nh\u01b0ng h\u1eefu hi\u1ec7u<\/strong> \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a email marketing.<\/span><\/p>\n<div id=\"attachment_13551\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13551\" loading=\"lazy\" class=\"wp-image-13551 size-full\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-4.jpg\" alt=\"G\u1eedi email v\u00e0o &quot;\u0111\u00fang th\u1eddi \u0111i\u1ec1m&quot; s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 m\u1edf email cao h\u01a1n\" width=\"713\" height=\"535\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-4.jpg 713w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/06\/ca-nhan-hoa-email-la-gi-4-300x225.jpg 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13551\" class=\"wp-caption-text\">G\u1eedi email v\u00e0o &#8220;\u0111\u00fang th\u1eddi \u0111i\u1ec1m&#8221; s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 m\u1edf email cao h\u01a1n<\/p><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"35_Thiet_lap_cac_cong_cu_email_marketing_tu_dong_de_danh_gia_phan_tich_khach_hang\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.5. Thi\u1ebft l\u1eadp c\u00e1c c\u00f4ng c\u1ee5 email marketing t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">L\u01b0u \u00fd cu\u1ed1i c\u00f9ng cho b\u1ea1n \u0111\u1ec3 c\u00f3 nh\u1eefng email c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3 l\u00e0 s\u1eed d\u1ee5ng c\u00e1c <strong><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/phan-mem-email-marketing.html\" target=\"_blank\" rel=\"noopener\">ph\u1ea7n m\u1ec1m g\u1eedi email marketing<\/a>\u00a0t\u1ef1 \u0111\u1ed9ng<\/strong> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p b\u1ea1n c\u00f3 nh\u1eefng b\u00e1o c\u00e1o, th\u1ed1ng k\u00ea \u0111\u1ea7y \u0111\u1ee7 v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi nh\u1eadn, t\u1eeb \u0111\u00f3 b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Nh\u01b0 v\u1eady, c\u00e1 nh\u00e2n h\u00f3a email ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng <strong>b\u01b0\u1edbc \u0111i t\u1ea5t y\u1ebfu<\/strong> c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn v\u00e0 th\u1ea5u hi\u1ec3u. \u0110\u00e2y c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 mang l\u1ea1i nhi\u1ec1u t\u00e1c \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">N\u1ebfu b\u1ea1n \u0111ang t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng email marketing cho <a href=\"https:\/\/www.shopbase.com\/blog\/vn\/dropshipping-la-gi.html\" target=\"_blank\" rel=\"noopener\">m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng dropshipping<\/a> c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ec3 ShopBase gi\u00fap cho b\u1ea1n!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>SHOPBASE &#8211; DROPSHIPPING, PRINT-ON-DEMAND MADE EASY<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Website:<\/strong> <span style=\"font-weight: 400;\">https:\/\/www.shopbase.com\/<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Fanpage:<\/strong> <a href=\"https:\/\/www.facebook.com\/ShopBaseVietnam\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/ShopBaseVietnam\/<\/span><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><a href=\"https:\/\/www.facebook.com\/groups\/1692755354202948\"><strong>C\u1ed9ng \u0111\u1ed3ng ShopBase VN &#8211; Dropship &amp; POD<\/strong><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Youtube:<\/strong> <a href=\"https:\/\/www.youtube.com\/c\/ShopBaseVietnam\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/c\/ShopBaseVietnam<\/span><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>\u0110\u1ecba ch\u1ec9: <\/strong><a href=\"https:\/\/goo.gl\/maps\/PbhdeHNfufEWGuhR7\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">130 Trung Ph\u1ee5ng, \u0110\u1ed1ng \u0110a, H\u00e0 N\u1ed9i<\/span><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\"><strong>Hotline:<\/strong> 024 6296 9246<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1 nh\u00e2n h\u00f3a email l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd&#8230;<\/p>\n","protected":false},"author":50,"featured_media":13552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1034],"tags":[],"gutentor_comment":127,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/13546"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=13546"}],"version-history":[{"count":9,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/13546\/revisions"}],"predecessor-version":[{"id":13781,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/13546\/revisions\/13781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/13552"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=13546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=13546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=13546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}