{"id":13249,"date":"2022-05-25T09:21:04","date_gmt":"2022-05-25T09:21:04","guid":{"rendered":"https:\/\/www.shopbase.com\/blog\/?p=13249"},"modified":"2022-07-21T10:26:23","modified_gmt":"2022-07-21T10:26:23","slug":"email-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html","title":{"rendered":"Email Marketing l\u00e0 g\u00ec? 7 tips \u0111\u1ec3 qu\u1ea3ng c\u00e1o qua email hi\u1ec7u qu\u1ea3!"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Email marketing<\/b><span style=\"font-weight: 400;\"> t\u1eeb l\u00e2u \u0111\u01b0\u1ee3c xem nh\u01b0 c\u00e1nh tay \u0111\u1eafc l\u1ef1c c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 mang l\u1ea1i. V\u1eady email marketing l\u00e0 g\u00ec? H\u00ecnh th\u1ee9c n\u00e0y c\u00f3 c\u00f2n hi\u1ec7u qu\u1ea3 th\u1eddi gian g\u1ea7n \u0111\u00e2y hay kh\u00f4ng? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u1ea3i \u0111\u00e1p chi ti\u1ebft th\u1eafc m\u1eafc cho b\u1ea1n!<\/span><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Menu:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-680ca8fccd734\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-680ca8fccd734\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#1_Quang_cao_qua_Email_la_gi\" title=\"1. Qu\u1ea3ng c\u00e1o qua Email l\u00e0 g\u00ec?\">1. Qu\u1ea3ng c\u00e1o qua Email l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#2_Quang_cao_Email_hoat_dong_nhu_the_nao\" title=\"2. Qu\u1ea3ng c\u00e1o Email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?\">2. Qu\u1ea3ng c\u00e1o Email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#3_Cac_loai_Email_Marketing_pho_bien_nhat_hien_nay\" title=\"3. C\u00e1c lo\u1ea1i Email Marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay\">3. C\u00e1c lo\u1ea1i Email Marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#31_Quang_cao_Email_Sales\" title=\"3.1. Qu\u1ea3ng c\u00e1o Email Sales\">3.1. Qu\u1ea3ng c\u00e1o Email Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#32_Email_giao_dich\" title=\"3.2. Email giao d\u1ecbch\">3.2. Email giao d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#33_Email_chao_mung\" title=\"3.3. Email ch\u00e0o m\u1eebng\">3.3. Email ch\u00e0o m\u1eebng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#34_Email_ban_tin\" title=\"3.4. Email b\u1ea3n tin\">3.4. Email b\u1ea3n tin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#4_Vai_tro_%E2%80%93_loi_ich_cua_Email_Marketing_voi_doanh_nghiep\" title=\"4. Vai tr\u00f2 &#8211; l\u1ee3i \u00edch c\u1ee7a Email Marketing v\u1edbi doanh nghi\u1ec7p\">4. Vai tr\u00f2 &#8211; l\u1ee3i \u00edch c\u1ee7a Email Marketing v\u1edbi doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#5_Nhung_han_che_khi_su_dung_quang_cao_Email_Marketing\" title=\"5. Nh\u1eefng h\u1ea1n ch\u1ebf khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Email Marketing\">5. Nh\u1eefng h\u1ea1n ch\u1ebf khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#6_Nhung_ai_nen_quang_cao_tren_Email\" title=\"6. Nh\u1eefng ai n\u00ean qu\u1ea3ng c\u00e1o tr\u00ean Email?\">6. Nh\u1eefng ai n\u00ean qu\u1ea3ng c\u00e1o tr\u00ean Email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#7_Nhung_tips_de_quang_cao_bang_Email_Marketing_hieu_qua\" title=\"7. Nh\u1eefng tips \u0111\u1ec3 qu\u1ea3ng c\u00e1o b\u1eb1ng Email Marketing hi\u1ec7u qu\u1ea3!\">7. Nh\u1eefng tips \u0111\u1ec3 qu\u1ea3ng c\u00e1o b\u1eb1ng Email Marketing hi\u1ec7u qu\u1ea3!<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#71_Chon_phan_mem_tiep_thi_phu_hop\" title=\"7.1. Ch\u1ecdn ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p\">7.1. Ch\u1ecdn ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#72_Xay_dung_danh_sach_email_phan_loai_doi_tuong_chien_dich_ro_rang_va_cap_nhat_thuong_xuyen\" title=\"7.2. X\u00e2y d\u1ef1ng danh s\u00e1ch email, ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng, chi\u1ebfn d\u1ecbch r\u00f5 r\u00e0ng v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean\">7.2. X\u00e2y d\u1ef1ng danh s\u00e1ch email, ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng, chi\u1ebfn d\u1ecbch r\u00f5 r\u00e0ng v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#721_Xay_dung_danh_sach_email_quang_cao\" title=\"7.2.1. X\u00e2y d\u1ef1ng danh s\u00e1ch email qu\u1ea3ng c\u00e1o\">7.2.1. X\u00e2y d\u1ef1ng danh s\u00e1ch email qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#722_Phan_loai_doi_tuong\" title=\"7.2.2. Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng\">7.2.2. Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#723_Chien_dich_ro_rang_va_cap_nhat_thuong_xuyen\" title=\"7.2.3. Chi\u1ebfn d\u1ecbch r\u00f5 r\u00e0ng v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean\">7.2.3. Chi\u1ebfn d\u1ecbch r\u00f5 r\u00e0ng v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#73_Su_dung_da_dang_cac_loai_Email\" title=\"7.3. S\u1eed d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i Email\">7.3. S\u1eed d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#74_Toi_uu_hoa_cho_dien_thoai_di_dong\" title=\"7.4. T\u1ed1i \u01b0u ho\u00e1 cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng\">7.4. T\u1ed1i \u01b0u ho\u00e1 cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#75_Tranh_roi_vao_hom_thu_Spam\" title=\"7.5. Tr\u00e1nh r\u01a1i v\u00e0o h\u00f2m th\u01b0 Spam\">7.5. Tr\u00e1nh r\u01a1i v\u00e0o h\u00f2m th\u01b0 Spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#76_Thu_hut_ngay_tu_Tieu_de_email\" title=\"7.6. Thu h\u00fat ngay t\u1eeb Ti\u00eau \u0111\u1ec1 email\">7.6. Thu h\u00fat ngay t\u1eeb Ti\u00eau \u0111\u1ec1 email<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#8_Mot_vai_ly_do_khien_viec_chay_quang_cao_Email_Marketing_kem_hieu_qua_ban_nen_luu_y\" title=\"8. M\u1ed9t v\u00e0i l\u00fd do khi\u1ebfn vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o Email Marketing k\u00e9m hi\u1ec7u qu\u1ea3 b\u1ea1n n\u00ean l\u01b0u \u00fd!\">8. M\u1ed9t v\u00e0i l\u00fd do khi\u1ebfn vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o Email Marketing k\u00e9m hi\u1ec7u qu\u1ea3 b\u1ea1n n\u00ean l\u01b0u \u00fd!<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#81_Danh_sach_email_qua_cu\" title=\"8.1. Danh s\u00e1ch email qu\u00e1 c\u0169\">8.1. Danh s\u00e1ch email qu\u00e1 c\u0169<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#82_Tan_suat_gui_email_qua_day\" title=\"8.2. T\u1ea7n su\u1ea5t g\u1eedi email qu\u00e1 d\u00e0y\">8.2. T\u1ea7n su\u1ea5t g\u1eedi email qu\u00e1 d\u00e0y<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-la-gi.html\/#83_Thieu_tinh_ca_nhan_hoa\" title=\"8.3. Thi\u1ebfu t\u00ednh c\u00e1 nh\u00e2n ho\u00e1\">8.3. Thi\u1ebfu t\u00ednh c\u00e1 nh\u00e2n ho\u00e1<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Quang_cao_qua_Email_la_gi\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">1. Qu\u1ea3ng c\u00e1o qua Email l\u00e0 g\u00ec?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Email Marketing l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng email (th\u01b0 \u0111i\u1ec7n t\u1eed) ch\u1ee9a c\u00e1c th\u00f4ng tin v\u1ec1 b\u00e1n h\u00e0ng, marketing, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00f4ng c\u1ee5 n\u00e0y <strong>th\u01b0\u1eddng b\u1ecb m\u1ecdi ng\u01b0\u1eddi nh\u1ea7m l\u1eabn v\u1edbi Spam email<\/strong> &#8211; h\u00ecnh th\u1ee9c g\u1eedi th\u01b0 h\u00e0ng lo\u1ea1t \u0111\u1ebfn b\u1ea5t c\u1ee9 kh\u00e1ch h\u00e0ng n\u00e0o, kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n v\u00e0 t\u1eeb ch\u1ed1i nh\u1eadn mail. Qu\u1ea3ng c\u00e1o email <strong>h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau<\/strong> v\u00e0 c\u00f3 s\u1ef1 t\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng v\u00e0 b\u00e0i b\u1ea3n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-la-gi.html\" target=\"_blank\" rel=&quot;dofollow&quot; class=\"u2c0dab9f4b6a52d01e48f3f6c71e07f1\"><style> .u2c0dab9f4b6a52d01e48f3f6c71e07f1 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#ECF0F1; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .u2c0dab9f4b6a52d01e48f3f6c71e07f1:active, .u2c0dab9f4b6a52d01e48f3f6c71e07f1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u2c0dab9f4b6a52d01e48f3f6c71e07f1 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u2c0dab9f4b6a52d01e48f3f6c71e07f1 .ctaText { font-weight:bold; color:#D35400; text-decoration:none; font-size: 16px; } .u2c0dab9f4b6a52d01e48f3f6c71e07f1 .postTitle { color:#2980B9; text-decoration: underline!important; font-size: 16px; } .u2c0dab9f4b6a52d01e48f3f6c71e07f1:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\"><\/span>&nbsp; <span class=\"postTitle\">Email (th\u01b0 \u0111i\u1ec7n t\u1eed) l\u00e0 g\u00ec? Email d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec? - Nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft!<\/span><\/div><\/a><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">N\u1ebfu b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd l\u00ean k\u1ebf ho\u1ea1ch g\u1eedi nh\u1eefng Email Marketing \u0111\u1ebfn b\u1ea1n nh\u01b0 v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<div id=\"attachment_13251\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13251\" loading=\"lazy\" class=\"wp-image-13251\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-1.jpg\" alt=\"Email marketing gi\u1edbi thi\u1ec7u g\u00f3i voucher h\u1ea5p d\u1eabn c\u1ee7a Elsa Speak.\" width=\"713\" height=\"339\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-1.jpg 1105w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-1-300x143.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-1-1024x487.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-1-768x365.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13251\" class=\"wp-caption-text\">Email marketing gi\u1edbi thi\u1ec7u g\u00f3i voucher h\u1ea5p d\u1eabn c\u1ee7a Elsa Speak.<\/p><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">Email kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t &#8220;c\u00f4ng ngh\u1ec7&#8221; m\u1edbi. Tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 xu\u1ea5t hi\u1ec7n t\u1eeb l\u00e2u \u0111\u1eddi (n\u0103m 1971). Tuy nhi\u00ean email marketing &#8211; \u1edf tu\u1ed5i 50 &#8211; l\u1ea1i <strong>\u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft<\/strong>.<\/span><\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">C\u00e1c b\u00e1o c\u00e1o ch\u1ec9 ra r\u1eb1ng, c\u00f3 <strong>82% marketer<\/strong> t\u1eeb c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ed3ng \u00fd \u0111\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh vi\u1ec7c g\u1eedi th\u00f4ng b\u00e1o b\u00e1n h\u00e0ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, email marketing c\u00f2n gi\u00fap b\u1ea1n g\u1eedi qu\u1ea3ng c\u00e1o, k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ho\u1eb7c g\u1eedi tin t\u1ee9c b\u1eb1ng blog.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng con s\u1ed1 bi\u1ebft n\u00f3i kh\u00e1c v\u1ec1 ti\u1ec1m n\u0103ng c\u1ee7a email qu\u1ea3ng c\u00e1o:<\/span><\/p>\n<blockquote><p><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">V\u00e0o n\u0103m 2020, c\u00f3 h\u01a1n <\/span><a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\"><span style=\"font-weight: 400;\">4 t\u1ef7<\/span><\/a><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng email to\u00e0n c\u1ea7u.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">62% ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u1ebfp h\u1ea1ng email trong c\u00e1c k\u00eanh li\u00ean l\u1ea1c \u01b0a th\u00edch h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf.<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Theo c\u00e1c s\u1ed1 li\u1ec7u, kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c email marketing \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 <strong>b\u1ecf l\u1ee1<\/strong> c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u00e0 c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i!<\/span><\/p>\n<div id=\"attachment_13252\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13252\" loading=\"lazy\" class=\"wp-image-13252\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-2.jpg\" alt=\"Email marketing l\u00e0 c\u00f4ng c\u1ee5 m\u00e0 c\u00e1c c\u00e1c doanh nghi\u1ec7p tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng n\u00ean b\u1ecf qua!\" width=\"713\" height=\"535\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-2.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-2-300x225.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-2-1024x768.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-2-768x576.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13252\" class=\"wp-caption-text\">Email marketing l\u00e0 c\u00f4ng c\u1ee5 m\u00e0 c\u00e1c c\u00e1c doanh nghi\u1ec7p tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng n\u00ean b\u1ecf qua!<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Quang_cao_Email_hoat_dong_nhu_the_nao\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">2. Qu\u1ea3ng c\u00e1o Email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Nh\u00ecn chung c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a email marketing kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p, b\u1ea1n th\u01b0\u1eddng c\u1ea7n b\u1eaft \u0111\u1ea7u v\u1edbi 2 b\u01b0\u1edbc:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>L\u1eadp danh s\u00e1ch ng\u01b0\u1eddi nh\u1eadn:<\/b><span style=\"font-weight: 400;\">\u00a0B\u1ea1n kh\u00f4ng th\u1ec3 g\u1eedi email \u0111i n\u1ebfu kh\u00f4ng c\u00f3 ng\u01b0\u1eddi nh\u1eadn, \u0111\u00fang kh\u00f4ng? Quan tr\u1ecdng h\u01a1n, nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n g\u1eedi c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi &#8211; nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Ch\u1ecdn nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email<\/b><span style=\"font-weight: 400;\"><strong> (Email Service Provider &#8211; ESP)<\/strong>: ESP cho ph\u00e9p b\u1ea1n ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1ed5 ch\u1ee9c danh s\u00e1ch v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c chi\u1ebfn d\u1ecbch email cho \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 theo d\u00f5i k\u1ebft qu\u1ea3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch sau.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Sau hai b\u01b0\u1edbc tr\u00ean, v\u1ea5n \u0111\u1ec1 ch\u1ee7 y\u1ebfu cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 l\u00e0 <strong>tinh ch\u1ec9nh <\/strong>danh s\u00e1ch v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 v\u00e0 th\u1ef1c s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd. Ngo\u00e0i ra, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t s\u1ed1 t\u1ef1 \u0111\u1ed9ng h\u00f3a trong d\u1ecbch v\u1ee5 email c\u1ee7a m\u00ecnh, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap m\u1ecdi th\u1ee9 d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u cho b\u1ea1n.<\/span><\/p>\n<div id=\"attachment_13253\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13253\" loading=\"lazy\" class=\"wp-image-13253\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-3.jpg\" alt=\"Kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch email marketing!\" width=\"713\" height=\"535\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-3.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-3-300x225.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-3-1024x768.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-3-768x576.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13253\" class=\"wp-caption-text\">Kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch email marketing!<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Cac_loai_Email_Marketing_pho_bien_nhat_hien_nay\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3. C\u00e1c lo\u1ea1i Email Marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Hi\u1ec7n nay c\u00e1c doanh nghi\u1ec7p ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng <strong>4 lo\u1ea1i<\/strong> email marketing: <em>Email sales, email giao d\u1ecbch, email ch\u00e0o m\u1eebng, email b\u1ea3n tin.<\/em> \u0110\u1eb7c \u0111i\u1ec3m v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y c\u1ee5 th\u1ec3 d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"31_Quang_cao_Email_Sales\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.1. Qu\u1ea3ng c\u00e1o Email Sales<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u00e2y l\u00e0 lo\u1ea1i email marketing<strong> \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t<\/strong> cho c\u00e1c chi\u1ebfn d\u1ecbch. Email sale l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng th\u01b0 \u0111i\u1ec7n t\u1eed v\u1edbi m\u1ee5c \u0111\u00edch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, nh\u1eefng \u01b0u \u0111\u00e3i hi\u1ec7n c\u00f3 t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng email sale nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 giao ti\u1ebfp v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u00f9ng mong mu\u1ed1n t\u0103ng doanh thu v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/span><\/p>\n<div id=\"attachment_13254\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13254\" loading=\"lazy\" class=\"wp-image-13254\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-4.jpg\" alt=\"M\u1ed9t email sale c\u1ee7a s\u00e0n TM\u0110T Shopee \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u201cch\u1ed1t \u0111\u01a1n\u201d.\" width=\"713\" height=\"375\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-4.jpg 1037w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-4-300x158.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-4-1024x539.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-4-768x404.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13254\" class=\"wp-caption-text\">M\u1ed9t email qu\u1ea3ng c\u00e1o sale c\u1ee7a s\u00e0n TM\u0110T Shopee \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u201cch\u1ed1t \u0111\u01a1n\u201d.<\/p><\/div>\n<div id=\"attachment_13255\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13255\" loading=\"lazy\" class=\"wp-image-13255\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-5.jpg\" alt=\"Hay email sale c\u1ee7a Elsa gi\u1edbi thi\u1ec7u voucher \u201ckh\u1ee7ng\u201d.\" width=\"713\" height=\"339\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-5.jpg 1105w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-5-300x143.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-5-1024x487.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-5-768x365.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13255\" class=\"wp-caption-text\">Hay email sale c\u1ee7a Elsa gi\u1edbi thi\u1ec7u voucher \u201ckh\u1ee7ng\u201d.<\/p><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"32_Email_giao_dich\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.2. Email giao d\u1ecbch<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c email giao d\u1ecbch khi h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t giao d\u1ecbch th\u00e0nh c\u00f4ng v\u1edbi doanh nghi\u1ec7p. Nh\u1eefng email n\u00e0y th\u01b0\u1eddng s\u1ebd h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t ho\u1eb7c x\u00e1c nh\u1eadn giao d\u1ecbch \u0111\u00e3 th\u1ef1c hi\u1ec7n v\u1edbi ng\u01b0\u1eddi g\u1eedi. V\u00ed d\u1ee5: <em>x\u00e1c nh\u1eadn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng, bi\u00ean lai \u0111i\u1ec7n t\u1eed,\u2026<\/em><\/span><\/p>\n<div id=\"attachment_13256\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13256\" loading=\"lazy\" class=\"wp-image-13256\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-6.jpg\" alt=\"Email giao d\u1ecbch \u0111\u1ec3 g\u1eedi kh\u00e1ch h\u00e0ng h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed c\u1ee7a Tiki.\" width=\"713\" height=\"319\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-6.jpg 1022w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-6-300x134.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-6-768x343.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13256\" class=\"wp-caption-text\">Email giao d\u1ecbch \u0111\u1ec3 g\u1eedi kh\u00e1ch h\u00e0ng h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed c\u1ee7a Tiki.<\/p><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"33_Email_chao_mung\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.3. Email ch\u00e0o m\u1eebng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Khi kh\u00e1ch h\u00e0ng ti\u1ebfn h\u00e0nh \u0111\u0103ng k\u00fd tr\u00ean website v\u1edbi mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, email \u0111\u1ea7u ti\u00ean doanh nghi\u1ec7p g\u1eedi cho h\u1ecd s\u1ebd l\u00e0 email ch\u00e0o m\u1eebng. N\u1ed9i dung c\u1ee7a h\u00ecnh th\u1ee9c th\u01b0 \u0111i\u1ec7n t\u1eed n\u00e0y th\u01b0\u1eddng bao g\u1ed3m l\u1eddi c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd, \u0111\u01b0\u1eddng link t\u1edbi website c\u00f4ng ty, \u0111\u1ecba ch\u1ec9 email tr\u1ea3 l\u1eddi c\u00e1c th\u1eafc m\u1eafc, c\u00e1ch th\u1ee9c h\u1ee7y \u0111\u0103ng k\u00fd hay h\u01b0\u1edbng d\u1eabn c\u1eadp nh\u1eadp th\u00f4ng tin ng\u01b0\u1eddi s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n<div id=\"attachment_13257\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13257\" loading=\"lazy\" class=\"wp-image-13257\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-7.jpg\" alt=\"Email ch\u00e0o m\u1eebng \u0111\u00f3ng vai tr\u00f2 m\u1edf \u0111\u1ea7u \u0111\u1ec3 doanh nghi\u1ec7p thi\u1ebft l\u1eadp quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua chi\u1ebfn d\u1ecbch email marketing.\" width=\"713\" height=\"372\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-7.jpg 944w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-7-300x156.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-7-768x400.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13257\" class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o b\u1eb1ng email ch\u00e0o m\u1eebng \u0111\u00f3ng vai tr\u00f2 m\u1edf \u0111\u1ea7u \u0111\u1ec3 doanh nghi\u1ec7p thi\u1ebft l\u1eadp quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua chi\u1ebfn d\u1ecbch email marketing.<\/p><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u00e2y \u0111\u01b0\u1ee3c xem nh\u01b0<strong> vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean<\/strong> cho con \u0111\u01b0\u1eddng n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. C\u00e1c th\u1ed1ng k\u00ea ch\u1ec9 ra, ch\u1ea1y qu\u1ea3ng c\u00e1o email ch\u00e0o m\u1eebng l\u00e0 lo\u1ea1i email marketing c\u00f3 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng m\u1edf cao nh\u1ea5t.<\/span><\/p>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/kiem-tien-qua-web.html\" target=\"_blank\" rel=&quot;dofollow&quot; class=\"udfddda1ea8a7a568440e22007447d544\"><style> .udfddda1ea8a7a568440e22007447d544 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#ECF0F1; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .udfddda1ea8a7a568440e22007447d544:active, .udfddda1ea8a7a568440e22007447d544:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .udfddda1ea8a7a568440e22007447d544 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .udfddda1ea8a7a568440e22007447d544 .ctaText { font-weight:bold; color:#D35400; text-decoration:none; font-size: 16px; } .udfddda1ea8a7a568440e22007447d544 .postTitle { color:#2980B9; text-decoration: underline!important; font-size: 16px; } .udfddda1ea8a7a568440e22007447d544:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\"><\/span>&nbsp; <span class=\"postTitle\">9 h\u00ecnh th\u1ee9c ki\u1ebfm ti\u1ec1n qua web TI\u1ec0M N\u0102NG NH\u1ea4T cho b\u1ea1n trong n\u0103m 2022<\/span><\/div><\/a><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"34_Email_ban_tin\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">3.4. Email b\u1ea3n tin<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">Email b\u1ea3n tin (email newsletter) <\/span><span style=\"font-weight: 400;\">l\u00e0 h\u00ecnh th\u1ee9c giao ti\u1ebfp tr\u1ef1c tuy\u1ebfn cho ph\u00e9p b\u1ea5t k\u1ef3 doanh nghi\u1ec7p <strong>g\u1eedi tin t\u1ee9c, m\u1eb9o v\u00e0 c\u1eadp nh\u1eadt<\/strong> v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. M\u1ee5c \u0111\u00edch c\u1ee7a lo\u1ea1i email n\u00e0y l\u00e0 nh\u1eb1m <\/span><span style=\"font-weight: 400;\">truy\u1ec1n th\u00f4ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y vi\u1ec7c qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh v\u00e0 b\u00e1n h\u00e0ng.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c newsletter l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng cung c\u1ea5p th\u00f4ng tin, email c\u1ee7a m\u00ecnh cho doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n kh\u00e1ch h\u00e0ng \u0111ang d\u00e0nh s\u1ef1 quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng ch\u00ednh\u00a0 s\u1ef1 k\u1ef3 v\u1ecdng n\u00e0y v\u00f4 h\u00ecnh trung t\u1ea1o n\u00ean \u00e1p l\u1ef1c v\u00e0 th\u00e1ch th\u1ee9c cho doanh nghi\u1ec7p khi s\u1ea3n xu\u1ea5t n\u1ed9i dung b\u1ea3n tin.<\/span><\/p>\n<div id=\"attachment_13258\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13258\" loading=\"lazy\" class=\"wp-image-13258\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-8.jpg\" alt=\"Email b\u1ea3n tin c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng \u0111\u1eb7t ra cho th\u01b0\u01a1ng hi\u1ec7u.\" width=\"713\" height=\"339\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-8.jpg 1105w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-8-300x143.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-8-1024x487.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-8-768x365.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13258\" class=\"wp-caption-text\">Email b\u1ea3n tin c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng \u0111\u1eb7t ra cho th\u01b0\u01a1ng hi\u1ec7u.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Vai_tro_%E2%80%93_loi_ich_cua_Email_Marketing_voi_doanh_nghiep\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">4. Vai tr\u00f2 &#8211; l\u1ee3i \u00edch c\u1ee7a Email Marketing v\u1edbi doanh nghi\u1ec7p<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">L\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1eeb nhi\u1ec1u th\u1eadp k\u1ef7, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u01b0u \u0111i\u1ec3m khi qu\u1ea3ng c\u00e1o b\u1eb1ng email:<\/span><\/p>\n<div id=\"attachment_13259\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13259\" loading=\"lazy\" class=\"wp-image-13259\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-9.jpg\" alt=\"Email marketing l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 cao v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd.\" width=\"713\" height=\"535\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-9.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-9-300x225.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-9-1024x768.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-9-768x576.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13259\" class=\"wp-caption-text\">Email marketing l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 cao v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd.<\/p><\/div>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>T\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o:<\/b><span style=\"font-weight: 400;\"> Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ph\u1ee5c v\u1ee5 cho k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng nh\u01b0 Facebook, Google, truy\u1ec1n h\u00ecnh,&#8230; nh\u01b0ng chi ph\u00ed cho nh\u1eefng k\u00eanh n\u00e0y kh\u00e1 \u0111\u1eaft \u0111\u1ecf. Qu\u1ea3ng c\u00e1o qua email c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 \u0111\u00f3. Chi ph\u00ed c\u1ea7n b\u1ecf ra cho chi\u1ebfn d\u1ecbch Email Marketing th\u01b0\u1eddng kh\u00f4ng qu\u00e1 nhi\u1ec1u so v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u00ean. M\u1eb7t kh\u00e1c, th\u1eddi h\u1ea1n cho c\u00e1c chi\u1ebfn d\u1ecbch ch\u1ea1y qu\u1ea3ng c\u00e1o email ng\u1eafn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh, thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Th\u1ed1ng k\u00ea chi ti\u1ebft chi\u1ebfn d\u1ecbch:<\/b><span style=\"font-weight: 400;\"> V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c ESP, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch Email Marketing ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng ph\u1ea3i ch\u1edd \u0111\u1ee3i. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u1ec9 l\u1ec7 email v\u00e0o inbox, t\u1ec9 l\u1ec7 m\u1edf email, t\u1ec9 l\u1ec7 click, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng th\u00f4ng s\u1ed1 n\u00e0y s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>H\u01b0\u1edbng \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/b><span style=\"font-weight: 400;\"> Email Marketing \u0111\u01b0\u1ee3c g\u1eedi \u0111i cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0nh vi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p &#8211; nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Email Marketing s\u1ebd l\u00e0 c\u1ea7u n\u1ed1i \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng nh\u1ea5t b\u1edfi hi\u1ec7n nay ai c\u0169ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 s\u1edf h\u1eefu m\u1ed9t \u0111\u1ecba ch\u1ec9 email th\u01b0 \u0111i\u1ec7n t\u1eed cho ri\u00eang m\u00ecnh.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:<\/b><span style=\"font-weight: 400;\"> Email Marketing \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ec1u \u0111\u1eb7n \u0111\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Th\u00f4ng qua Email Marketing, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m (qua c\u00e1c b\u1ea3ng kh\u1ea3o s\u00e1t), t\u1eeb \u0111\u00f3 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nhanh:<\/b><span style=\"font-weight: 400;\"> Khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Email Marketing chuy\u00ean nghi\u1ec7p, th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi \u0111i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng \u0111\u1ebfn h\u00e0ng ngh\u00ecn, h\u00e0ng v\u1ea1n ng\u01b0\u1eddi v\u1edbi t\u1ed1c \u0111\u1ed9 cao.<\/span><\/span><\/li>\n<\/ul>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/email-marketing-vs-facebook-ads.html\" target=\"_blank\" rel=&quot;dofollow&quot; class=\"u766d0c095b74d579aba4c86fb9f8d97a\"><style> .u766d0c095b74d579aba4c86fb9f8d97a { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#ECF0F1; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .u766d0c095b74d579aba4c86fb9f8d97a:active, .u766d0c095b74d579aba4c86fb9f8d97a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u766d0c095b74d579aba4c86fb9f8d97a { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u766d0c095b74d579aba4c86fb9f8d97a .ctaText { font-weight:bold; color:#D35400; text-decoration:none; font-size: 16px; } .u766d0c095b74d579aba4c86fb9f8d97a .postTitle { color:#2980B9; text-decoration: underline!important; font-size: 16px; } .u766d0c095b74d579aba4c86fb9f8d97a:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\"><\/span>&nbsp; <span class=\"postTitle\">Email Marketing vs Facebook Ads - \u0110\u00e2u l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u h\u01a1n?<\/span><\/div><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Nhung_han_che_khi_su_dung_quang_cao_Email_Marketing\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">5. Nh\u1eefng h\u1ea1n ch\u1ebf khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Email Marketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">B\u00ean c\u1ea1nh nh\u1eefng \u0111i\u1ec3m \u01b0u vi\u1ec7t, email marketing kh\u00f4ng tr\u00e1nh kh\u1ecfi m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf. C\u1ee5 th\u1ec3 nh\u01b0 sau:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>B\u1ea1n c\u1ea7n m\u1ed9t list email tr\u01b0\u1edbc:<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft n\u1ebfu b\u1ea1n mu\u1ed1n th\u1ef1c thi m\u1ed9t chi\u1ebfn d\u1ecbch email marketing v\u00e0 c\u0169ng ch\u00ednh l\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y. B\u1ea1n s\u1ebd nhi\u1ec1u m\u1ea5t th\u1eddi gian \u0111\u1ec3 l\u1eadp \u0111\u01b0\u1ee3c danh s\u00e1ch ng\u01b0\u1eddi nh\u1eadn th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng b\u1ecf qua c\u00e1c email qu\u1ea3ng c\u00e1o:<\/b><span style=\"font-weight: 400;\"> Khi bi\u1ebft tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 email qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng mu\u1ed1n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc nh\u1eefng n\u1ed9i dung b\u1ea1n mu\u1ed1n th\u00f4ng tin \u0111\u1ebfn h\u1ecd. Do v\u1eady, h\u00e3y l\u00e0m t\u1ed1t \u1edf ph\u1ea7n ti\u00eau \u0111\u1ec1 \u0111\u1ec3 h\u1ea5p d\u1eabn ng\u01b0\u1eddi nh\u1eadn nh\u00e9!\u00a0<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Th\u01b0 c\u1ee7a b\u1ea1n \u1edf h\u00f2m th\u01b0 r\u00e1c<\/b><span style=\"font-weight: 400;\">: \u0110\u00e2y l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng th\u01b0\u1eddng g\u1eb7p \u0111\u1ed1i khi ch\u1ea1y qu\u1ea3ng c\u00e1o email. L\u00fac n\u00e0y, email c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng m\u1edf ra. Do v\u1eady, t\u1eeb kh\u00e2u k\u1ef9 thu\u1eadt \u0111\u1ebfn n\u1ed9i dung email \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb ch\u1ec9n chu \u0111\u1ec3 h\u1ea1n ch\u1ebf t\u1ed1i \u0111a kh\u1ea3 n\u0103ng b\u1ecb x\u1ebfp v\u00e0o m\u1ee5c th\u01b0 r\u00e1c.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>T\u1ef7 l\u1ec7 click th\u1ea5p h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c:<\/b><span style=\"font-weight: 400;\"> V\u1edbi nguy c\u01a1 email b\u1ecb b\u1ecf qua hay n\u1eb1m \u1edf m\u1ee5c Spam, c\u00e1c Email Marketing c\u0169ng th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 click th\u1ea5p h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c.<\/span><\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_Nhung_ai_nen_quang_cao_tren_Email\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">6. Nh\u1eefng ai n\u00ean qu\u1ea3ng c\u00e1o tr\u00ean Email?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Email Marketing ph\u00f9 h\u1ee3p v\u1edbi h\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c c\u00e1 nh\u00e2n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng, qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111ang c\u00f3 v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi ti\u1ec1m n\u0103ng, gi\u1edbi thi\u1ec7u c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, ra m\u1eaft s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"7_Nhung_tips_de_quang_cao_bang_Email_Marketing_hieu_qua\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7. Nh\u1eefng tips \u0111\u1ec3 qu\u1ea3ng c\u00e1o b\u1eb1ng Email Marketing hi\u1ec7u qu\u1ea3!<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u1eebng b\u1ecf qua 6 tips d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 chi\u1ebfn d\u1ecbch Email Marketing t\u1ed1i \u01b0u nh\u1ea5t:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"71_Chon_phan_mem_tiep_thi_phu_hop\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.1. Ch\u1ecdn ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">V\u1edbi h\u00e0ng tr\u0103m ESP tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n ch\u1ecdn l\u1ef1a ra <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;ph\u1ea7n m\u1ec1m email marketing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\"><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/phan-mem-email-marketing.html\" target=\"_blank\" rel=\"noopener\">ph\u1ea7n m\u1ec1m email marketing<\/a> ph\u00f9 h\u1ee3p<\/span>. C\u00e1c c\u00f4ng c\u1ee5 email ph\u1ed5 bi\u1ebfn bao g\u1ed3m Sendinblue, Mailchimp, Constant Contact, Convertkit, Mailjet,&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u1ec3 l\u1ef1a ch\u1ecdn, h\u00e3y <strong>\u0111\u00e1nh gi\u00e1 nhu c\u1ea7u<\/strong> c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i. B\u1ea1n c\u1ea7n l\u01b0u \u00fd <strong>ph\u00e2n bi\u1ec7t gi\u1eefa t\u00ednh n\u0103ng ph\u1ea3i c\u00f3 v\u00e0 t\u00ednh n\u0103ng c\u1ea7n c\u00f3<\/strong> \u0111\u1ec3 l\u1eadp danh s\u00e1ch c\u00e1c ESP ti\u1ec1m n\u0103ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi \u0111\u1ec3 gi\u00fap thu h\u1eb9p c\u00e1c t\u00f9y ch\u1ecdn c\u1ee7a b\u1ea1n:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau? N\u1ebfu n\u00f3 r\u1ea5t h\u1ea1n ch\u1ebf, th\u00ec d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb qua email gi\u00e1 r\u1ebb n\u00ean l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">B\u1ea1n \u0111\u1ecbnh g\u1eedi lo\u1ea1i email n\u00e0o v\u00e0 t\u1ea7n su\u1ea5t g\u1eedi nh\u01b0 th\u1ebf n\u00e0o? Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng email y\u00eau c\u1ea7u (t\u1ee9c l\u00e0 s\u1ed1 l\u01b0\u1ee3ng email \u0111\u01b0\u1ee3c g\u1eedi).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 danh s\u00e1ch c\u00e1c \u0111\u1ecba ch\u1ec9 ng\u01b0\u1eddi nh\u1eadn, th\u00ec s\u1ed1 l\u01b0\u1ee3ng l\u00e0 bao nhi\u00eau?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Tr\u00ecnh \u0111\u1ed9 k\u1ef9 n\u0103ng c\u1ee7a b\u1ea1n khi thi\u1ebft k\u1ebf email l\u00e0 g\u00ec? N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd mu\u1ed1n c\u00f3 c\u00e1c m\u1eabu email ho\u1eb7c m\u1ed9t tr\u00ecnh so\u1ea1n th\u1ea3o email k\u00e9o v\u00e0 th\u1ea3. M\u1eb7t kh\u00e1c, n\u1ebfu b\u1ea1n th\u00edch vi\u1ebft m\u00e3 code email t\u1eeb \u0111\u1ea7u, b\u1ea1n s\u1ebd ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn tr\u00ecnh ch\u1ec9nh s\u1eeda HTML.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">B\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch thi\u1ebft l\u1eadp quy tr\u00ecnh ch\u1ea1y qu\u1ea3ng c\u00e1o email t\u1ef1 \u0111\u1ed9ng kh\u00f4ng? H\u00e3y xem nh\u1eefng g\u00ec ESP cung c\u1ea5p v\u1ec1 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u1ea3ng c\u00e1o qua email. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 s\u1ebd ch\u1ec9 cung c\u1ea5p tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng c\u01a1 b\u1ea3n.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n giao ti\u1ebfp v\u1edbi c\u00e1c c\u00e1 nh\u00e2n ng\u01b0\u1eddi mua kh\u00e1c nhau, th\u00ec kh\u1ea3 n\u0103ng ph\u00e2n \u0111o\u1ea1n danh s\u00e1ch li\u00ean h\u1ec7 n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng n\u00ean xem x\u00e9t c\u00e1c nhu c\u1ea7u trong t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh sau khi \u0111\u00e3 t\u00ecm th\u1ea5y m\u1ed9t ESP \u01b0ng \u00fd. H\u00e3y th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ef1 gi\u1ea3 s\u1eed: N\u1ebfu danh s\u00e1ch c\u1ee7a b\u1ea1n t\u0103ng l\u00ean th\u00e0nh X, th\u00ec ESP n\u00e0y s\u1ebd c\u00f3 gi\u00e1 bao nhi\u00eau? N\u1ebfu b\u1ea1n mu\u1ed1n th\u00eam X v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, ESP n\u00e0y c\u00f3 thi\u1ebft l\u1eadp t\u00ednh n\u0103ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u00f4i kh\u00f4ng? B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 th\u00eam v\u00e0o nh\u1eefng lo\u1ea1i t\u00edch h\u1ee3p ho\u1eb7c \u1ee9ng d\u1ee5ng n\u00e0o?&#8230;<\/span><\/p>\n<div id=\"attachment_13260\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13260\" loading=\"lazy\" class=\"wp-image-13260\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-10.jpg\" alt=\"L\u1ef1a ch\u1ecdn ESP ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t trong nh\u1eefng vi\u1ec7c t\u1ed1i quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch.\" width=\"713\" height=\"505\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-10.jpg 850w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-10-300x212.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-10-768x544.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13260\" class=\"wp-caption-text\">L\u1ef1a ch\u1ecdn ESP ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t trong nh\u1eefng vi\u1ec7c t\u1ed1i quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch.<\/p><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"72_Xay_dung_danh_sach_email_phan_loai_doi_tuong_chien_dich_ro_rang_va_cap_nhat_thuong_xuyen\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.2. X\u00e2y d\u1ef1ng danh s\u00e1ch email, ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng, chi\u1ebfn d\u1ecbch r\u00f5 r\u00e0ng v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"721_Xay_dung_danh_sach_email_quang_cao\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.2.1. X\u00e2y d\u1ef1ng danh s\u00e1ch email qu\u1ea3ng c\u00e1o<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Email m\u00e0 b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c n\u00ean t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn b\u1ea1n, h\u1ecd t\u1ef1 nguy\u1ec7n subscribe \u0111\u1ec3 nh\u1eadn th\u00f4ng tin ho\u1eb7c th\u1ee9 g\u00ec \u0111\u00f3 h\u1eefu \u00edch t\u1eeb b\u1ea1n.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"722_Phan_loai_doi_tuong\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.2.2. Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Khi \u0111\u00e3 s\u1edf h\u1eefu m\u1ed9t danh s\u00e1ch ng\u01b0\u1eddi nh\u1eadn, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng Email Marketing \u1edf nh\u1eefng ng\u00e1ch ph\u00f9 h\u1ee3p: Kh\u00f4ng ph\u1ea3i nh\u1eefng ng\u00e1ch n\u00e0o c\u0169ng n\u00ean tri\u1ec3n khai Email Marketing, do \u0111\u00f3 b\u1ea1n c\u1ea7n \u0111\u1ebfn thao t\u00e1c <strong>ph\u00e2n \u0111o\u1ea1n danh s\u00e1ch.<\/strong><\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Ph\u00e2n \u0111o\u1ea1n danh s\u00e1ch l\u00e0 qu\u00e1 tr\u00ecnh chia danh s\u00e1ch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c danh s\u00e1ch ph\u1ee5 nh\u1ecf h\u01a1n v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung. \u00dd t\u01b0\u1edfng \u0111\u1eb1ng sau k\u1ef9 thu\u1eadt n\u00e0y l\u00e0 thu h\u00fat ng\u01b0\u1eddi \u0111\u0103ng k\u00fd b\u1eb1ng c\u00e1c email \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau, ph\u00f9 h\u1ee3p h\u01a1n.\u00a0<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Th\u00f4ng th\u01b0\u1eddng, danh s\u00e1ch li\u00ean h\u1ec7 \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n theo th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 tu\u1ed5i v\u00e0 v\u1ecb tr\u00ed c\u0169ng nh\u01b0 th\u00f4ng tin kh\u00e1ch h\u00e0ng nh\u01b0 \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng. (\u0110\u00e2y l\u00e0 l\u00fac c\u00f3 m\u1ed9t CRM b\u00e1n h\u00e0ng ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n tr\u1edf n\u00ean h\u1eefu \u00edch).<\/span><\/p>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/ca-nhan-hoa-email-la-gi.html\" target=\"_blank\" rel=&quot;dofollow&quot; class=\"udb1718c2b230e0160520676c455d4340\"><style> .udb1718c2b230e0160520676c455d4340 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#ECF0F1; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .udb1718c2b230e0160520676c455d4340:active, .udb1718c2b230e0160520676c455d4340:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .udb1718c2b230e0160520676c455d4340 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .udb1718c2b230e0160520676c455d4340 .ctaText { font-weight:bold; color:#D35400; text-decoration:none; font-size: 16px; } .udb1718c2b230e0160520676c455d4340 .postTitle { color:#2980B9; text-decoration: underline!important; font-size: 16px; } .udb1718c2b230e0160520676c455d4340:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\"><\/span>&nbsp; <span class=\"postTitle\">C\u00e1 nh\u00e2n h\u00f3a Email l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u ho\u00e1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/div><\/a><\/div>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"723_Chien_dich_ro_rang_va_cap_nhat_thuong_xuyen\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.2.3. Chi\u1ebfn d\u1ecbch r\u00f5 r\u00e0ng v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u00e3 \u0111\u1ebfn l\u00fac suy ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb chi\u1ebfn d\u1ecbch email qu\u1ea3ng c\u00e1o n\u00e0y. B\u1ea1n n\u00ean c\u00f3 m\u1ed9t <strong>m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/strong>, c\u00f3 th\u1ec3 c\u1ee5 th\u1ec3 ho\u1eb7c t\u1ed5ng qu\u00e1t &#8211; mi\u1ec5n l\u00e0 ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Sau \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 <strong>chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i email &amp; l\u00e0m n\u1ed9i dung t\u1ed1t<\/strong>: B\u1ea1n ch\u1ec9 c\u1ea7n g\u1eedi 2 &#8211; 3 email m\u1ed9t tu\u1ea7n l\u00e0 \u0111\u1ee7. N\u1ed9i dung email c\u1ea7n tr\u00e1nh vi\u1ec7c sale qu\u00e1 \u0111\u00e0, h\u00e3y t\u1eadp trung mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng cho ng\u01b0\u1eddi nh\u1eadn. Ngo\u00e0i ra, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt danh s\u00e1ch email ng\u01b0\u1eddi nh\u1eadn kh\u00f4ng b\u1ecb c\u0169.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"73_Su_dung_da_dang_cac_loai_Email\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.3. S\u1eed d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i Email<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u1eebng ch\u1ec9 g\u1eedi qu\u1ea3ng c\u00e1o \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua v\u00e0o m\u1ecdi l\u1ea7n. H\u00e3y<strong> linh ho\u1ea1t <\/strong>trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c email (sale, giao d\u1ecbch, ch\u00e0o m\u1eebng, b\u1ea3n tin). H\u00e3y s\u1eed d\u1ee5ng email c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n ho\u1eb7c c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, cung c\u1ea5p cho h\u1ecd c\u00e1c m\u1eb9o v\u00e0 th\u00f4ng tin chi ti\u1ebft m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 cao. Ho\u1eb7c chia s\u1ebb th\u00f4ng tin cho ph\u00e9p h\u1ecd bi\u1ebft th\u00eam v\u1ec1 doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<div style=\"clear:both; margin-top:0em; margin-bottom:1em;\"><a href=\"https:\/\/www.shopbase.com\/blog\/vn\/dropshipping-cho-nguoi-moi-bat-dau.html\" target=\"_blank\" rel=&quot;dofollow&quot; class=\"u3c13289372409055f2d30f08eab98959\"><style> .u3c13289372409055f2d30f08eab98959 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#ECF0F1; border:0!important; border-left:4px solid #34495E!important; text-decoration:none; } .u3c13289372409055f2d30f08eab98959:active, .u3c13289372409055f2d30f08eab98959:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u3c13289372409055f2d30f08eab98959 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u3c13289372409055f2d30f08eab98959 .ctaText { font-weight:bold; color:#D35400; text-decoration:none; font-size: 16px; } .u3c13289372409055f2d30f08eab98959 .postTitle { color:#2980B9; text-decoration: underline!important; font-size: 16px; } .u3c13289372409055f2d30f08eab98959:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\"><\/span>&nbsp; <span class=\"postTitle\">Dropshipping l\u00e0 g\u00ec? Dropshipping Guide - h\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z cho ng\u01b0\u1eddi m\u1edbi<\/span><\/div><\/a><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"74_Toi_uu_hoa_cho_dien_thoai_di_dong\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.4. T\u1ed1i \u01b0u ho\u00e1 cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">B\u1ea1n c\u00f3 bi\u1ebft, email di \u0111\u1ed9ng chi\u1ebfm <strong>67%<\/strong> t\u1ed5ng s\u1ed1 email \u0111\u01b0\u1ee3c m\u1edf, t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, s\u1ea3n ph\u1ea9m v\u00e0 lo\u1ea1i email c\u1ee7a b\u1ea1n. Do \u0111\u00f3, h\u00e3y ch\u00fa tr\u1ecdng v\u00e0o nh\u1eefng ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a email cho thi\u1ebft b\u1ecb n\u00e0y. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng email c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb v\u00e0 d\u1ec5 d\u00e0ng ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed kh\u00e1c nhau. Th\u1ef1c t\u1ebf, m\u00e0n h\u00ecnh di \u0111\u1ed9ng nh\u1ecf h\u01a1n, v\u00ec v\u1eady c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1 d\u00e0i c\u00f3 th\u1ec3 b\u1ecb c\u1eaft d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 hi\u1ec3n th\u1ecb kh\u00f4ng t\u1ed1t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o ti\u1ebfp th\u1ecb qua email t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Gi\u1eef \u0111\u1ecbnh d\u1ea1ng \u0111\u01a1n gi\u1ea3n (m\u1ed9t c\u1ed9t), r\u1ed9ng d\u01b0\u1edbi 600px.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">S\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef l\u1edbn h\u01a1n. Ph\u00f4ng ch\u1eef nh\u1ecf kh\u00f3 \u0111\u1ecdc tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u0110\u1eebng cho r\u1eb1ng h\u00ecnh \u1ea3nh \u0111ang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb (Android t\u1eaft h\u00ecnh \u1ea3nh theo m\u1eb7c \u0111\u1ecbnh). H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng email tr\u00f4ng \u0111\u1eb9p m\u00e0 kh\u00f4ng c\u00f3 ch\u00fang.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh nh\u1ecf h\u01a1n \u0111\u1ec3 gi\u1ea3m th\u1eddi gian t\u1ea3i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">S\u1eed d\u1ee5ng m\u1ed9t n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) l\u1edbn. C\u00e1c n\u00fat l\u1edbn h\u01a1n d\u1ec5 nh\u1ea5n h\u01a1n b\u1eb1ng ng\u00f3n tay c\u00e1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Kh\u00f4ng \u0111\u1eb7t hai li\u00ean k\u1ebft b\u00ean c\u1ea1nh ho\u1eb7c ch\u1ed3ng l\u00ean nhau. B\u1eb1ng c\u00e1ch \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng v\u00f4 t\u00ecnh nh\u1ea5n nh\u1ea7m.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">T\u1ea5t c\u1ea3 c\u00e1c m\u1eb9o ti\u1ebfp th\u1ecb n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 m\u1edf t\u1ed1t h\u01a1n, nh\u01b0ng \u0111\u1eebng n\u1ea3n l\u00f2ng n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ea5y s\u1ef1 thay \u0111\u1ed5i ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n<div id=\"attachment_13261\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13261\" loading=\"lazy\" class=\"wp-image-13261\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-11.jpg\" alt=\"H\u00e3y d\u00e0nh cho m\u00ecnh m\u1ed9t kho\u1ea3ng kh\u00f4ng gian \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 t\u00ecm ra chi\u1ebfn thu\u1eadt n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n\" width=\"713\" height=\"535\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-11.jpg 1070w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-11-300x225.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-11-1024x768.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-11-768x576.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13261\" class=\"wp-caption-text\">H\u00e3y d\u00e0nh cho m\u00ecnh m\u1ed9t kho\u1ea3ng kh\u00f4ng gian \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 t\u00ecm ra chi\u1ebfn thu\u1eadt n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n<\/p><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"75_Tranh_roi_vao_hom_thu_Spam\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.5. Tr\u00e1nh r\u01a1i v\u00e0o h\u00f2m th\u01b0 Spam<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00f3 l\u1ebd <strong>v\u1ea5n \u0111\u1ec1 r\u00f5 r\u00e0ng nh\u1ea5t<\/strong> l\u00e0 khi email c\u1ee7a b\u1ea1n b\u1ecb g\u1eedi \u0111\u1ebfn th\u01b0 m\u1ee5c th\u01b0 r\u00e1c c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. Khi l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t ESP uy t\u00edn, b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t kh\u1edfi \u0111\u1ea7u tuy\u1ec7t v\u1eddi.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Khi m\u1ecdi th\u1ee9 di\u1ec5n ra theo \u0111\u00fang k\u1ebf ho\u1ea1ch, email s\u1ebd v\u01b0\u1ee3t qua b\u1ed9 l\u1ecdc th\u01b0 r\u00e1c v\u00e0 \u0111\u1ebfn \u0111\u00edch. Khi kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i b\u1ecb x\u00e2m ph\u1ea1m, email s\u1ebd n\u1eb1m trong th\u01b0 m\u1ee5c spam ho\u1eb7c t\u1ec7 h\u01a1n, IP ng\u01b0\u1eddi g\u1eedi c\u1ee7a b\u1ea1n b\u1ecb ISP ch\u1eb7n trong danh s\u00e1ch.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">M\u1eb7c d\u00f9 kh\u1ea3 n\u0103ng g\u1eedi th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt, nh\u01b0ng c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch phi k\u1ef9 thu\u1eadt \u0111\u1ec3 gi\u00fap b\u1ea3n tin email c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u01b0\u1ee3c h\u1ed9p th\u01b0 \u0111\u1ebfn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i d\u1ec5 d\u00e0ng:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>G\u1eedi chi\u1ebfn d\u1ecbch email c\u1ee7a b\u1ea1n t\u1eeb m\u1ed9t \u0111\u1ecba ch\u1ec9 IP t\u1ed1t.<\/b><span style=\"font-weight: 400;\"> \u0110\u00f3 l\u00e0 \u0111\u1ecba ch\u1ec9 IP \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 g\u1eedi th\u01b0 r\u00e1c trong qu\u00e1 kh\u1ee9.<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>\u0110\u1ea3m b\u1ea3o r\u1eb1ng d\u00f2ng ti\u00eau \u0111\u1ec1 email kh\u00f4ng b\u1ecb coi l\u00e0 spam ho\u1eb7c qu\u1ea3ng c\u00e1o qu\u00e1 m\u1ee9c: <\/b><span style=\"font-weight: 400;\">N\u1ebfu m\u1ed9t ng\u01b0\u1eddi li\u00ean h\u1ec7 quy\u1ebft \u0111\u1ecbnh email c\u1ee7a b\u1ea1n l\u00e0 spam tr\u01b0\u1edbc khi m\u1edf, t\u1ef7 l\u1ec7 kh\u1ea3 n\u0103ng g\u1eedi c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Gi\u1eef cho c\u01a1 s\u1edf d\u1eef li\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt<\/b><span style=\"font-weight: 400;\"> b\u1eb1ng c\u00e1ch x\u00f3a c\u00e1c \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 kh\u00f4ng c\u00f2n ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c \u0111\u1ecba ch\u1ec9 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng.<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Ch\u1ec9 g\u1eedi cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ch\u1ecdn tham gia:<\/b><span style=\"font-weight: 400;\">\u00a0G\u1eedi email cho ng\u01b0\u1eddi ch\u01b0a bao gi\u1edd bi\u1ebft v\u1ec1 b\u1ea1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd b\u00e1o c\u00e1o b\u1ea1n l\u00e0 spam. \u0110i\u1ec1u n\u00e0y s\u1ebd g\u00e2y h\u1ea1i cho kh\u1ea3 n\u0103ng giao h\u00e0ng trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n.<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Lu\u00f4n bao g\u1ed3m m\u1ed9t li\u00ean k\u1ebft h\u1ee7y \u0111\u0103ng k\u00fd: <\/b><span style=\"font-weight: 400;\">Theo GDPR (quy \u0111\u1ecbnh b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a Ch\u00e2u \u00c2u), m\u1ed9t c\u00e1 nh\u00e2n c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh c\u00e1ch d\u1eef li\u1ec7u c\u1ee7a h\u1ecd \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. H\u00e0nh \u0111\u1ed9ng h\u1ee7y \u0111\u0103ng k\u00fd ho\u00e0n to\u00e0n thu\u1ed9c v\u1ec1 c\u00e1c quy\u1ec1n \u0111\u00f3, v\u00ec v\u1eady t\u00f9y ch\u1ecdn n\u00e0y s\u1ebd lu\u00f4n c\u00f3 s\u1eb5n.<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>Tr\u00e1nh s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u ng\u00f4n ng\u1eef \u201cb\u00e1n h\u00e0ng\u201d<\/b><span style=\"font-weight: 400;\"> (\u0111\u00e2y l\u00e0 nh\u1eefng t\u1eeb k\u00edch ho\u1ea1t th\u01b0 r\u00e1c nh\u01b0 \u201cmua\u201d, \u201cthanh l\u00fd\u201d, \u201cchi\u1ebft kh\u1ea5u\u201d ho\u1eb7c \u201cti\u1ec1n m\u1eb7t\u201d).<\/span><\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"76_Thu_hut_ngay_tu_Tieu_de_email\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">7.6. Thu h\u00fat ngay t\u1eeb Ti\u00eau \u0111\u1ec1 email<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">Khi n\u00f3i \u0111\u1ebfn t\u1ef7 l\u1ec7 m\u1edf v\u00e0 nh\u1ea5p email, <\/span><b>d\u00f2ng ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n l\u00e0 t\u1ea5t c\u1ea3<\/b><span style=\"font-weight: 400;\">. C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 l\u00e0m cho c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 t\u1ea1o c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1 ti\u1ebfp th\u1ecb qua email t\u1ed1t nh\u1ea5t:<\/span><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Thu h\u00fat s\u1ef1 t\u00f2 m\u00f2, nh\u01b0ng \u0111\u1eebng qu\u00e1 kh\u00f3 hi\u1ec3u \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd kh\u00f4ng c\u00f3 manh m\u1ed1i v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n \u0111ang \u0111\u1ec1 c\u1eadp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Bao g\u1ed3m c\u00e1c s\u1ed1: Nh\u1eefng con s\u1ed1 s\u1ebd thu h\u00fat \u00e1nh nh\u00ecn c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">S\u1eed d\u1ee5ng gi\u1ecdng \u0111i\u1ec7u th\u00e2n thi\u1ec7n.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_13262\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-13262\" loading=\"lazy\" class=\"wp-image-13262\" src=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-12.jpg\" alt=\"Ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn g\u00f3p c\u00f4ng l\u1edbn \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn m\u1edf email c\u1ee7a b\u1ea1n.\" width=\"713\" height=\"339\" srcset=\"https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-12.jpg 1105w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-12-300x143.jpg 300w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-12-1024x487.jpg 1024w, https:\/\/www.shopbase.com\/blog\/wp-content\/uploads\/2022\/05\/Email-marketing-la-gi-12-768x365.jpg 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-13262\" class=\"wp-caption-text\">Ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn g\u00f3p c\u00f4ng l\u1edbn \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn m\u1edf email c\u1ee7a b\u1ea1n.<\/p><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"8_Mot_vai_ly_do_khien_viec_chay_quang_cao_Email_Marketing_kem_hieu_qua_ban_nen_luu_y\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">8. M\u1ed9t v\u00e0i l\u00fd do khi\u1ebfn vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o Email Marketing k\u00e9m hi\u1ec7u qu\u1ea3 b\u1ea1n n\u00ean l\u01b0u \u00fd!<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">B\u1ea1n c\u1ea3m th\u1ea5y chi\u1ebfn d\u1ecbch th\u00f4ng qua email c\u1ee7a m\u00ecnh \u0111ang k\u00e9m hi\u1ec7u qu\u1ea3? H\u00e3y ki\u1ec3m tra xem b\u1ea1n c\u00f3 \u0111ang m\u1eafc nh\u1eefng l\u1ed7i sau \u0111\u00e2y kh\u00f4ng nh\u00e9:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"81_Danh_sach_email_qua_cu\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">8.1. Danh s\u00e1ch email qu\u00e1 c\u0169<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, b\u1ea1n c\u1ea7n gi\u1eef \u0111\u1ec3 danh s\u00e1ch ng\u01b0\u1eddi nh\u1eadn kh\u00f4ng b\u1ecb c\u0169. Trong danh s\u00e1ch email, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u00e3 thay \u0111\u1ed5i t\u00e0i kho\u1ea3n email ho\u1eb7c c\u00f3 th\u1ec3 h\u1ecd kh\u00f4ng quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1eefa. V\u00ec v\u1eady, \u0111\u1ec3 gi\u1eef cho danh s\u00e1ch c\u1ee7a b\u1ea1n lu\u00f4n m\u1edbi, b\u1ea1n n\u00ean x\u00f3a \u0111\u1ecbnh k\u1ef3 nh\u1eefng email kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng. <strong>Email kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng<\/strong> c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t k\u1ef3 ai kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea5t k\u1ef3 email n\u00e0o trong v\u00f2ng 6 th\u00e1ng qua ho\u1eb7c h\u01a1n.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"82_Tan_suat_gui_email_qua_day\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">8.2. T\u1ea7n su\u1ea5t g\u1eedi email qu\u00e1 d\u00e0y<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Vi\u1ec7c b\u1ea1n li\u00ean t\u1ee5c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eefng Email Marketing c\u00f3 th\u1ec3 th\u1ea5y h\u1ecd c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n, g\u00e2y \u00e1c c\u1ea3m v\u00e0 h\u1ecd th\u1eadm ch\u00ed c\u00f3 th\u1ec3 h\u1ee7y \u0111\u0103ng k\u00fd. Do \u0111\u00f3, h\u00e3y c\u00e2n nh\u1eafc t\u1ea7n su\u1ea5t g\u1eedi th\u01b0 \u1edf m\u1ee9c ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u00f4ng l\u00e0m ng\u01b0\u1eddi nh\u1eadn kh\u00f3 ch\u1ecbu m\u00e0 v\u1eabn cung c\u1ea5p th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 cho h\u1ecd.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"83_Thieu_tinh_ca_nhan_hoa\"><\/span><strong><span style=\"font-family: helvetica, arial, sans-serif;\">8.3. Thi\u1ebfu t\u00ednh c\u00e1 nh\u00e2n ho\u00e1<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">Ng\u01b0\u1eddi nh\u1eadn th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao h\u01a1n n\u1ebfu b\u1ea1n <strong>th\u00eam d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd<\/strong>\u00a0v\u00e0 <strong>ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c chi ti\u1ebft nh\u1ecf<\/strong> trong email c\u1ee7a m\u00ecnh. Do \u0111\u00f3 c<\/span><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">\u00e1 nh\u00e2n h\u00f3a email l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tin c\u1eady v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng \u0111\u1ec3 \u00fd \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1eb1ng email gi\u1ea3m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 <strong>m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng<\/strong> c\u00e1 nh\u00e2n h\u00f3a email \u0111\u01a1n gi\u1ea3n s\u1ebd t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn t\u1ef7 l\u1ec7 m\u1edf v\u00e0 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">S\u1eed d\u1ee5ng t\u00ean c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd trong d\u00f2ng ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung email .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">C\u00e2n nh\u1eafc m\u00fai gi\u1edd khi l\u1eadp l\u1ecbch chi\u1ebfn d\u1ecbch \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a c\u01a1 h\u1ed9i email c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ecdc. Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\">S\u1eed d\u1ee5ng email k\u00edch ho\u1ea1t h\u00e0nh vi d\u1ef1a tr\u00ean c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">Hy v\u1ecdng t\u1eeb b\u00e0i vi\u1ebft, b\u1ea1n \u0111\u00e3 thu ho\u1ea1ch \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch cho chi\u1ebfn d\u1ecbch <strong>E<\/strong><\/span><b>mail Marketing<\/b><span style=\"font-weight: 400;\"> c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u Email Marketing cho c\u1eeda h\u00e0ng Dropshipping c\u1ee7a m\u00ecnh, h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi ShopBase \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 t\u01b0 v\u1ea5n.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>SHOPBASE &#8211; DROPSHIPPING, PRINT-ON-DEMAND MADE EASY<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Website:<\/strong> <span style=\"font-weight: 400;\">https:\/\/www.shopbase.com\/<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Fanpage:<\/strong> <a href=\"https:\/\/www.facebook.com\/ShopBaseVietnam\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/ShopBaseVietnam\/<\/span><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><a href=\"https:\/\/www.facebook.com\/groups\/1692755354202948\"><strong>C\u1ed9ng \u0111\u1ed3ng ShopBase VN &#8211; Dropship &amp; POD<\/strong><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Youtube:<\/strong> <a href=\"https:\/\/www.youtube.com\/c\/ShopBaseVietnam\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/c\/ShopBaseVietnam<\/span><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>\u0110\u1ecba ch\u1ec9: <\/strong><a href=\"https:\/\/goo.gl\/maps\/PbhdeHNfufEWGuhR7\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">130 Trung Ph\u1ee5ng, \u0110\u1ed1ng \u0110a, H\u00e0 N\u1ed9i<\/span><\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif;\"><strong>Hotline:<\/strong> 024 6296 9246<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing t\u1eeb l\u00e2u \u0111\u01b0\u1ee3c xem nh\u01b0 c\u00e1nh tay \u0111\u1eafc l\u1ef1c c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1edbi chi ph\u00ed h\u1ee3p&#8230;<\/p>\n","protected":false},"author":50,"featured_media":13263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1034],"tags":[],"gutentor_comment":37,"_links":{"self":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/13249"}],"collection":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/comments?post=13249"}],"version-history":[{"count":4,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/13249\/revisions"}],"predecessor-version":[{"id":13778,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/posts\/13249\/revisions\/13778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media\/13263"}],"wp:attachment":[{"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/media?parent=13249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/categories?post=13249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopbase.com\/blog\/wp-json\/wp\/v2\/tags?post=13249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}